Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Editing for Creativity: How to Enhance the Writer’s Voice

Editing for Creativity: How to Enhance the Writer’s Voice | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer.
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín

[Contenidos] 3h para escribir un post de 1000 palabras, 1 vez a la semana – d+m, blog de Eva Sanagustín | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - Whiteboard Friday | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.
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How to Write Headlines that Get Attention

How to Write Headlines that Get Attention | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The headline is what's first noticed and it must contain a promise and benefit. This post will show you how to write headlines that captivate your reader.
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Content Editing Process: How to Avoid Copy Disasters - CoSchedule

Content Editing Process: How to Avoid Copy Disasters - CoSchedule | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Stop catching typos after you hit publish and start producing cleaner copy the first time with this complete team-based content editing process.
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9 rules of web writing that really matter – GatherContent Blog

9 rules of web writing that really matter – GatherContent Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Many of the so-called rules of writing don’t really do what you’d want such rules to do – make you a better writer. There’s nothing really wrong with splitting an infinitive, for example – as linguist Steven Pinker explains, not to do so often ends up betraying your intended meaning, and is a hangover from …
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4 Different Kinds of Editing | Natasha Orme

4 Different Kinds of Editing | Natasha Orme | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Many people are confused when they're asked what kind of editing they want. Today I'll take you through each one and explain why your novel might need it.
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5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency

5 Reasons to Focus on Length & Quality of Your Content as Opposed to Frequency | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
One of the most efficient ways to boost your customer base is the content that you present on your website. For people to gravitate towards your content, it has to be presented in a manner that is ae…
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Master This Copywriting Formula to Dominate Any Social Media Platform

Master This Copywriting Formula to Dominate Any Social Media Platform | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When you master copywriting fundamentals you acquire skills that you can take anywhere. Take the Problem-Agitate-Solve formula for example.
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Sales Copywriting 101 - 5 Copy Ingredients that Will Make You More Money Today

Sales Copywriting 101 - 5 Copy Ingredients that Will Make You More Money Today | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Want your sales copywriting to make bank for you? Here are the 5 copy ingredients you need to add to all your writing today!
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9 Powerful Tools That Will Proofread Your Content For You

9 Powerful Tools That Will Proofread Your Content For You | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
You may think proofreading is an outdated activity, but sometimes spellcheck is just not enough. These clever web tools will proofread your copy for you.
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Types of Links: What’s the Big Difference?

Types of Links: What’s the Big Difference? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn about the different types of links to help your SEO strategy, boost your search results, and increase your site readership.
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33 Ways to Discover Ideas for Your Content Marketing

33 Ways to Discover Ideas for Your Content Marketing | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Racking your brain trying to come up with content ideas? Here are some great sources to spark your thinking.
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We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Write better headlines with tactics from our analysis of 100 million headlines. Discover the best headline trigrams for Facebook and Twitter and much more.
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My Copywriting Questionnaire: 20 Questions To Ask Before Writing A Word

My Copywriting Questionnaire: 20 Questions To Ask Before Writing A Word | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The better your questionnaire, the better your ability to write persuasive copy that turns visitors into customers. A great copywriting questionnaire will…
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Welcome Emails for B2B subscribers

Welcome Emails for B2B subscribers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Editor's Note: This is a guest post by Kevin George, Head of Marketing at EmailMonks. Email marketing is an efficient medium to keep your B2
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Are Headline Analyzers Worth Your Time? - Portent

Are Headline Analyzers Worth Your Time? - Portent | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Headlines make or break an article, blog post, or evergreen content. We tested headline analyzers on Portent's blog to evaluate their effectiveness.
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Write Headlines Like a Boss – 6 Free Tools to Attract Readers

Write Headlines Like a Boss – 6 Free Tools to Attract Readers | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have you ever written an article title and felt like something was missing? Like it needed to be jazzed up a bit? That happens to me all the time. I often use a working title and by the time the arti…
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47 no-fail ways to find blog post ideas

47 no-fail ways to find blog post ideas | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure, right? How do you keep the ideas and creativity flowing constantly to ensure consistent traffic, leads, and conversions? …
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4 Tools to Help You Find the Best Blog Topics

4 Tools to Help You Find the Best Blog Topics | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Improve Your Blog Content With These 4 Tools Today I have some blog resources to help you improve your content curation. Here’s four links with tips and tricks to kick start your Monday. Finding th…

Via Stefano Principato
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E-Commerce Copywriting 101: How to Write Killer Product Descriptions

E-Commerce Copywriting 101: How to Write Killer Product Descriptions | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Want to learn how to write product descriptions that sell? Read this article on e-commerce copywriting to learn how to write product copy readers love.
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How To Write Seductive Sales Bullets… – Marketing And Growth Hacking

How To Write Seductive Sales Bullets… – Marketing And Growth Hacking | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
That one bullet triggers a buying impulse to anyone who suffers from dark circles under their eyes. That’s the power of a great bullet. When I use the term bullet, I don’t mean generic, “corporate…
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The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal

The 7 Things You Must Know about the Psychology of Calls to Action - Search Engine Journal | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Creating a click-worthy call to action isn’t hard. Here are seven ways you can use basic psychology to create more compelling calls to action.
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The Complete Guide to Writing Product Descriptions That Convert

The Complete Guide to Writing Product Descriptions That Convert | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Most product descriptions are awful - or worse, non-existent. Let's look at some companies that are doing product copy well and why that's the case.
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How SEO Blog Posts Work: SEO Blogging Strategy for Small Business

How SEO Blog Posts Work: SEO Blogging Strategy for Small Business | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Strategy for SEO Blog posts that will help small business to drive traffic, increase brand awareness, generate more leads, was dealt in my last post.
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10 Tips for Editing Your Own Content - Kapost Content Marketing Blog

10 Tips for Editing Your Own Content - Kapost Content Marketing Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element
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[Contenidos] Sobre la profesión de redactor freelance en España (datos 2017)

[Contenidos] Sobre la profesión de redactor freelance en España (datos 2017) | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hace unos meses publiqué un post sobre los sueldos que se cobran fuera de España en profesiones relacionadas con los contenidos así que era lógico que acabase haciendo uno sobre los ingresos de un redactor
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.