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Redaccion de contenidos web
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Redacción online en 10 pasos » downloading + media

Redacción online en 10 pasos  » downloading + media | Redaccion de contenidos web | Scoop.it
Eva Sanagustin's insight:

Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).

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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | Redaccion de contenidos web | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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9 Reasons Your Reader is Bored

9 Reasons Your Reader is Bored | Redaccion de contenidos web | Scoop.it
Don't give your reader an excuse to put your book down! Make sure your book looks more appetizing than a cheese sandwich by avoiding these nine pitfalls. 1) Leisurely Descriptive Passages Ever read...
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19 Subject Line Stats Impacting Our Open Rates

Even a perfectly written email goes to waste without a subject line that prompts people to open it. That's where these 19 subject line stats can help.
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Las 7 mejores herramientas gratuitas para buscar keywords

Las 7 mejores herramientas gratuitas para buscar keywords | Redaccion de contenidos web | Scoop.it
La búsqueda de palabras claves representa una parte fundamental de toda estrategia de Inbound Marketing que se precie. Aquí las 7 herramientas gratuitas más eficaces para buscar keywords
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100 Killer Ideas For Your Social Media Content

Never run out of social media content ideas again! The following list covers just about everything you could possibly post on social media. From personal, to business-related, to promotional posts, this list of 100 ideas will keep you inspired for a long time. 1. Quotes: Humorous, inspiring or motivational quotes always [...]
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Usability checklist | Catch common usability problems before user testing.

Usability Checklist - By fixing obvious usability problems you get more meaningful feedback from user testing.
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Algunas sugerencias para periodistas modestos

A mediados de 1984, el semanario "Jaque" de Montevideo se disponía a editar un diario (que luego postergó). En tales circunstancias, solicitó al periodista Homero Alsina Thevenet la redacción de algunas indicaciones sobre estilo periodístico. Eso dio origen a este texto.

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The Science of Success on Twitter [Free Visual Guide] - SocialBro

The Science of Success on Twitter [Free Visual Guide] - SocialBro | Redaccion de contenidos web | Scoop.it
Our new study has uncovered data on how to optimize your Tweeting. These stats are the tip of the Twitter marketing iceberg, come and have a look.
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How to Get 247% More People to Read Your Content

How to Get 247% More People to Read Your Content | Redaccion de contenidos web | Scoop.it
When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people h
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No basta con tener web: tiene que ser buena.

No basta con tener web: tiene que ser  buena. | Redaccion de contenidos web | Scoop.it
no basta tener web buena Barcelona.(Redacción).- Las empresas ya han interiorizado el mantra de que "si no estás en Internet, no existes", pero

Via Sandro Izaguirre
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Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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How to Generate 3,640 Blog Post Ideas in 12 Months - SEO Copywriting

How to Generate 3,640 Blog Post Ideas in 12 Months - SEO Copywriting | Redaccion de contenidos web | Scoop.it
Is generating blog post ideas causing brain cells to ooze out of your ears? Want to generate 3,650 post ideas by the end of the year? Here's how to do it!
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Hiring? 9 questions you must ask applicants about their writing skills

At last, the economy is picking up a little. After a couple of years of "doing more with less," you may be lucky enough to be hiring. Maybe you've spent all morning digging through piles of cover letters, resumes, and writing samples...

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101 reglas gramaticales para aplicar en tu blog - Blogpocket

101 reglas gramaticales para aplicar en tu blog - Blogpocket | Redaccion de contenidos web | Scoop.it
Porque los bloggers también tenemos que escribir bien, aquí leerás algunas reglas gramaticales menos conocidas y curiosas.
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10 Ways to Create a Culture of Writing by @annhandley

10 Ways to Create a Culture of Writing by @annhandley | Redaccion de contenidos web | Scoop.it
Becoming a better writer means becoming a better thinker. Use these ten tips to create a culture of writing in your company and your own life.
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How To Write Headlines That Drive Traffic, Shares, and Search Results

How To Write Headlines That Drive Traffic, Shares, and Search Results | Redaccion de contenidos web | Scoop.it
This isn’t the first time you’ve read a post about “How To Write The Best Headlines.” Heck, we’ve even written multiple posts on writing better headlines ourselves (and plan to write more): Recommended …
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The Ultimate List Of 95 Blogpost Ideas For Creating Craveable Content To Share On Social

The Ultimate List Of 95 Blogpost Ideas For Creating Craveable Content To Share On Social | Redaccion de contenidos web | Scoop.it
Having all the best blogging tools and resources, having a plan to share your amazing content on social media, having everything in place to put your marketing strategy into action still requires one thing: You must create the content to be shared, loved, and engaged with. The blank page must be conquered.
Coming up with an endless supply of blogging and writing ideas would be great, right? Fortunately there is a solid list of useful strategies, techniques, and questions that can always keep a..
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It’s the Little Things: How HubSpot Writes Microcopy

It’s the Little Things: How HubSpot Writes Microcopy | Redaccion de contenidos web | Scoop.it
Microcopy takes more than writing skills; it requires a deep understanding of your target customer. Here's an inside look at how we do it.
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El Blog del Redactor Freelance: ¿Quieres trabajar de redactor freelance? Los artículos que debes leer para empezar

El Blog del Redactor Freelance: ¿Quieres trabajar de redactor freelance? Los artículos que debes leer para empezar | Redaccion de contenidos web | Scoop.it
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¿Cómo redactar el asunto de un email para que se lea?

¿Cómo redactar el asunto de un email para que se lea? | Redaccion de contenidos web | Scoop.it
redactar el asunto de un email
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Las imágenes atraen. Las palabras venden. Claves de la escritura persuasiva

Las imágenes atraen. Las palabras venden. Claves de la escritura persuasiva | Redaccion de contenidos web | Scoop.it
No es un secreto, tu atención la captan las imágenes, pero la decisión depende del pie de foto. De este modo se han desarrollado mucha de las técnicas de ventas más eficaces.Las técnicas de
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4 Herramientas para analizar la densidad de palabras clave de una web - Hablando en corto | El blog de María Lázaro

4 Herramientas para analizar la densidad de palabras clave de una web - Hablando en corto | El blog de María Lázaro | Redaccion de contenidos web | Scoop.it
La densidad de palabras clave de una página no es determinante para su posicionamiento SEO en buscadores. Pero conocerla ayudará a identificar puntos fuertes y débiles. Aquí tienes 4 herramientas gratuitas para ello.
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