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Is traditional copywriting dead? | SEO Copywriting

Is traditional copywriting dead? | SEO Copywriting | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is there a place for an SEO Copywriter who has strong skills in writing website core content, email/landing page campaigns, blog posts, and case studies? (What's the obsession with "traditional" things?
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Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
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Redacción online en 10 pasos » downloading + media

Redacción online en 10 pasos  » downloading + media | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Eva Sanagustin's insight:

Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).

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How to Write With Substance

How to Write With Substance | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Making keystrokes matter has grown in importance as communication and the text that powers it become increasingly inseparable. This is an abridged guide to writing with clarity and substance.
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Visual Story Design Process or How to Avoid Writing Procrastination

Visual Story Design Process or How to Avoid Writing Procrastination - mostly clear - Medium
I want to share with you a simple technique that helps me to overcome procrastination in writing or creating a presentat…
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Necesitas más que nunca un asunto efectivo para tu marketing por email

Necesitas más que nunca un asunto efectivo para tu marketing por email | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
"La economía digital mueve cada vez más dinero en España." (Revista Capital Marzo 2015) Con esta frase se inicia un artículo muy interesante sobre la evolu
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5 Key Elements for Your "About" Page: How to Tell Your Story

5 Key Elements for Your "About" Page: How to Tell Your Story | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When's the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who's behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring
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Tellitweb's curator insight, March 31, 4:44 AM

#storytelling

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The illustrated copywriter's dictionary - ABC Copywriting

The illustrated copywriter's dictionary - ABC Copywriting | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
A handy guide to over 50 of the copywriter's most trusted friends.
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[Contenidos] Fuentes visuales de inspiración | d+m, blog de Eva Sanagustín

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7 Tried-and-True Ways to Defeat Writer’s Block

7 Tried-and-True Ways to Defeat Writer’s Block | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Learn some tried-and-true ways to break through writer's block.
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The Big List of 189 Words That Convert

The Big List of 189 Words That Convert | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Over 150 phrases and words that convert, as chosen by research studies, advertising legends, and psychology
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¿Cómo hacer mejores contenidos? ¡Enamora a tus usuarios!

¿Cómo hacer mejores contenidos? ¡Enamora a tus usuarios! | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
¿Cómo hacer mejores contenidos? Si solo tienes 8 segundos para captar la atención, aprovecha las pocas oportunidades para enamorar a tus usuarios.
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5 Key Elements For Creating a Compelling Call To Action

5 Key Elements For Creating a Compelling Call To Action | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Call-to-action banners and buttons on websites capture subscribers and prospects. Here are 5 key tips to create compelling call to action designs that work
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Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+

Here's How to Use Hashtags on Twitter, Facebook, Instagram AND Google+ | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Wondering how to use hashtags on the major social networks? No problem. Here's an ultimate guide to hashtags on Twitter, Facebook, Instagram & Google+.
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8 Writing Strategies for People Who Say They Can't Write

8 Writing Strategies for People Who Say They Can't Write | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Hate writing? You're not alone. Here are top tips from writing professionals on how to break through the paralysis and start to put words on the page.
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How to Write a Blog Post: A Full Breakdown of What We Do

How to Write a Blog Post: A Full Breakdown of What We Do | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion.
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[Contenidos] Qué se puede aprender de “Criadas y señoras” | d+m, blog de Eva Sanagustín

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[Contenidos] Escribir y hablar son dos habilidades diferentes | d+m, blog de Eva Sanagustín

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Cómo crear un banco de ideas | Literautas

Cómo crear un banco de ideas | Literautas | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Descubre cómo construir tu propio banco de ideas para que nunca más te quedes en blanco a la hora de escribir.
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10 herramientas para detectar plagio en los textos

10 herramientas para detectar plagio en los textos | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
10 herramientas para detectar plagio en los textos, como todos sabemos que hoy es día es muy fácil copiar y hoy podemos evitarlo.
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Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy. - Rand's Blog

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy. - Rand's Blog | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, …
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101 Ways to Source Content Ideas

101 Ways to Source Content Ideas | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
I have had occasional writer’s block; but for the most part, coming up with ideas has never been an issue. If you pay attention to the world around you and listen to people, you’ll get a flurry of potential ideas for posts.
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9 Ways to Improve Your Blog Titles | Spectate

9 Ways to Improve Your Blog Titles | Spectate | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
What's in a name? That which we call a blog, by any other name would read as well. Your blog’s title is its first impression. A reader will decide not to
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Everything You Need to Know About the Psychology of the Call to Action

Everything You Need to Know About the Psychology of the Call to Action | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To know the psychology of the call to action is to be a wizard of conversion optimization because psychology drives the entire science and art of conversion optimization.
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15 Editorial Tools to Help You Outline, Write and Edit (Better and Faster)

15 Editorial Tools to Help You Outline, Write and Edit (Better and Faster) | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Whether writing is part of your everyday routine or you're facing a major, one-time project, it's easy to feel overwhelmed. But remember: even the likes of Twain and Tolstoy had editors. Also, technology is your friend.
There's a mountain of apps and online tools that can make ...
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How to Set Goals for Your Content and Weave Them into What You Create - Copyblogger

How to Set Goals for Your Content and Weave Them into What You Create - Copyblogger | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How does the current piece of content you're creating fit into your content strategy? Learn the creative way to set productive goals for your content.
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8 tips para sacar músculo a tu imaginación bloguera - M&C 3cero

8 tips para sacar músculo a tu imaginación bloguera - M&C 3cero | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Te quedas atascado al redactar un post? Aquí van 8 tips de técnicas de redacción que te ayudarán a darle un empujón a tu imaginación bloguera
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