Redaccion de cont...
Follow
Find
5.5K views | +0 today
Scooped by Eva Sanagustin
onto Redaccion de contenidos web
Scoop.it!

Is traditional copywriting dead? | SEO Copywriting

Is traditional copywriting dead? | SEO Copywriting | Redaccion de contenidos web | Scoop.it
Is there a place for an SEO Copywriter who has strong skills in writing website core content, email/landing page campaigns, blog posts, and case studies? (What's the obsession with "traditional" things?
more...
No comment yet.
Redaccion de contenidos web
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
Curated by Eva Sanagustin
Your new post is loading...
Scooped by Eva Sanagustin
Scoop.it!

Redacción online en 10 pasos » downloading + media

Redacción online en 10 pasos  » downloading + media | Redaccion de contenidos web | Scoop.it
Eva Sanagustin's insight:

Guía en 10 pasos para redactar contenidos web, blogs, actualizaciones sociales... descarga en pdf vía compra social (también disponible en ebook).

more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

5 Ways to Enhance Creativity with Structure

5 Ways to Enhance Creativity with Structure | Redaccion de contenidos web | Scoop.it
Structure, process, guidelines, and boundaries are killing your creativity. Well, at least according to conventional marketing wisdom. Managers want to make sure that work is done in a timely and cos…
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Me vs. You: How Pronouns Affect Click Conversion Rates

Me vs. You: How Pronouns Affect Click Conversion Rates | Redaccion de contenidos web | Scoop.it
The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up for the next guy's website.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc.

Does the Quality of Your Writing Impact Your Sales? | Content Rules, Inc. | Redaccion de contenidos web | Scoop.it
The bottom line is clear. If you want to sell more, fix your content.
more...
No comment yet.
Rescooped by Eva Sanagustin from Content Marketing & Content Strategy
Scoop.it!

15 Storytelling Techniques for Writing a Better Brand Story

15 Storytelling Techniques for Writing a Better Brand Story | Redaccion de contenidos web | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via Stefano Principato
more...
Therese Torris's curator insight, March 6, 6:31 AM

Storytelling refresher, always good (article is in English

Mr Tozzo's curator insight, March 6, 7:30 AM
15 Storytelling Techniques for Writing a Better Brand Story
Riccardo Esposito's curator insight, March 6, 7:55 AM

Facile fare storytelling? Sembra, ma non è così. Per essere convincenti non basta saper raccontare una storia. Ecco perché ho deciso di condividere con te questo post.

 

E per approfondire ecco gli ingredienti necessari per raccontare una grande storia http://goo.gl/E25Pnb

Scooped by Eva Sanagustin
Scoop.it!

How to Craft the Perfect Email Subject Line

How to Craft the Perfect Email Subject Line | Redaccion de contenidos web | Scoop.it
If it’s your job to come up with a subject line that is compelling enough to cut through all that clutter, leverage your personal experience to help.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Your Headlines Suck. Here's What You Can Do About It

Your Headlines Suck. Here's What You Can Do About It | Redaccion de contenidos web | Scoop.it
Your headlines suck. Here are a few ways to keep your headlines fresh and compelling, and to catch your readers' attention. And none of them involve SEO and Google bots.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies

B2B Marketing: Why (and How) to Focus on Reviews, Not Case Studies | Redaccion de contenidos web | Scoop.it
Case studies have long been a staple of B2B marketing and are still among the most popular tactics used today. However, with independent research via search and social media becoming more the norm ...
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

The Ugly Truth About Writer’s Block (And Its Cure)

The Ugly Truth About Writer’s Block (And Its Cure) | Redaccion de contenidos web | Scoop.it
Writing is hard work.

The myth of the words flowing from the fingers of the anointed creative is just that, a myth.

I don't personal
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

31 Ways to Find Inspiration for Your Writing

31 Ways to Find Inspiration for Your Writing | Redaccion de contenidos web | Scoop.it
Every writer needs to find inspiration in order to produce inspired writing. Sometimes inspiration can come from unlikely sources ...
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Trucos para escribir en internet de manera profesional

Trucos para escribir en internet de manera profesional | Redaccion de contenidos web | Scoop.it
Con tiempo, paciencia y ganas, no es tan difícil convertirse en un experto bloguero o en un redactor de primera
more...
Félix Eroles's curator insight, January 29, 7:32 AM

Buen artículo y recomendable

Scooped by Eva Sanagustin
Scoop.it!

We Blog About Headlines. What Comes Next Will Amaze You | Meet Content

We Blog About Headlines. What Comes Next Will Amaze You | Meet Content | Redaccion de contenidos web | Scoop.it
Headlines have an important job: conveying subject matter and drawing readers' attention. But are we using them effectively?
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

HubSpot's Blog Topic Generator

HubSpot's Blog Topic Generator | Redaccion de contenidos web | Scoop.it

Just got a week's worth of custom blog ideas from @HubSpot’s free Blog Topic Generator!

more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Why some people make money writing and others never will | Men with Pens

Why some people make money writing and others never will | Men with Pens | Redaccion de contenidos web | Scoop.it
4 key ingredients separate pro writers from wannabe hobbyists. Learn about each one, and add them to your routine to achieve success and make money writing.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Call to Action: técnicas que deberías conocer - Navigla

Call to Action: técnicas que deberías conocer - Navigla | Redaccion de contenidos web | Scoop.it
Conocer las técnicas Call to Action (CTA) o llamada a la acción, es una de las partes fundamentales en una campaña de email marketing, de un slider o banner publicitario o de una simple descarga, formulario o suscripción. Básicamente se pueden resumir en sugerencias o peticiones para realizar una acción …
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

100+ Clever Blog Post Title Templates That Work

100+ Clever Blog Post Title Templates That Work | Redaccion de contenidos web | Scoop.it
Here is a post that enumerates over a hundred templates to write clever blog post title. Moreover, this post will discuss concepts about how to write catchy titles, different adjective and action verbs to include in your title, and related useful tool to use.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

17 Unique Places to Find Great Content to Share

17 Unique Places to Find Great Content to Share | Redaccion de contenidos web | Scoop.it
A collection of off-the-beaten-path places to find content to share to keep your Twitter, Facebook, and social media profile full.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

The writer's struggle against repetition: How to break free of daily vocabularies

The writer's struggle against repetition: How to break free of daily vocabularies | Redaccion de contenidos web | Scoop.it
It's time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

7 Out-of-the-Box Ideas to Write Effective Marketing Copy : @ProBlogger

7 Out-of-the-Box Ideas to Write Effective Marketing Copy : @ProBlogger | Redaccion de contenidos web | Scoop.it
This post is from Leslie Anglesey, writing coach and a contributor to Essay Tigers You may be asking yourself: “How do I ...
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

The Anatomy Of A Perfect Blog Post That Gets Results

The Anatomy Of A Perfect Blog Post That Gets Results | Redaccion de contenidos web | Scoop.it
Content is not enough! The packaging is crucial too. Take a look at the key elements that makes up a perfect blog post that gets hits.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

How to Write a Professional Social Media Bio

How to Write a Professional Social Media Bio | Redaccion de contenidos web | Scoop.it
Tips from writers and experts on how to write a professional bio for Twitter, LinkedIn, Facebook or Google+.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

How to Brainstorm Content Ideas in a Fast, Easy, Visual Way

How to Brainstorm Content Ideas in a Fast, Easy, Visual Way | Redaccion de contenidos web | Scoop.it
Download this content brainstorming key and you'll be generating long lists of content you can produce in practically no time.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger

A 3-Step Formula for Captivating Your Audience With a Few Opening Lines - Copyblogger | Redaccion de contenidos web | Scoop.it
How can we write openings that pull readers into our blog posts so they keep reading? Well, it might be easier than you think.
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

5 Not-So-Secrets to Writing Great Headlines - PRNewser

5 Not-So-Secrets to Writing Great Headlines - PRNewser | Redaccion de contenidos web | Scoop.it
5 Not-So-Secrets to Writing Great Headlines
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

6 Enemies of Clarity in Your Business Storytelling Efforts

6 Enemies of Clarity in Your Business Storytelling Efforts | Redaccion de contenidos web | Scoop.it
Clear writing may not be the defining element of quality content, but without it, readers are unlikely to be persuaded by your story — or to take action on any business purpose that stands behind i...
more...
No comment yet.
Scooped by Eva Sanagustin
Scoop.it!

Editing Tips For Business Web Content | Smashing Magazine

Editing Tips For Business Web Content | Smashing Magazine | Redaccion de contenidos web | Scoop.it
This article examines several aspects of content editing.
more...
No comment yet.