Redacción de contenidos, artículos seleccionados por Eva Sanagustin
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Redacción de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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How to write a good brief for a website?

How to write a good brief for a website? | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Good preparation for the competition is one of the factors ensuring its success. To invite digital agencies to compete for a chance to create a website, the commissioner should create optimal conditions for the tenderers as it will also be to his benefit. The key tool which will facilitate us in such a situation will … →
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Diseñar con palabras — M en español

Diseñar con palabras — M en español | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
“La función del diseñador es mejorar la legibilidad del mundo que nos rodea”
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Building an enterprise UX team - InVision Blog

Building an enterprise UX team - InVision Blog | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How do you go about establishing and growing a UX team, let alone a multidisciplinary enterprise UX team? UX Director Rachel Daniel shares how she did it at MaxPoint.
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5 UX Tests Marketers Need to Try Right Now

5 UX Tests Marketers Need to Try Right Now | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you’re anything like me, UX testing isn't the first thing that comes to mind when you think about improving your marketing efforts. In fact, it might not come to mind at all. Ever. And yet, load...
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This article has been perfectly formatted for maximum reading comprehension

Improving reading comprehension is as easy as adding a few extra spaces.
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How Do You Google? New Eye Tracking Study Reveals Huge Changes

How Do You Google? New Eye Tracking Study Reveals Huge Changes | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
How Do You Google? New Eye Tracking Study Reveals Huge Changes
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How to Get Your Blog Posts Read

How to Get Your Blog Posts Read | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Have you ever wondered whether people are actually reading your blog posts? You know, going through the whole post? And not just skimming through parts of it?
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Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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Usability checklist | Catch common usability problems before user testing.

Usability Checklist - By fixing obvious usability problems you get more meaningful feedback from user testing.
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¿Cómo se comporta habitualmente el usuario de Internet?

¿Cómo buscamos información en la Red? Podemos afirmar que no dedicamos mucho tiempo a ello ni prestamos demasiada atención: si no encontramos lo que buscamos en un primer vistazo, nos vamos de un site. Queremos que nos faciliten la vida ya que podemos procesar sólo cierta cantidad de información y con demasiadas opciones nos perdemos. De hecho, existen una serie de patrones que se repiten y de los cuáles podemos aprender bastantes cosas. Os avanzo algunos: - No leemos, escaneamos. Los usuarios a
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Aprende a optimizar la estructura de una web

Aprende a optimizar la estructura de una web | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La estructura de tu website puede afectar sobre el posicionamiento en buscadores. ¡Mejora tu estrategia SEO! (Aprende a optimizar la estructura de una web: Además de optimizar los sitios web y las páginas de contenidos p...

Via Sandro Izaguirre
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El árbol web: qué es y para qué sirve

El árbol web: qué es y para qué sirve | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Uno de los aspectos más importantes en las primeras frases de creación de un site tiene que ver con la arquitectura web , que es lo que determina
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Copywriter != Webwriter

Copywriters, when writing for the web…

Do you work alongside an Information Architect or User Experience Architect to u…
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An E-Commerce Study: Guidelines For Better Navigation And Categories | Smashing UX Design

An E-Commerce Study: Guidelines For Better Navigation And Categories | Smashing UX Design | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it.
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Why the Inverted Pyramid Doesn't Work for Business Blogs

Why the Inverted Pyramid Doesn't Work for Business Blogs | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
While the inverted pyramid has been the tried and true structure for news articles, it may not be the best for your marketing content. Here's why.
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Reality Check: 40% of Your Article Goes Right Down the Drain

Reality Check: 40% of Your Article Goes Right Down the Drain | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Even if people don't like to read, it doesn't prevent them tweeting it to their news feed.
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The Secret to Building Large Websites: Website Architecture

The Secret to Building Large Websites: Website Architecture | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
To build big time websites, you need to plan big. This guide provides an 11-step website architecture process you can adapt in your projects.
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Cómo planear la estructura de tu sitio web

Cómo planear la estructura de tu sitio web | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Artículo escrito por, Lozbo un entusiasta de la tecnología con experiencia en desarrollo y diseño web.
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12 Effective Guidelines For Breadcrumb Usability and SEO | Usability Geek

12 Effective Guidelines For Breadcrumb Usability and SEO | Usability Geek | Redacción de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
12 Practical Web Site Usability Guidelines for ensuring that the Breadcrumbs on Web Pages are optimized for Usability, User Experience (UX) and SEO (12 Effective Guidelines For Breadcrumb Usability and SEO | Usability Geek
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Curated by Eva Sanagustin
Soy redactora web freelance, es decir, me dedico profesionalmente a escribir. Aquí encontrarás enlaces que te recomiendo leer si trabajas con contenidos.