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Redaccion de contenidos, artículos seleccionados por Eva Sanagustin
Artículos sobre redacción de contenidos online, copywriting y webwriting recopilados Eva Sanagustin, redactora web freelance
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Seo y marketing de contenidos | SEO y posicionamiento

Contenidos y SEO son "viejos" amigos. Por eso no deja de ser interesante que ahora, quizás a consecuencia del boom de los contenidos relacionado con el social
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How to Make Every Piece of Content SEO Friendly

How to Make Every Piece of Content SEO Friendly | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute
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Technical Site Audit Checklist: 2015 Edition

Back in 2011, I wrote a a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.
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Las 7 mejores herramientas gratuitas para buscar keywords

Las 7 mejores herramientas gratuitas para buscar keywords | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La búsqueda de palabras claves representa una parte fundamental de toda estrategia de Inbound Marketing que se precie. Aquí las 7 herramientas gratuitas más eficaces para buscar keywords
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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
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Webmaster Guidelines - Webmaster Tools Help

Webmaster Guidelines - Webmaster Tools Help | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Best practices to help Google find, crawl, and index your site
Following these guidelines
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Apply the Golden Rule to Guest Posting

Apply the Golden Rule to Guest Posting | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Using the Golden Rule in your outreach process helps ensure that quality content gets placed on quality sites, increases brand strength in communities, and betters business for your clients.
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The A-B-Cs of SEO copywriting | SEO Copywriting

The A-B-Cs of SEO copywriting | SEO Copywriting | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Go back to the SEO copywriting basics and learn the A-B-Cs of SEO copywriting.
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Duplicate Content: the effects on Search Engine Rankings | Web SEO Analytics

Duplicate Content: the effects on Search Engine Rankings | Web SEO Analytics | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
The duplicate content is one of the major problems that most of the websites face.
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How to Optimize Content to Improve Your Content Marketing SEO

How to Optimize Content to Improve Your Content Marketing SEO | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
If you're like a lot of business owners and entrepreneurs, you've been putting off learning how to optimize content. It's not that you don't care, or don't want to know how.
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Cosas Imposibles » Escribiendo para Google y para tu madre: Redactando para que ambos te encuentren en la red

Cosas Imposibles » Escribiendo para Google y para tu madre: Redactando para que ambos te encuentren en la red | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
RT @fba: Hice una guia de redacción web: "Escribiendo para Google y tu madre: una guía para que los dos te encuentren en la red" http://t.co/ChYIadDl...
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Factores de Google: La Mega Guía completa | ReAplicante

Factores de Google: La Mega Guía completa | ReAplicante | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Todos los factores de Google explicados uno a uno, la guía con los 211 factores explicados por bloques, para que no pierdas detalle.
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The Anatomy of a Link - What Makes a Good (and Bad) Link? - Moz

The Anatomy of a Link - What Makes a Good (and Bad) Link? - Moz | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.
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Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy. - Rand's Blog

Google Suggest Has Wildcards?! KW Planner Hides Data?! Crazy. - Rand's Blog | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Google’s Search Suggest is a wonderous feature. Not only does it save humans beings around the planet millions of key entries each day, it’s also a phenomenal keyword research tool for marketers. For reasons that likely center around its commercial intent bias, Google’s Keyword Planner Tool often doesn’t show large swaths of data around keywords, …
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6 Free Tools to Help Keyword Research

6 Free Tools to Help Keyword Research | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Nowadays, it's not only risky to focus on certain keywords, but it's counterproductive. Google wants to understand concepts, not the exact sequence of words searchers type. These six free tools can really help your keyword searches.
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4 Herramientas para analizar la densidad de palabras clave de una web - Hablando en corto | El blog de María Lázaro

4 Herramientas para analizar la densidad de palabras clave de una web - Hablando en corto | El blog de María Lázaro | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La densidad de palabras clave de una página no es determinante para su posicionamiento SEO en buscadores. Pero conocerla ayudará a identificar puntos fuertes y débiles. Aquí tienes 4 herramientas gratuitas para ello.
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Manual para la Redacción SEO Efectiva

Manual para la Redacción SEO Efectiva | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Quizá estás empezando a cansarte. Tras publicar otro poderoso artículo (de esos que harían levantarse de la silla al más indiferente) sigue sin ocurrir (Este Tomás cada día me gusta más.

Via Sandro Izaguirre
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Guía SEO para la redacción de contenidos

La redacción y la optimización de los contenidos para el SEO es uno de los dolores de cabeza de muchos bloggers.Aprende a optimizar tus contenidos para SEO.
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Periodismo y SEO: caso práctico 'Muere Margaret Thatcher'

Periodismo y SEO: caso práctico 'Muere Margaret Thatcher' | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
La muerte de Margaret Thatcher permite hacer un análisis de cómo se posicionan los medios online en Google utilizando distintas técnicas SEO.
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Why your title tags suck and how to make them rock!

Why your title tags suck and how to make them rock! | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
When it comes to SEO, title tags are vital. Learn how to write SEO friendly title tags that get your business high in the Google rankings with Kate Toon SEO Consultant.
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Matt Cutts Says: Stop Obsessing About Keyword Density! A More Useful Keyword Strategy | SEO Content Solutions

Matt Cutts Says: Stop Obsessing About Keyword Density! A More Useful Keyword Strategy | SEO Content Solutions | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
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Is traditional copywriting dead? | SEO Copywriting

Is traditional copywriting dead? | SEO Copywriting | Redaccion de contenidos, artículos seleccionados por Eva Sanagustin | Scoop.it
Is there a place for an SEO Copywriter who has strong skills in writing website core content, email/landing page campaigns, blog posts, and case studies? (What's the obsession with "traditional" things?
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