the fact is the american brewing industry today is dominated by foreign interests. a-b and millercoors together control 78.4% of the u.s. market.
Schultz, E.J. "Patriotism Still Plays (and Pays Off) for A-B, MillerCoors." Advertising Age. 30 05 2011: n. page. Web. 7 Apr. 2014.
In the article, Patriotism still pays Off", E.J. Schultz looks into the marketing scheme and function of the Anheuser-Busch Brand. Schultz shows how the beer company despite being owned by a foreign company still thrives due to it marketing scheme of patriotism. He gives insight into how people have a short attention span when it comes to foreign control in the market. As long as those companies keep deploying their marketing ads of patriotism and American culture consumers will continue to buy their product. He then goes on to explain how these companies donate to foundations that are seemed Pro-America to make their companies more appealing to the average American beer drinkers. He is ultimately trying to show the reader how Americans will buy anything if you just put the colors red, white and blue on them.
Megna, Alexa. "The Beer Commercial Guide to Manhood." Sociology in Focus. N.p., 06 02 2012. Web. 7 Apr. 2014.
In the blog, "The Beer Commercial Guide to Manhood", Alexa Megna gives her take on what beer commercials actually initiate. She shows the vivid image of how beer commercials show men as invincible studs who can encounter any situation and look like a manly man doing it. All the while picking up a hot babe and making a "loser" look bad. She shows detailed list of how all of these aspects of drinking are far from the truth. She believes that these commercials have a negative impact on the way men perceive other men and women. The commercials they show are filth for the mind and we need to actually understand what these commercials actually say about our society.
James."The False Idea Proposed by Beer Advertisements." The False Idea Proposed by Beer Advertisments. Wordpress.org, 19 11 2007. Web. 7 Apr. 2014.
In the blog "The False Idea Proposed by Beer Advertisements", blogger James decides to stand up against all of the beer advertisements that are so popular. In his blog James explains how beer commercials show everyone having a great time while drinking alcohol and how it make every event so great. then, he decides to annihilate the picture they portray. He does this by giving what the realistic consequence or having a "good time" actually entale. Showing how alcohol affects the body and the side effects of consuming the substance has on the body.
Samuel Adams. 2013. Photograph. Redalertpolitics. Web. 7 Apr 2014.
This is a picture of the logo for Samuel Adams brewery. If your American you are supposed to be patriotic and whats more patriotic than making your logo a painting of the founding father? Samuel Adams gains their customers base by portraying The American spirit.
Yongjae , Kim. ". "Consumer patriotism and response to patriotic advertising: comparison of international vs. national sport events." international Journal of Sports Marketing & Sponsorship (2013): 229-251. Acedmic Search Premier. Web. 7 Apr 2014.
Kim Yongjae a researcher for the international journal of sports and marketing conducted a study entitled, "Consumer patriotism and response to patriotic advertising: comparison of international vs. national sport events", in order to see how patriotism in advertising affects the consumer market. This study test the relationships between consumer patriotism and consumer consumption of patriotic product . It shows relationships between consumer's patriotism and their response to patriotic advertising in the sports industry. The research delineates from sports advertising at major sporting events. The results provide show the positive influence of consumers’ patriotism on attitudes towards patriotic advertising and brands. Yongjae does this study in order to show the reader how effective patriotic sports advertising is on a national and international level.
Tool Mans Up for Miller Lite Campaign via Draftfcb Tool Director Erich Joiner, in collaboration with Draftfcb, just completed a five-spot Miller Lite campaig...
Erich, Joiner, dir. "Miller Lite "Skirt" Commercial." Youtube: 19 05 2010. Web. 7 Apr 2014.
In this commercial it shows how a man who doesn't drink a certain brand of beer is deemed unmanly. this is shown by a man wearing a skirt. Every man want to be masculine and if somebody show that he inst because of something he does it would surely change his actions quickly. This form of advertising makes a man subconscious want to go grab a miller lite and down it so he inst looked at as a woman.
"Fox News interview J. Scott Armstrong about Persuasive Advertising ." Fox News. Youtube: 08 09 2010. Web. 7 Apr 2014.
Fox News interviews, Scott Armstrong, the author of the book persuasive advertising. In the interview the Fox correspondent ask questions that help people in the advertising industry and consumers. The author describes the main points of the book and how the big advertisement companies are so great at what they do. It shows how advertisement is made to change our minds in order to buy a product. The author explains ways these companies get us to do this, such as competition or advertising something meaningful to most consumers. Near the end of the interview the author says that his book is great for consumers because it will teach them to think twice before buying into a product.
Watch the Budweiser Super Bowl XLVIII commercial "A Hero's Welcome" where we helped make one soldier's homecoming unforgettable. #Salute a Hero at Budweiser....
"Budweiser Super Bowl XLVIII Commercial -- "A Hero's Welcome" ." Budweiser . Youtube: 30 01 2014. Web. 7 Apr 2014.
in this Budweiser commercials advertisers used an American solider homecoming to advertise their beer. This form of advertising uses patriotism in order for consumers to buy their beer because after watching this Americans will see Budweiser as Patriotic. Everyone in America wants to be the best American there is so when you make your product look patriotic you are sure to get business regardless if you drink taste like human urine.
How advertising can influence society for the better or for the worse.
"The Effects of Advertising on Society." yahoo voices. yahoo, 26 02 2010. Web. 7 Apr. 2014.
In the blog, The Effects of Advertising on society", on yahoo a blogger compares the negative and positive effects of advertising on society as a whole. they show positive examples such as advertising to donate blood and also negative ads such as tobacco products. The blogger shows the reader how societies buy into propaganda because they are paranoid about the way they are perceived. in this since society is influenced by every ad thrown into the market. The blogger wants to inform the readers of how this may effect the way we consume products.
Barry, Dave. Red White And Beer. McGraw-Hill Reader. McGraw-Hill, 2011. 534-535. Print.
"Red, White, and Beer," by Dave Barry, shows you the strong effects that patriotism can have on the sales and advertising of products. This is because almost everyone wants to be patriotic and it is a really good way to make people believe that they are supporting the country by buying the product. Barry uses a sense of comedy and common logic to show how the use of patriotism would make anyone in America buy almost any product. With his endless references to masculinity and beer commercials you'd think he was writing for the fun of it. However, if you find a deeper meaning, you'd see that he is trying to show the American people how the everyday encounter with propaganda can change and alter their consumer input.
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