For years (perhaps as long as I've been in this Industry), I've read comments all over the web about how "anyone can do SEO" and/or the obligatory "don't waste your money on an SEO expert."
After all, we all "know" what to do to optimize a website, right?
Truth is, there are thousands of resources available that can tell you "what to do to optimize your website", but the other side of that truth is that there are so many varied components (thousands of different ways) to optimizing a web presenceand it's not just "what" you do, but "how" you do it that makes all the difference.
Read more: http://searchenginewatch.com/article/2281449/In-SEO-Its-Not-What-You-Do-Its-How-You-Do-It
Via Igniva Solutions