Mixtapes & The Music Industry
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Mixtapes and Playlists Are The New Music Discovery and Consumption Currency

Mixtapes and Playlists Are The New Music Discovery and Consumption Currency | Mixtapes & The Music Industry | Scoop.it

Robin Good: Music playlists are the best means to support the discovery of music, new and old, and the most effective for any music lover to find and appreciate the very music he likes. Beyond the tradition of artists and stars there is a future of music streams and playlists tailored to very specific tastes, genres and styles.

 

You do not need to go much far to see that this is in fact already happening. Open iTunes and go within any of the radio sections to realize instantly how niche, curated channels / playlists are the positively the way forward.

 

While this article on PaidContent utilizes the transition from the album to the playlist as a mere introduction to a set of small complaints about Spotify ability to effectively let users organize their music, I find that this introduction is worth many times the rest of the article.

 

It may read as obvious stuff, but if you think about it, music curation (playlists created and made navigable in many different ways) are effectively a fantastic, powerful means to let more people discover and enjoy the very music they like the most, with the benefit of all parties involved (artist, listener, curator, middleman/recording company).

 

From the original article: "The album is dead, long live the playlist – the new primary container unit of music consumption.

 

iTunes Store’s disaggregation of the album in to its individual parts long ago allowed listeners to reassemble those parts to their own, not artists’, preference.

 

In fact, there is no more apt an emblem for how our generation can now curate and remix content of all kinds for itself than the music playlist.

 

...

 

But is this playlist-centric music universe pre-destined to be the best means of consumption today and going forward?"

 

I think it is, and nonetheless the author (Robert Andrews) has some respectful complaints about how Spotify lets you save and organize your music, I expect playlist creation and sharing tools to get greater traction as the preferred means to explore organize and make music more accessible to the very people who could appreciate it the most."

 

 

Rightful. 7/10

 

Full article: http://paidcontent.org/2012/08/22/declaring-playlist-bankruptcy-lost-in-a-land-of-infinite-choice/

 

 


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darnell lester's curator insight, August 12, 2015 10:39 PM

This is a new age and albums in my opinion faded away when they started putting music online for people to download,there are online apps and your phone can stream as well. Profit is being made in different ways now that there is iTunes and Spotify involved in the equation.

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Mixtapes

Mixtapes | Mixtapes & The Music Industry | Scoop.it
Between listening to music tracks you have copied onto your smartphone, or listening to a radio station, there is a delightfully fertile ground of streaming apps to help you discover new artists, albums, and music.

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MTV.com: Mixtapes: The Other Music Industry

MTV.com: Mixtapes: The Other Music Industry | Mixtapes & The Music Industry | Scoop.it
MTV News is your source for the latest Music, Movies and Entertainment News and Information. Find Artist Photos, Exclusive Interviews and Features.

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Cole Laughter's curator insight, October 13, 2013 9:54 PM

this one talks about how mixtapes are more true to the artist because they are making music that they like and not music that they make just to sell records.

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Mixtapes: 5 Questions To Ask Yourself Before Hitting Record

Mixtapes: 5 Questions To Ask Yourself Before Hitting Record | Mixtapes & The Music Industry | Scoop.it
Mixtapes, while not the be all and end all of promoting yourself, are still a great "this is what I can do!" handout. Here's some tips for planning them.

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Make a Perfect Mixtape Online

Make a Perfect Mixtape Online | Mixtapes & The Music Industry | Scoop.it
Gone are the days of selling the music CDs in the streets and shops as nowadays you can find it everywhere on internet. People try to promote and advertise their music here but only a few reaches t...

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Can Mixtapes Save The Music Industry?

Can Mixtapes Save The Music Industry? | Mixtapes & The Music Industry | Scoop.it
Can Mixtapes Save The Music Industry? - Read the latest music news from the NME Blog

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Christine Rose Infanger's comment, March 18, 2013 10:16 AM
I think this further proves that everything has to be multimedia now. A standard EPK isn't going to cut it, anymore. People want interactivity and to feel involved.
Pierre Priot's comment, March 18, 2013 10:19 AM
damn right. also, the new gen epk must address both medias and public audience
Christine Rose Infanger's comment, March 18, 2013 10:22 AM
Definitely! :)