"It is really amazing the popularity Pinterest gained in this very short period since its official launch. Compared to some other social media outlets, Pinterest has made a real and major breakthrough . It has radically transformed the notion of bookmarking by making it visually engaging. This ' visual ingredient ' is what matters to today's netizens ( citizens of the net ). People are more attracted to visual cues than text cues and this is normal given the way the brain reads, processes, and interprets the incoming signals. Images take less time and less efforts to be internally processed."
Via John Evans