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Thinking about the perception of school libraries within learning communities, and working to improve their brand. Advocacy.
Curated by
Donna Watt
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Via Judi Repman
Donna Watt's insight:
It's the time of the year when no-one's thinking about library advocacy, and maybe we're all feeling a little bit snug and secure in the daily routine. Perhaps it's the perfect time to review some advocacy tools and begin the work well before the end of year budget cuts? Delete the scoop?
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"The below boards are from Dawn and are meant for high schools but are quite clearly easy to use in any classroom. After all, who doesn’t want to organize their digital content better? Who wouldn’t want to teach about useful research skills?" Goes on to provide 10 truly simple suggestions for using this tool - aimed at secondary, but writer indicates ideas easy to adapt for younger students (and I agree!) DW Delete the scoop?
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How do we help students discover their interests and passions without dictating too much content? "Finally: What should we be offering? What is missing? I believe we need entire courses created around Internet research, verifying sources, copyright/licensing, digital citizenship/Internet etiquette, creating an online identity/presence, and branding ourselves so that when we are inevitably “Googled,” it is clear who we are and what we believe. Our so-called “tech savvy” students (in 4th grade or in 12th grade) are typically NOT well informed in these areas, and we would be negligent if we continue to send them out into the world — to college or the workplace — without this knowledge and skill set."
A response to another article suggesting that schools need to throw out baby and bath water. DW Delete the scoop?
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"First, we need to change the layout of the branches and prioritize the needs of the modern patron. Nowadays, people come to the library to gather with friends and neighbors, to study in a peaceful environment, to watch DVDs and flip through magazines or to browse the Internet for free. As any librarian will tell you, they rarely come to read books."
A youthful voice, not against libraries at all, but advocating for change. DW
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Access David Lankes virtual master class here. At 2 hrs 33 minutes it's a significant commitment, but a sound choice for those wanting to say up-to-date and do some serious thinking about what participatory librarianship means to our practice now and in the future. Delete the scoop?
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Resources for public relations, promotions...
Advice and practical tips, related articles and research related to advocacy. DW Delete the scoop?
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Infographics is short for information graphics. They are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly. And they have become prevalent not just on the internet, but in print newspapers and magazines as well.
The thought of attempting to create an infographic yourself can be intimidating. But luckily, there are free, easy-to-use tools available that can help someone with virtually no graphic design skills (like me!) create interesting, dynamic, and informative infographics.
Read the full article for more information on the following tools: - Infogr.am - Visual.ly - Piktochart - further resources - and an assignment to get you started on your first infographic Via Kim Zinke (aka Gimli Goose) Delete the scoop?
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Whereas quality school library programs staffed by credential school librarians prepare students to have the 21st Century skills they need to succeed in college and careers. They are particularly critical to help close the ...
If you are looking for some well-thought out, evidence-based, logical statements to support the need for school libraries, this succinct document and its resolutions is worth a read. DW Via Joyce Valenza Delete the scoop?
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Recently I blogged about using the concept of the flipped classroom as a way of re-imagining what our libraries might be. The slideshare below is a veritable treasure trove of explanation and pra... Delete the scoop?
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Peter Murgatroyd's article in this issue is of particular interest - why school libraries should be using content curation to promote, market, rebrand school libraries. Delete the scoop?
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We believe that School Librarians are uniquely qualified to teach to and assist in the implementation of the new standards; they are 21st Century skills experts. Via Karen Bonanno, Judy O'Connell Delete the scoop?
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But is that really advocacy? I think it is, because I tend to believe that if you have a program that others in your school see as valuable, than you are advocating for yourself. Your program should speak for itself.
A thoughtful post about whether what we do is advocacy, or not - where does it begin? Included video clips. DW Via Karen Bonanno Delete the scoop?
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"How can we place more emphasis on using research as well as adding to the body of research on the difference school libraries make?"
Great blog post about using and engaging in our own research to build evidence that we can use in our advocacy (and rebranding) of and for school libraries. Great links and examples. DW Delete the scoop?
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Great professional development reading that shares some educational theory specifically for a librarian audience. Useful knowledge to bring to a collaborative conversation with a teaching colleague. Recommended, and part of a series. DW Delete the scoop?
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Principals value their librarians. They also want them to be more visible leaders. Those are just two of the interesting findings from a recent survey of 102 media specialists and 67 principals. In fact, 90 percent of the administrators that we surveyed think we have a positive impact in schools—and a large number also feel that our jobs are important. Via Karen Bonanno 
Paula Correia's curator insight,
April 19, 6:06 AM
Os diretores de escolas nos EUA valorizam os seus bibliotecários. 90% dos administradores consideram que o trabalho desenvolvido pelos bibliotecários é importante e tem um impacto positivo nas escolas. Não obstante, os diretores também querem que os bibliotecários se tornem líderes mais visíveis. Estas são apenas duas das conclusões interessantes de uma pesquisa recente. 
Maria Jose Vitorino's comment,
May 24, 11:21 AM
Uma abordagem interessante a aplicar em Portugal. Perguntem aos diretores...
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An idea for each day of the year to advocate, influence and promote. Delete the scoop?
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Librarians are Completely Awesome (and so are libraries) http://t.co/c14qfu6j via @educationweek...
Key quote "It takes a village to raise a research project". Delete the scoop?
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Infographic showing the steps you might take in planned use of social media to plan, promote, measure, evaluate a library event. Nice to see this in infographic form. Advocacy and branding via social media. DW Delete the scoop?
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Fantastic photos and quotes. Can be used by any library. No need to customize.
Downloadable, printable pdfs to support your library promotion and advocacy campaign. Also some templates for gathering customer feedback to support your evidence based practice and data-gathering efforts. DW Delete the scoop?
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In spite of some irritating layout glitches in this slideshare, it is still well worth a read if you are in the beginning stages of working out what branding is, and how it relates to your ability to promote your library to your community.
It is explicit, detailed and has some good examples. Recommended. DW Delete the scoop?
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Editor's Note: This article was originally published as a Tag Team Tech column on www.voya.com. It has been reprinted and reproduced numerous times and ...
And it's worth revisiting! Read through Joyce Valenza's checklist to see if you can call yourself a 21st century librarian or information specialist. Use it to decide what you want to try next. Or first.
Read it. Digest it. Act on it. Rebrand yourself and your library with it. It is gold.
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The various ways that school librarians can informally and formally act as a leader in the building.
A useful Scoop.it to follow - Floyd Pentlin is curating the ways in which school librarians are demonstrating leadership, and actively demonstrating value-added engagement with their learning communities. Delete the scoop?
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Some great ideas for sharing your library brand, and advocating in new and relevant ways. Recommended read. DW Delete the scoop?
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"It disturbs me that we are not seriously thinking about the future of school libraries. This statement will receive incensed objections; teacher librarians are, after all, talking about changes in ..." Delete the scoop?
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. . . to be investigated further . . .
Insight as to what people like/do not like about the library.