Peter Murgatroyd's article in this issue is of particular interest - why school libraries should be using content curation to promote, market, rebrand school libraries. 
We believe that School Librarians are uniquely qualified to teach to and assist in the implementation of the new standards; they are 21st Century skills experts. Via Karen Bonanno, Judy O'Connell 
But is that really advocacy? I think it is, because I tend to believe that if you have a program that others in your school see as valuable, than you are advocating for yourself. Your program should speak for itself.
A thoughtful post about whether what we do is advocacy, or not - where does it begin? Included video clips. DW Via Karen Bonanno "As teachers all over the world consider the future of education, we in libraries need to keep up. Maybe one way to do that is to adopt some of the terminology being bandied around by our educational colleagues, and apply it to our own practice and spaces. Not as a cure-all, but as a first step towards moving outside our ‘known’ worlds, and trying out a new set of boundaries."
Join the conversation? As library marketing guru Kathy Dempsey says marketing is: determining what people want, delivering it, evaluating consumer satisfaction, and then periodically updating the whole process. While advocacy is: getting people ...
Promotional blog about LIANZA's upcoming advocacy workshops. And yes, we should try to get there... DW 
Infographic: Innovative teachers harness new platforms that enable students see information in new ways and support self-directed learning.
Interesting to note that the 2011 Horizon report identified Personal Learning Environments as having an impact over the next five years - I tend to agree with the author of this post that it's already happening in many schools - classrooms and libraries - and needs to be taken up much more quickly than the five year time frame indicated. DW
"On this site, you will find message templates (sample e-mails, letters, newsletter blurbs, brochures, and even videos) containing these taglines and targeting specific stakeholder audiences in order to promote school librarians as 21st century skills experts. We hope that these sample templates will be used by school librarians and school library advocates to inform their communities about the vital and irreplaceable role that school librarians play in teaching and learning. Maybe you’ll get inspired to create something for us that we can use, too. In the meantime, we hope you find this site helpful." This is a call to arms for libraries, inspired loosely by the famous SHIFT HAPPENS deck. Feel free to embed it anywhere and everywhere, with attribution. Come o (@denriguez It's a fantastic deck! Evidence for practice - access to books mitigates the effects of poverty on reading scores. Via Joyce Valenza, L2_S2S 
We just released the latest issue of the Library Connect Newsletter, themed “Librarian 2.0 and Beyond.” Just like there are seemingly endless choices to fill in the blanks above, there are limitless ways to define how to become ...
Just as the technology and curriculum are, and have, changed, so must libraries and librarians work hard to reimagine what a library is, and what a librarian does. Read the article, and work hard to begin answering the questions it asks. DW Great slide share and post from Jennifer Lagarde, Rock Star Advocacy: Proving Your Worth In Tough Times. Advocacy must stem from the desire to get a better deal for the folk who use your library ... 
"School libraries are like Microsoft (without the revenue, of course). We’ve created and invested in library media centers—and, in recent years, their Web sites—with the expectation that our students will come to these places. Sorry folks, but the old paradigm is broken. It’s time to become part of the Google generation. If we polled our students, we’d probably discover that they’re busy searching online, and maybe IMing or texting each other. Our school libraries and Web sites are the last things on most kids’ minds. At some point, we have to admit that our creations have become irrelevant to today’s students. There isn’t time for business as usual."
This article appeared in SLJ 2008 - and we're not even close to being there yet - what are we waiting for? DW 
Google has a verbatim search mode which looks for exactly what you type. Get it? ver.ba.tim Adverb:In exactly the same words as were used originally: "recite the passage verbatim";
Heyjude talks here about the latest Google search feature, which replaces the lost and deeply mourned Boolean + search, allowing us to search explicitly for a phrase etc. Be the expert in your school, and roll this out to staff and students... build your brand! DW |
Some great ideas for sharing your library brand, and advocating in new and relevant ways. Recommended read. DW 
"It disturbs me that we are not seriously thinking about the future of school libraries. This statement will receive incensed objections; teacher librarians are, after all, talking about changes in ..." 
Belinda Kuck of Davis School District contacted me recently through my blog and said, “We are starting a 1:1 pilot in our district this year. I am the library media supervisor in our district and I would be interested in your thoughts about 1:1 and how libraries support students, teachers and curriculum and digital libraries.”
David's thoughtful and informed response should be widely shared. DW The New York Comprehensive Center (NYCC)/RMC Research Corporation, in consultation with the New York State Education Department, the New York State Library and the New York Library Association has produced a ...
Another report that provides evidence that school libraries contribute to improved learning outcomes. Worth adding to the advocacy box. DW Via Joyce Valenza, L2_S2S 
(NJASL) released findings on Wednesday of a three-year study conducted by the Center for International Scholarship in School Libraries (CISSL) at Rutgers University, which... Via L2_S2S 
This is one blog post you must share with your Principal - it is written by a school principal who understands the importance of literacy, and shares the ways he communicates his values and expectations to his teaching staff and students. He demonstrates a clear commitment to improved literacy by his own actions every day. At his first staff meeting of the year, he asked teachers to write down the names of the books they had read over the holidays - explanation? If we expect kids to be readers, we had better be readers too. It doesn't get better than that. Please read. Please share. DW
Excerpt: 1. Read, Read and Read "While at the reference desk, have you ever had a student thrust her phone at you and ask, “Do you have this book?” Or, while teaching an information literacy class, have you had to tell students to put away their cellphones? It seems that our students can’t live without their smartphones anymore. But who can blame them? Most of us have grown accustomed to having information available at our fingertips. There are hundreds of thousands of apps available that let users do everything from looking up restaurant reviews to accessing Wikipedia in a mobile environment. As an increasing number of mobile apps and Web sites are being built by database vendors, such as EBSCO and WilsonWeb, it’s time to leverage students’ addiction to smartphones and teach them information literacy in a mobile setting."
Thinking about sharing mobile apps for using sites such as EBSCO with students might be a good way to dip our toes in the water. Getting permission for mobile use in class past management teams might be a key issue... letting students 'power up' for learning. DW
Via Karen Bonanno Further information including advocacy resources, policy statements, consultation responses and links to other organisations. 
Peter Godwin, a fine librarian blogger and his colleague Jo Parker have edited a new volume of essays on information literacy in a social media-saturated, post-library 2.0 world. Via Karen Bonanno Open access eJournal from ualberta.ca - search for a research and commentary from the luminaries in the library world, including, for school libraries Todd, Gordon, Loertscher and more. Fully searchable, articles download as pdfs for your professional learning and development pleasure. DW
Overview and links to research articles showing impact of school libraries. |
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