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Rebranding school libraries
Thinking about the perception of school libraries within learning communities, and working to improve their brand. Advocacy.
Curated by Donna Watt
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Envisioning New Library Spaces | American Association of School Librarians (AASL)


Via Joyce Valenza
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Timeline Photos | Facebook

Timeline Photos | Facebook | Rebranding school libraries | Scoop.it
Donna Watt's insight:

Worth sharing with you learning community.

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The Library Marketing Toolkit

The Library Marketing Toolkit | Rebranding school libraries | Scoop.it
A website full of ideas and techniques to help you market your library successfully.

Via Judi Repman
Donna Watt's insight:

It's the time of the year when no-one's thinking about library advocacy, and maybe we're all feeling a little bit snug and secure in the daily routine. Perhaps it's the perfect time to review some advocacy tools and begin the work well before the end of year budget cuts?

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Amy Barr's curator insight, April 23, 2013 9:22 AM

Learning Hub

Carey Leahy's curator insight, April 23, 2013 5:39 PM

. . . to be investigated further . . .

Rita Godwin's curator insight, April 24, 2013 6:06 AM

Insight as to what people like/do not like about the library.

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10 Ways To Use Learnist In The Classroom | Edudemic

10 Ways To Use Learnist In The Classroom | Edudemic | Rebranding school libraries | Scoop.it

"The below boards are from Dawn and are meant for high schools but are quite clearly easy to use in any classroom. After all, who doesn’t want to organize their digital content better? Who wouldn’t want to teach about useful research skills?"

Goes on to provide 10 truly simple suggestions for using this tool - aimed at secondary, but writer indicates ideas easy to adapt for younger students (and I agree!) DW

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Teacher librarians crucial in info age

Teacher librarians crucial in info age | Rebranding school libraries | Scoop.it
Teacher librarians crucial in info age...

Article from Canberra Times. 


Via L2_S2S
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Rethinking Content in the Digital Age

Rethinking Content in the Digital Age | Rebranding school libraries | Scoop.it
How do we help students discover their interests and passions without dictating too much content?

"Finally: What should we be offering? What is missing? I believe we need entire courses created around Internet research, verifying sources, copyright/licensing, digital citizenship/Internet etiquette, creating an online identity/presence, and branding ourselves so that when we are inevitably “Googled,” it is clear who we are and what we believe.

Our so-called “tech savvy” students (in 4th grade or in 12th grade) are typically NOT well informed in these areas, and we would be negligent if we continue to send them out into the world — to college or the workplace — without this knowledge and skill set."

 

A response to another article suggesting that schools need to throw out baby and bath water.  DW

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Op ed: Seattle's libraries need a makeover for the digital world

Op ed: Seattle's libraries need a makeover for the digital world | Rebranding school libraries | Scoop.it

"First, we need to change the layout of the branches and prioritize the needs of the modern patron. Nowadays, people come to the library to gather with friends and neighbors, to study in a peaceful environment, to watch DVDs and flip through magazines or to browse the Internet for free. As any librarian will tell you, they rarely come to read books."

 

A youthful voice, not against libraries at all, but advocating for change.  DW

 

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Master Class on New Librarianship Amsterdam | Virtual Dave…Real Blog

Master Class on New Librarianship Amsterdam | Virtual Dave…Real Blog | Rebranding school libraries | Scoop.it

Access David Lankes virtual master class here.  At 2 hrs 33 minutes it's a significant commitment, but a sound choice for those wanting to say up-to-date and do some serious thinking about what participatory librarianship means to our practice now and in the future. 

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Telling the Library Story Tool Kit — State Library of Iowa

Resources for public relations, promotions...

 

Advice and practical tips, related articles and research related to advocacy. DW

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Tell Your Library Story with Infographics | Nebraska Learns 2.0

Tell Your Library Story with Infographics | Nebraska Learns 2.0 | Rebranding school libraries | Scoop.it

Infographics is short for information graphics. They are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly. And they have become prevalent not just on the internet, but in print newspapers and magazines as well.

 

The thought of attempting to create an infographic yourself can be intimidating. But luckily, there are free, easy-to-use tools available that can help someone with virtually no graphic design skills (like me!) create interesting, dynamic, and informative infographics.

 

Read the full article for more information on the following tools:

- Infogr.am

- Visual.ly

- Piktochart

- further resources

- and an assignment to get you started on your first infographic


Via Kim Zinke (aka Gimli Goose)
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ALA Resolution that School Libraries and Librarians are Critical to ...

Whereas quality school library programs staffed by credential school librarians prepare students to have the 21st Century skills they need to succeed in college and careers. They are particularly critical to help close the ...

 

If you are looking for some well-thought out, evidence-based, logical statements to support the need for school libraries, this succinct document and its resolutions is worth a read.  DW


Via Joyce Valenza
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Exploring the flipped classroom model : What if Professor Plum is no longer in the library?

Recently I blogged about using the concept of the flipped classroom as a way of re-imagining what our libraries might be.  The slideshare below is a veritable treasure trove of explanation and pra...
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Collected - SLANZA

Collected - SLANZA | Rebranding school libraries | Scoop.it

Peter Murgatroyd's article in this issue is of particular interest - why school libraries should be using content curation to promote, market, rebrand school libraries.

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The changing role of the librarian: an information coach - Tech ...

At one time not so long ago, literacy was defined as the ability to read and write and the school library was a place where students came to check our books to read or to find information in reference books.

Via Joyce Valenza
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L2_S2S's curator insight, July 9, 2013 5:05 PM

Building a new library allows an opportunity to completely rethink the concept of what a library is.

Jane Schmude's curator insight, July 10, 2013 9:27 PM

A good explanation of the changing nature of the library as a place of interactive learning.

Peg Becksvoort's curator insight, July 11, 2013 1:57 PM

Just what I was trying to tell someone the other day. She said, "my students don't like to read novels, but I suppose I should take the kids to the library." To which I replied, "But they like to use the Internet to find things; wouldn't you like for them to do a better job of finding things?"

 

I like Information Coach --

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Further evidence of school libraries and library staff making a difference | Services to Schools

Further evidence of school libraries and library staff making a difference | Services to Schools | Rebranding school libraries | Scoop.it

"Results of the Pennsylvania School Library Project study demonstrated with startling clarity the impact qualified school library staff can have on student achievement."

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To Know is not enough: Lighting the Way | Services to Schools

"How can we place more emphasis on using research as well as adding to the body of research on the difference school libraries make?"

 

Great blog post about using and engaging in our own research to build evidence that we can use in our advocacy (and rebranding) of and for school libraries.  Great links and examples.  DW

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A Series on Teaching Strategies for Librarians: Educational Psychology | lauren's library blog

A Series on Teaching Strategies for Librarians: Educational Psychology | lauren's library blog | Rebranding school libraries | Scoop.it

Great professional development reading that shares some educational theory specifically for a librarian audience.  Useful knowledge to bring to a collaborative conversation with a teaching colleague.  Recommended, and part of a series. DW

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How Does Your Boss See You?: Proof That Principals Value Librarians

How Does Your Boss See You?: Proof That Principals Value Librarians | Rebranding school libraries | Scoop.it

Principals value their librarians. They also want them to be more visible leaders.

Those are just two of the interesting findings from a recent survey of 102 media specialists and 67 principals. In fact, 90 percent of the administrators that we surveyed think we have a positive impact in schools—and a large number also feel that our jobs are important.


Via Karen Bonanno
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Paula Correia's curator insight, April 19, 2013 6:06 AM

Os diretores de escolas nos EUA valorizam os seus bibliotecários. 90% dos administradores consideram que o trabalho desenvolvido pelos bibliotecários é importante e tem um impacto positivo nas escolas. Não obstante, os diretores também querem que os bibliotecários se tornem líderes mais visíveis. Estas são apenas duas das conclusões interessantes de uma pesquisa recente.

Maria Jose Vitorino's comment, May 24, 2013 11:21 AM
Uma abordagem interessante a aplicar em Portugal. Perguntem aos diretores...
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CSLA Annual Conference - A School Year of Advocacy

CSLA Annual Conference - A School Year of Advocacy | Rebranding school libraries | Scoop.it

An idea for each day of the year to advocate, influence and promote.

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Librarians are Completely Awesome

Librarians are Completely Awesome | Rebranding school libraries | Scoop.it
Librarians are Completely Awesome (and so are libraries) http://t.co/c14qfu6j via @educationweek...

 

Key quote "It takes a village to raise a research project". 

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New Promoting Library Events with Social Media – Stephen's Lighthouse

New Promoting Library Events with Social Media – Stephen's Lighthouse | Rebranding school libraries | Scoop.it

Infographic showing the steps you might take in planned use of social media to plan, promote, measure, evaluate a library event. Nice to see this in infographic form. Advocacy and branding via social media.  DW

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Posters — State Library of Iowa

Fantastic photos and quotes. Can be used by any library. No need to customize.

 

Downloadable, printable pdfs to support your library promotion and advocacy campaign.  Also some templates for gathering customer feedback to support your evidence based practice and data-gathering efforts. DW

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Library Branding…07.18.12

In spite of some irritating layout glitches in this slideshare, it is still well worth a read if you are in the beginning stages of working out what branding is, and how it relates to your ability to promote your library to your community.

 

It is explicit, detailed and has some good examples.  Recommended.  DW

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Manifesto for 21st Century Teacher Librarians | Teacher Librarian

Manifesto for 21st Century Teacher Librarians | Teacher Librarian | Rebranding school libraries | Scoop.it
Editor's Note: This article was originally published as a Tag Team Tech column on www.voya.com. It has been reprinted and reproduced numerous times and ...

 

And it's worth revisiting!  Read through Joyce Valenza's checklist to see if you can call yourself a 21st century librarian or information specialist.  Use it to decide what you want to try next.  Or first.

 

Read it.  Digest it.  Act on it.  Rebrand yourself and your library with it.  It is gold.

 

DW

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School Librarian As Building Leader

School Librarian As Building Leader | Rebranding school libraries | Scoop.it
The various ways that school librarians can informally and formally act as a leader in the building.

 

A useful Scoop.it to follow - Floyd Pentlin is curating the ways in which school librarians are demonstrating leadership, and actively demonstrating value-added engagement with their learning communities.

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