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Rebellious Creative
For designers, marketers, creatives, conscious capitalists and social entrepreneurs.
Curated by Jeremy Dahl
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100 Content Marketing Ideas

100 Content Marketing Ideas | Rebellious Creative | Scoop.it
Blogging Content Ideas Multi-media and Visuals 1. Do a screen cast with Screenr of your product and share it on your blog. 2. Show a step-by-step guide on how to do something in a screen cast, how-to video, or show the steps in a series of photos.
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Content Marketing in the Eyes of B2B Buyers

Content Marketing in the Eyes of B2B Buyers
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Content Marketing Is The New Advertising

Content Marketing Is The New Advertising | Rebellious Creative | Scoop.it

"Understanding what content marketing is and where it's headed next"


Via Marc Rougier
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CAEXI BEST's curator insight, July 16, 2013 7:49 PM
Content Marketing est la nouvelle publicité
eMedToday's curator insight, July 30, 2013 7:38 PM

content marketing is key part of every hospital strategy or at less should be.

warehouseIt's comment, August 14, 2013 9:53 AM
The art is sourcing good intelligent content that will attract current and prospective customers
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10 Local Marketing Tips You Can Implement Today

10 Local Marketing Tips You Can Implement Today | Rebellious Creative | Scoop.it
Ever wonder why some local businesses seem to be thriving by using local marketing on the Internet? So did we and here are the tips we found.
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Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit | Rebellious Creative | Scoop.it
A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters.
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Posing Guide: 21 Sample Poses to Get You Started with Photographing Men

Posing Guide: 21 Sample Poses to Get You Started with Photographing Men | Rebellious Creative | Scoop.it
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Don’t Hate Me Because I’m a Personal Brand

Don’t Hate Me Because I’m a Personal Brand | Rebellious Creative | Scoop.it
You’re probably not old enough to remember the 1980’s Pantene shampoo commercial. This lovely young woman with long, thick, shiny hair looks you in the eye,

Via The Fish Firm
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How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community

How Millennials Are Changing The Face Of Retail Shopping - Business 2 Community | Rebellious Creative | Scoop.it

The all-in-one shopping experience of major in-store retailers is becoming a thing of the past, as the ease and convenience of online shopping is putting more pressure on in-store retailers than ever. It can be far less preferable to go to a brick-and-mortar store when online purchases arrive within a few days and shipping is (often) free. Additionally, the sheer quantity of online vendors has afforded Millennials (and consumers in general) more retail options than ever before, thereby allowing Millennials to be more selective with their purchases.

 

Millennials actually prefer to browse for products over purchasing them, and only pull the trigger after a smile of satisfaction – a retailer’s ability to “make me smile” is 33 percent more important to Millennials than Baby Boomers. Online retailers interested in appealing to Millennial consumers need to provide them with a more shareable and social shopping experience. As the pioneers of social media, it is especially important for online retailers to offer products and advice to Millennials on social networks. Millennials want to share these things with 100, 1,000, or even 10,000 friends and followers (i.e. your potential customers). This dialog can be enhanced by a well-developed mobile strategy that engages the 50 percent of Millennials that are browsing and reviewing products via their mobile devices....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 2013 2:23 PM

Valuable insight into retail strategies and marketing to millennials.

Rescooped by Jeremy Dahl from Public Relations & Social Media Insight
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Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion

Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion | Rebellious Creative | Scoop.it

There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. The chart above is proof that bloggers shouldn’t lose faith – in fact they should have a little patience and be persistent in their blogging effort. More evidence is the progress that the team at PrimePay , a national provider of payroll, tax and HR services, has made over the last year using HubSpot to blog consistently. Because they appeal to a very specific target market, Nancy and her team didn’t set out with a goal of extensive readership – rather, they wanted to share valuable content that would enable them to become thought leaders in the payroll services space....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 3:38 PM

Useful case study shows how blogging pays.

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Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand | Rebellious Creative | Scoop.it
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are...

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The Influence of Shipping Costs on Online Shoppers

The Influence of Shipping Costs on Online Shoppers | Rebellious Creative | Scoop.it
For the second consecutive year, UPS and comScore have teamed up to release the "UPS Pulse of the Online Shopper" [pdf] study. And if there's one takeaway from this year's
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Best Internet Marketing Techniques – A Case Study | TriAd Marketing & Media

Best Internet Marketing Techniques – A Case Study | TriAd Marketing & Media | Rebellious Creative | Scoop.it
What works in internet marketing? This case study reviews the most popular forms of internet marketing and what kind of results you can expect for each. A great article for anyone looking to promote their website.
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How An Advertising Executive Turned Her Expertise In Selling Things Toward Good

How An Advertising Executive Turned Her Expertise In Selling Things Toward Good | Rebellious Creative | Scoop.it
Susan Smith Ellis, the former CEO of (RED), went from a top ad agency to a different sort of marketing job: Getting people to buy products that also give back.
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How web design can be used to drown out the trolls

How web design can be used to drown out the trolls | Rebellious Creative | Scoop.it
If there’s one constant in any griping discussion about the internet, it will be either the presence of trolls, or rants about trolls and trolling behaviour on just about any website you care to mention.
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Content marketing: how to measure your ROI [infographic]

Content marketing: how to measure your ROI [infographic] | Rebellious Creative | Scoop.it
When social media became popular, everyone talked about the ROI and the different ways to track it. With content marketing, it’s the same thing. Content marketing was all the buzz in 2012, and peop...
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MediaPost Publications How The Color Red Influences Behavior 07/17/2013

MediaPost Publications How The Color Red Influences Behavior 07/17/2013 | Rebellious Creative | Scoop.it
How The Color Red Influences Behavior - 07/17/2013

Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School. Some recalled the price as $15 less than the actual cost.


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A Lightning-Fast Way To Make A Digital Prototype

A Lightning-Fast Way To Make A Digital Prototype | Rebellious Creative | Scoop.it
[Editor’s note: This is the sixth in a series of seven posts on running your own Google Ventures design sprint. Missed the other previous posts?
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5 Types of Social Media Content Your Audience Really Wants | Post-Advertising, a Story Worldwide blog

5 Types of Social Media Content Your Audience Really Wants | Post-Advertising, a Story Worldwide blog | Rebellious Creative | Scoop.it
Social media has provided brands and audiences a unique way to connect, but there's a fine line between providing useful, entertaining content and spamming.
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Posing Guide: 21 Sample Poses to Get You Started with Photographing Women – Part I

Posing Guide: 21 Sample Poses to Get You Started with Photographing Women – Part I | Rebellious Creative | Scoop.it
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Demonstrating the Simplicity of Storytelling

Demonstrating the Simplicity of Storytelling | Rebellious Creative | Scoop.it

"Once again this shows the power of the mind to create a story to make sense of its surroundings. Your brain is happier to believe there are connections between the things that it sees. This is a vital insight for your brand experience. If you do not control the story, your audience will find their own and maybe it’s not the story you want to tell."


Via Gregg Morris
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RainboWillis's curator insight, June 14, 2013 1:20 PM

The Kuleshov effect. I didn't know this term, but of course it is true: Context plays a defining role in how we interpret narrative. 


This would be a useful video for my Creative Writing students.

XYEYE's comment, June 14, 2013 8:03 PM
Context I always say is the other king!
Ariana Amorim's curator insight, June 17, 2013 11:48 AM

This article tells us about the Kuleshov Effect and its implications on brand experience. I think there's more to it and that's why I rescoop it here.

 

The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian filmmaker Lev Kuleshov in the 1910s and 1920s. 

 

In the dawn of the 20th century, cinema was a new art form, comprising many techniques that hadn’t been developed. The elements of editing were among the ones that had not been studied to the needed extension. Lev Kuleshov was among the first to indicate the power of film editing and to dissect the effects of juxtaposition.

 

Kuleshov put a film together, showing the expression of an actor, edited together with a plate of soup, a girl in a coffin and a woman on a recliner. Audiences praised the subtle acting, showing an almost imperceptible expression of hunger, grief, or lust in turn. The reality, of course, is that the same clip of the actor's face was re-used, and the effect is created entirely by its juxtaposition with other images.

 

Through his experiments and research, Kuleshov discovered that depending on how shots are assembled the audience will attach a specific meaning or emotion to it.The implication is that viewers brought their own emotional reactions to this sequence of images, and then moreover attributed those reactions to the actor, investing his impassive face with their own feelings.

 

So, can we recognize emotion without context? How do we reframe the stories we tell others and ourselves?

 

The stories that we tell ourselves are powerful. And yet, if you think about it, they are, in fact, just stories. 

 

Once we realize that, it then becomes possible to conclude that we could,  tell ourselves other stories –  stories that make space for our own growth, stories that build us up instead of break us down.

 

(You can read more about the Kuleshov effect here http://io9.com/5960035/can-the-kuleshov-effect-really-control-your-perception-of-other-peoples-feelings)

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How to Give a Speech

How to Give a Speech | Rebellious Creative | Scoop.it
Want to know how to give a speech? Here are 27 tips that can help you learn how to give a speech to your CEO, your shareholders or just about anybody else.

Via Ariadna's Fantasy
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5 Smartest Content Marketing Tips for Bloggers | Sociable Blog

5 Smartest Content Marketing Tips for Bloggers | Sociable Blog | Rebellious Creative | Scoop.it

Every time I speak about marketing, I always make one opinion very clear: content is still king. I firmly believe that no amount of social media marketing, SEO strategy or PPC is going to have as much of an impact of your success as the use of content. Not only when it comes to blogs, but when it comes to any kind of site whether monetized, or not. Even ecommerce sites should be putting a large chunk of their focus on exploiting content.

 

But when it comes to content marketing, what tips are really ‘smart’? Which methods of content marketing are going to give you the greatest gains? Here are the five smartest content marketing tips for bloggers....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 11, 2013 3:02 PM

Content, content, content. And five tips for bloggers.

Rescooped by Jeremy Dahl from Social Media Journal
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Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand | Rebellious Creative | Scoop.it
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are...

Via The Right Image
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Top Ten subjects for art that sells

Top Ten subjects for art that sells | Rebellious Creative | Scoop.it
What are the most popular themes which sell art? Which subjects sell the most art? Do you know? Are these questions important to an artist?
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What Do PR Agencies Do? Can You Do It Too?

What Do PR Agencies Do? Can You Do It Too? | Rebellious Creative | Scoop.it
PR professional Robert Wynne began a very useful dialogue in his column about what PR Agencies do. I enjoyed his follow up, too.
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