This spring, the New York Giants celebrated winning the 2012 NFL title by letting fans “wear” Super Bowl rings via an augmented reality app that was the first of its kind for the sports world.
Now, fans of international soccer can get in on the AR action with a virtual version of France’s Trophee des Champions. (There’s the hardware, at right, on my desk at Mashable‘s San Francisco office.)
Released in advance of a July 28 championship match between French clubs Montpellier and Olympique Lyonnais at New York City’s Red Bull Arena, it’s the first time augmented reality has been used to engage fans and promote an international sporting event. But when the Giants introduced the concept in May, seeing it catch on with the wider sports world wasn’t hard to imagine.