Real Way for Development
608 views | +0 today
Follow
 
Rescooped by Sergey Yatsenko from Social Media Content Curation
onto Real Way for Development
Scoop.it!

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic

Aggregate, Curate and Publish Across Web, Social and Email with OpenTopic | Real Way  for  Development | Scoop.it

Read full Robin Good's insight below.

"OpenTopic is a news curation service which allows you to aggregate, monitor and filter any number of sources and to publish and share your selected ones to you selected outlets: from your WordPress site, to your social media channels and to your email newsletter engine..."

Request an invite here: http://www.opentopic.com


Via Robin Good, Giuseppe Mauriello
Sergey Yatsenko's insight:

   New  instrument  on  Social Media  with  new  opportunity .  

more...
God Is.'s curator insight, June 25, 2013 12:41 PM

Great tool to get started in organizing my curating efforts.. Thanks for sharing...

Jose Jordan's curator insight, June 28, 2013 1:48 PM

OpenTopic es un servicio de curación de noticias que te permite agregar, monitorizar y filtrar cualquier número de fuentes para publicar y compartir tu selección en los sitios que prefieras desde WordPress,  canales de Social Media o boletín electrónico.

 

Dentro de OpenTopic puedes crear uno o más cuadros de mando "Topic". esencialmente muestra las páginas que donde se agregan nuevos contenidos y el contenido entrante de las fuentes que se especifiquen. Puedes saltar de un panel a otro topic con el clic de su ratón.

 

Para curar historias simplemente tienes que seleccionar los que son relevantes para tu público y se les proporciona un módulo de edición para modificar y personalizar el contenido de la historia. En este punto también se puede seleccionar en los (canales) que la historia será publicada y se puede personalizar la historia de manera diferente para cada uno de ellos.

 

Incluso hay una opción que te permite configurar algún tipo de curación automática, dándole la opción de establecer un conjunto de reglas sencillas, que cuando coincide, dará lugar a la publicación de una noticia.

 

OpenTopic te permite conectar a un mayor número de canales posibles, por lo que es fácil enviar de un lugar a tu sitio web, RSS, redes sociales y newsletter.

 

Por último, pero no menos importante, OpenTopic integra un servicio de análisis completo, capaz de informar y dar a conocer los resultados de su trabajo de curación a través de historias y canales de distribución.

 

 

Mi comentario: Excelente herramienta para redes sociales y community managers, así como especialistas de marketing web que necesitan el soporte eficaz para descubrir noticias relevantes sobre un tema y la publicación fácil de diferentes canales de una plataforma centralizada. Fácil de usar.

 

Solicitar una invitación aquí:http://www.opentopic.com/

 
Ness Crouch's curator insight, July 4, 2013 5:36 PM

I'm going to try this out! I could have everything in one place! I'm not sure if it will be as effective as my other tools but I'm willing to experiment.

Your new post is loading...
Your new post is loading...
Rescooped by Sergey Yatsenko from Short Accountancy
Scoop.it!

7 Ways to Create Helpful Content for Boring Industries

Although certain industries may be conceded as dull or ho-hum, many of these industries lead our economy in capital growth and demand. Insurance, finance, and telecommunications for example, have flooded the marketplace with day-to-day products and services that each of us consume.

With such a lucrative opportunity to target the masses, how do these industries create captivating content that is interactive and conversion driven?


Understand & Engage Your Audience

It is vital to understand and speak to your audience in a way that is personable and actionable. Take Esurance’s unofficial Super Bowl 50 ad campaign for starters. They were able to generate more Twitter mentions than any other company without even launching their ads during the heat of the game. How? They did something no one else thought of. They ran a contest. A contest in which they gave away just over $1 million to 17 people.

Their contest was successful for various reasons, but most importantly, they understood what it took to engage their viewers. Sarah Evans, Esurance social media communications specialist, describes why they chose to target an audience through Twitter. She said, “No one these days is just watching the TV. We’re surrounded by technology. We know the only way into somebody’s house, into somebody’s life, is not just through the TV screen, but through handheld devices and social media.” This strategy exemplifies their ability to understand the demographics and common trends of human behavior. Within your industry there will be ways for you to do the same. Before launching a campaign, be sure to analyze your target markets, different demographics, and cater your message to their specific behaviors.

Diversify your Content

Quality and diversification of content will help define your value as a product or service in your given space. Take the time to make your content visually appealing, reader-friendly, and backed by credible sources. Contests are just one way to add that value, but there’s more to it. Use infographics, testimonials, reviews, customer service portals, video content, and press releases to stand out as an expert to the rest of us. If you’ve started a business or belong to an existing business, ask yourself, “Why do you believe in the product?” What makes you different than your competitors? Answering those questions is the easiest way to ignite your creative juices and deliver a message that’s unique.

Fall in Love with Video

If you’ve been following the transformations of social media, and digital media for that matter, you already know video content is the next big thing. YouTube, Snapchat, Facebook, Periscope, etc., have all focused their UX on video production. Gary Vaynerchuck, entrepreneur and owner of VaynerMedia, is an avid believer in the rise of video marketing. From the words of Gary, “No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.”

Video marketing is personable, more entertaining, and continuously progressing. Just like any publication process, it is important to follow a plan. Strategize your video campaigns to help tell your story. Keep your videos short-form and concise to appeal to the fast-paced marketplace of social media. To create personal connections, turn you online FAQ pages into video interviews. Share daily tips and tutorials to help simplify customer experience. Even sharing video testimonials is a great way to create a stronger online reputation. Lastly, the creative video you produce is pointless without a call to action. Don’t forget to invite your viewers an opportunity to learn more, shop now, or share with a friend.

Research & Compile Data

As content marketing becomes even more ubiquitous and competitive, unique content can be differentiated by using high-quality and reputable resources. No matter the topic, your ability to express correlation and causation can entice a reader even if the content seems lifeless initially. While working with Clearlink, I’ve played part in launching a content series about the “Best and Worst Commuter Cities in the U.S.” for Obrella.com. Our reports were generated from a national survey conducted by the U.S. Census Bureau. We were able to compile the data and create a ranking system of recognition for the best and worst cities around the U.S. With an online badge of recognition, infographics, and compelling data to support the ranking, city officials and news outlets were highly receptive to our research and analysis, so much so, they shared the report with the people in their community.

If you’re struggling to find sources for compelling and data-driven content, spend time delving through government agency or state department sites, research organizations (Pew Research Center), think tanks, Census Bureaus, etc. This will help you compile data that is generated from demographics similar to your target audience.

Solve Problems

We’ve all tried solving a Rubik’s Cube. It requires a repetitive process of trial and error, but awards a great amount of satisfaction when solved. This can be said for digital marketers working in the so-called “boring” industries as well. When Progressive launched their ad campaign with Flo at the helm, Allstate was hit with a two-year drop in market share. To recover from the continued downfall, they had to find a way to solve the puzzle. Nina Abnee, Executive VP, said, “Nobody wants to sit around and talk about car insurance. In order to combat that, we needed to entertain. We need to get people’s attention.” The birth of actor Dean Winters as Allstate’s Mayhem man was the solution to their downfall. The campaign blue up nationwide. “I saw Mayhem walking down the street trick-or-treating,” said Abnee. That’s when she knew they had been noticed.

Find ways to implement new avenues of success. There’s no perfect way to execute your content strategy, so start by finding and filling holes in your current process. Create a list of what has worked and what hasn’t. From that list, you can start executing projects related to what has worked, and continue to brainstorm new ideas to be tested for success in your market.

Learn From Others

Allstate’s mayhem campaign has been a huge success—one of the company’s great highlights. Nevertheless, their idea was based off of similar campaigns that their industry competitors also executed. Geico has their gecko, Progressive has Flo, Allstate has Mayhem, and State Farm has Cliff Paul (and many other famous NBA star alter egos). Do you see the trend?

Insurance companies have used a colorful spokesperson to spice up their marketing campaigns and create more excitement for their audiences. This worked for the insurance world, but your approach might be different. You might learn from others within your industry by analyzing their logo design, site layout, and voice/ tone of copy.

Listening and adapting to common trends will benefit your content strategy and keep your business up-to-speed with your competitors. Esurance’s contest campaign was very unique, but their launch time was very similar to what Newcastle Brown Ale did during their “If We Made it” campaign.

Don’t be afraid to hop on the band wagon!

Create Disruptive Content

If you’ve seen the movie The Big Short you’ll know exactly where I’m going with this. Director Adam McKay said, “I’m just a big believer in you do what you need to do to tell the story.” He did exactly that. Actress Margot Robbie lies in a bathtub explaining complex mortgage bonds and Selena Gomez talks about phantom blackjack hands to create an analogy for synthetic CDO’s. I’m not saying everything you do needs to be provocative or sex related, but it’s the principle I’m highlighting here. Understanding what the people want and pay attention to is the simplest way to make a dull industry exciting. You may enjoy reading about mortgage bonds and CDO’s on Investopedia, but let’s be honest, the majority of people you try to engage will not be geared that way. All in all, your ability to disrupt the norm will determine whether or not someone clicks on your content or lets it disappear in their feed.

(Note: Try not to disrupt your audience too much though! Nationwide can vouch for that.)

To find ways that may disrupt the norm in your industry, you can think along the lines of outbrain advertising. Everyone needs health insurance, but did you know you can get coverage for alien abduction?

I would suggest not exhausting yourself by questioning every piece of content you produce. Consistency and variety are all a part of the ingredients. True value and development takes time, but that’s the beauty of being a marketer—there’s always room for improvement. Turning your boring industry into a hip and relatable topic demands out-of-the-box thinking. And with enough effort and brain power, you’ll be able to harness creativity in a way that generates a more profitable return for your business or project.

The post 7 Ways to Create Helpful Content for Boring Industries appeared first on Social Media Explorer.

       Related StoriesThe Complete Guide to Overnight Success on LinkedIn PulseStaying Ahead with Sophisticated Social Media MarketingInsanely Simple Tips to Launch Your Core Metrics 

Via ShortAccountancyLTD
Sergey Yatsenko's insight:
Ways to Create Helpful Content for Boring Industries - */S.Y\ Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
more...
No comment yet.
Rescooped by Sergey Yatsenko from Social Media
Scoop.it!

How to Enchant Your Audience With Social Media [VIDEO]

How to Enchant Your Audience With Social Media [VIDEO] | Real Way  for  Development | Scoop.it
Guy Kawasaki is arguably one of the most recognized names in social media. He is a former Apple evangelist and currently a best-selling author, angel investor and entrepreneur. ...

Via Meyrick D'Souza
Sergey Yatsenko's insight:
How to Enchant Your Audience With Social Media !?  -  Hi, Meyrick D'Souza.. */S.Y\ How is Critical Thinking Different from Analytical or Lateral Thinking? on Scoop.it. This is Best .
more...
Meyrick D'Souza's curator insight, August 21, 2013 10:34 PM

Guy Kawasaki talks about his experiences at Apple and what he learnt. Apple did Social Media before Social Media existed. Alot of good learning to be gleaned

Rescooped by Sergey Yatsenko from Metaglossia: The Translation World
Scoop.it!

Creativity lives in all of us

Creativity lives in all of us | Real Way  for  Development | Scoop.it


Albert Einstein once said, "Imagination is more important than knowledge."


There's no shortage of smart people in the world. But there is a shortage of creative people in the world. Thinking is the hardest and most valuable task any person can perform. Don't stifle it; encourage it. Remember, there's no correlation between I.Q. and creativity.

Why aren't more people creative? Sometimes people are afraid of trying something new and getting ridiculed for it. Sometimes people don't believe that something could be better so they don't bother trying to be more creative.

....

In the book "The Creative Executive," Granville Toogood says that we are by nature creative, but most of us fail to recognize our creative potential. We race through our careers, often never recognizing that creativity is as important to business as DNA is to evolution. And when creativity pops up around us, we are often quick to mock it. Corporate cultures talk creativity, but the herd favors mediocrity, he says.

How can you improve your life? If you keep doing what you're doing, you're only going to keep getting what you already have. To get a better life, you need to do something different, and it all starts with being creative.

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while." That particular piece of wisdom is from the late Apple founder Steve Jobs.


Via Charles Tiayon
Sergey Yatsenko's insight:
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."  -  */S.Y\  Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
more...
Charles Tiayon's curator insight, August 25, 2014 2:50 AM

Albert Einstein once said, "Imagination is more important than knowledge."


There's no shortage of smart people in the world. But there is a shortage of creative people in the world. Thinking is the hardest and most valuable task any person can perform. Don't stifle it; encourage it. Remember, there's no correlation between I.Q. and creativity.

Why aren't more people creative? Sometimes people are afraid of trying something new and getting ridiculed for it. Sometimes people don't believe that something could be better so they don't bother trying to be more creative.

....

In the book "The Creative Executive," Granville Toogood says that we are by nature creative, but most of us fail to recognize our creative potential. We race through our careers, often never recognizing that creativity is as important to business as DNA is to evolution. And when creativity pops up around us, we are often quick to mock it. Corporate cultures talk creativity, but the herd favors mediocrity, he says.

How can you improve your life? If you keep doing what you're doing, you're only going to keep getting what you already have. To get a better life, you need to do something different, and it all starts with being creative.

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while." That particular piece of wisdom is from the late Apple founder Steve Jobs.

Rescooped by Sergey Yatsenko from Assessment | Learning and Teaching | Coaching
Scoop.it!

The Evolution of Social Platforms and Their Influence on Daily Life

The Evolution of Social Platforms and Their Influence on Daily Life | Real Way  for  Development | Scoop.it
Social Media use is on the rise. Is it a good thing or a bad thing? What do you think?

Via THE *OFFICIAL ANDREASCY*, steve batchelder, massimo facchinetti, Dennis Swender, Ines Bieler
Sergey Yatsenko's insight:
The Evolution of Social Platforms and Their Influence on Daily Life - */S.Y\ The Evolution on Web born the Revolution on Mindset for Consum
more...
THE *OFFICIAL ANDREASCY*'s curator insight, November 30, 2016 4:09 PM

How the evolution of social platforms is changing our daily lives.

Andreas Christodoulou's curator insight, December 1, 2016 11:50 AM
Social Networking evolution!
drula eric's curator insight, December 1, 2016 11:39 PM
Mise en route en Utilisant les Médias SOCIAUX PEUVENT Être Les Nations Unies Processus Compliqué et Avoir du Succès - sur les Médias sociaux PEUVENT Être Un long si vous ne le Processus pas droit Faites. Bien Sûr, DANS LES RESULTATS de mon expérience sur les Médias sociaux prend l'effort et Un peu de temps, si vous ÊTES Mais Est comme la Plupart et sur la roue de gerbille faire la même chose est inefficace et maintes maintes Fois le Processus prendra beaucoup , ainsi que beaucoup de  https://www.instagram.com/esselte974/
Rescooped by Sergey Yatsenko from The MarTech Digest
Scoop.it!

Predictive Analytics in Action - CRM Magazine

Predictive Analytics in Action - CRM Magazine | Real Way  for  Development | Scoop.it

Key excerpt...


To stay competitive, brands must take an analytical and predictive approach to better anticipate consumer behavior on an individual basis. Predictive analytics helps marketers to be dynamic and relevant by giving them the knowledge to present the right offer at the right time via the right channel, all based on what will best motivate the consumer to act. This allows companies to capture the attention of the audience quicker and reduce the total cost per acquisition. The predictive approach can be broken down into three parts that can work together to manage a fully engaged experience:

 

Demand creation stimulates a lead to take action by leveraging predictive algorithms that customize key marketing elements, such as Web content, resulting in dramatic conversion lifts and an optimized cost per sale.Demand activation appends CRM data and publicly available data to predict a lead's likelihood to purchase, down to the preferred price and product type. Leads are scored and prioritized to convert high-value prospects quicker.Demand conversion removes the guesswork of contacting leads by determining the best dialing strategy. Conversion-based routing and predictive analytics predict the right message, product, incentive, and channel to effectively convert a lead through the call center.
Via marketingIO
Sergey Yatsenko's insight:
New technologies that analyze Web behavior and predict the best way to engage are becoming the strategic differentiator of forward-thinking brands, often resulting in campaign ROIs that are as much as 75 percent higher than those not using predictive technology.   Success depends on numerous factors, though, including the accuracy of the data that is used to train the model and the scale of the program that enables multiple paths.  - */S.Y\  Original  Product  from  Thought Leader give 100%  of  Success  for  Business  to any company.
more...
marketingIO's curator insight, June 10, 2013 12:37 PM

How long before MA vendors incorporate predictive into their platforms, if not integrate with third parties?


  • See the article at www.destinationcrm.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Sergey Yatsenko from Transmedia: Storytelling for the Digital Age
Scoop.it!

Biology of Story [#TransmediaStorytelling]

Biology of Story [#TransmediaStorytelling] | Real Way  for  Development | Scoop.it

Via Simon Staffans, The Digital Rocking Chair
Sergey Yatsenko's insight:
TransmediaStorytelling  -  */S.Y\  Best History of TransmediaStorytelling  is  History  Transformation of Thought Leader .
more...
Simon Staffans's curator insight, June 6, 2016 2:11 PM
Pretty much a must - Jeff on all things story and multiplatform and transmedia etc
The Digital Rocking Chair's curator insight, June 7, 2016 1:18 AM

 

Biology of Story:  "Transmedia Producer Jeff Gomez discusses creating story worlds that expand across multiple media platforms."

Rick Shaughnessy's curator insight, June 14, 2016 11:51 AM
Just an awesome thinker laying out the framework
Rescooped by Sergey Yatsenko from Teaching Business Presentations in a Business Communication Course
Scoop.it!

Create a Conversation, Not a Presentation

Create a Conversation, Not a Presentation | Real Way  for  Development | Scoop.it

"When I worked as a consultant, I was perennially guilty of “the great unveil” in presentations—that tendency to want to save key findings for the last moment and then reveal them, expecting a satisfying moment of awe."


Via Bovee & Thill's Online Business Communication Magazines
Sergey Yatsenko's insight:
Creating an ethos of conversation, rather than a one-sided presentation, for critical discussions can better leverage the collective intelligence of the team, make solutions to organizational problems better and more comprehensive, and improve ownership for execution of ideas. - */S.Y\ Mirror of Leader. Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
more...
Bovee & Thill's Online Business Communication Magazines's curator insight, April 4, 7:28 PM

 

"My team and I would work tirelessly to drive to the right answer to an organization’s problem. We’d craft an intricate presentation, perfecting it right up until minutes or hours before a client meeting, and then we’d triumphantly enter the room with a thick stack of hard copy PowerPoint slides, often still warm from the printer."

 

Rescooped by Sergey Yatsenko from Predictive Analytics
Scoop.it!

Predictive Analytics: Think Big, Start Small ... Just Start Now!

Predictive Analytics: Think Big, Start Small ... Just Start Now! | Real Way  for  Development | Scoop.it
Financial institutions should incorporate an iterative and incremental development approach to advanced analytics, thinking big, starting small, but starting now.

Via Elliot Pannaman
more...
No comment yet.
Rescooped by Sergey Yatsenko from HR Outsourcing
Scoop.it!

How HR can harness the power of predictive analytics - INSIDE HR

How HR can harness the power of predictive analytics - INSIDE HR | Real Way  for  Development | Scoop.it
driving return on investment through people

Via David Green, Pietos Solutions
Sergey Yatsenko's insight:
The ability to combine business outcome data with HR data when making predictions through analytics is one of the most important trends for HR leaders, according to an expert in the field.  -  */S.Y\  Need Index of Creativity. This is Interpersonal Gradient of Growth for your Creativity .  Courage is the Positive Result of Your Creative Ability.
more...
Pietos Solutions's curator insight, January 29, 2016 3:17 AM

#Predicting #Analysis is the trump-card for #HR

Rescooped by Sergey Yatsenko from #transmediascoop
Scoop.it!

Simon Staffans: 5 must-see MIPCOM highlight sessions

Simon Staffans: 5 must-see MIPCOM highlight sessions | Real Way  for  Development | Scoop.it
Cable vs OTT, Maker Studios, Netflix, Twitter and Facebook conferences are MediaCity Finland's Staffans' picks of the show

Via Simon Staffans
Sergey Yatsenko's insight:
*/S.Y\   Mirror of Leader. Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
more...
Simon Staffans's curator insight, October 6, 2014 3:46 PM

I wrote a post on next week's MIPCOM and trends to look out for.

Rescooped by Sergey Yatsenko from IMC Milestone 3, week 6-8
Scoop.it!

Integrated Marketing: Communicating One Big Idea

Integrated Marketing: Communicating One Big Idea | Real Way  for  Development | Scoop.it

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer.

 

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. Here are some of the main points:

Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives. This changes the way we consume information, decide what to buy and experience brands.Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”Integrated advertising adds value lets consumers take part in an experience that they want to be involved in and share with their friends.The big idea has to integrate with media tools that link to each other and not just stand alone.


How do you succeed?

So how do you as brand ensure this experience? The key is consistency in your communication and coherence in your message. Brands often have a number of agencies working for them. It is therefore imperative to communicate brand activities and brand voice to all entities to make sure that communication across all channels is aligned and that every channel really serves the big idea.

 

Activate campaigns across all channels and make sure to communicate any brand activity to all agencies working for you to reinforce the impact of the message. E.g. your Social Media Agency should always be aware of any communications going on offline in order to activate the message across social platforms and create linkage between the on- and offline worlds. With today’s technological evolution, people encounter brand messages just as much online as in TV-spots and billboards. The agency should also be informed about both the overall strategy of the company and any changes in that strategy. Provide your Social Media Agency with visuals and information about your traditional advertising efforts and further develop those ideas to exclusive content for your social media presences to enhance the experience.

 

Analyse the effectiveness of each channel during and after a campaign and be attentive to what consumers want through monitoring and listening. Also, it is important to stay updated with the new innovative media tools – such as here on the Mindjumpers blog.

 

Basically, you need to ensure that all channels don’t work isolated but rather together as a unified force to strengthen the core message of your brand.


Via Trang Tran
Sergey Yatsenko's insight:
MindJumpers of Digital Transformation. - */S.Y\ A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This is New Level of Knowledge or ( 1+ 1= 3)x 3 .
more...
shahd saif's comment, August 22, 2013 5:21 AM
This article is very similar to another one i read. i agree that intergreated advertising is very important in conveying the message of the brand. That sending the same message over and over again in different ways and different campaigns keeps the identity of the brand, and doesnt loose its message.
May Elizbeth 's comment, August 22, 2013 6:05 AM
"Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer" - simple and straightforward definition of IMC! very interesting article indeed Rachel!:)
Wenyu Liang's curator insight, May 4, 2014 7:22 PM

Not only communicate directly with customer is a kind of communication but also advertising, sending email are part of the offline communication with customers. By using IMC, business needs to expand their way of communication in order to build a steady relationship with customers. However, just because there are numerous ways to promote the brand, the idea the brand wants to delivery must be a consistent message. This article mentioned that the social media agency is able to communicate offline and different social media might enhance experience of the brand. However, brands need to innovate the media tools to attract more people. For example, coca-cola has advertising everywhere, like billboard, TV, movies, even MV. And it delivery a single big idea- enjoy. Coca-cola has its own website and it offend held sports` competition or do promotion in the supermarket. Therefore, it affect me since i was a little and i keep receiving its message everyday.  IMC needs to be adopted by every business as it can emphasis the message of a brand and increase the opportunity that the brand communicate with people. Only a brand is well-know, the long-run value will be increased. 

Scooped by Sergey Yatsenko
Scoop.it!

How Does Terminology Impact a Brand’s Global Ambitions? - Brand2Global

How Does Terminology Impact a Brand’s Global Ambitions? - Brand2Global | Real Way  for  Development | Scoop.it
This is the final paper presented by Kirsten M. Meinertz , a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in …
Sergey Yatsenko's insight:
New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
more...
No comment yet.
Rescooped by Sergey Yatsenko from Success Leadership
Scoop.it!

The Leadership Pendulum

The Leadership Pendulum | Real Way  for  Development | Scoop.it
Becoming aware of options and choices in leadership dilemmas. Reconciling two options that seem mutually exclusive.

 

Day 28 0f the International Leadership Blogathon


Via Richard Andrews
Sergey Yatsenko's insight:
The Leadership Pendulum  -  */S.Y\  KING of Permanent Creativity .  Determine Your Format of Creativity for Development with New Mindset.
more...
No comment yet.
Rescooped by Sergey Yatsenko from Digital Transformation
Scoop.it!

Human Traits in an Exponential World

Human Traits in an Exponential World | Real Way  for  Development | Scoop.it
Our exponential world puts increasing pressure on our capacity to innovate and the speed and quality of idea flow. This dynamic coupled with the speed at which automation is likely to occur brings our right brain characteristics front and center. Creativity, imagination, big picture vision, emotional and social intelligence, empathy, and other human characteristics are…

Via Frank Diana
Sergey Yatsenko's insight:
Shifting from our linear structures and thought processes will not be easy – nurturing our right brain characteristics is a critical step forward. - */S,Y\ A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. Scoop.it realize the differentiation of Mind, for Critical Thinking and give an Estimate of Digital Transformation
more...
Frank Diana's curator insight, May 2, 2:05 PM
Our human traits play a critical role in our exponential, emerging world
Rescooped by Sergey Yatsenko from LinkedIn and Social Media Marketing
Scoop.it!

5 ways to boost your LinkedIn profile and elevate above the pack

5 ways to boost your LinkedIn profile and elevate above the pack | Real Way  for  Development | Scoop.it
How can you make your LinkedIn profile stand out from the pack? Here are a few ideas to help take you to ‘All-Star’ level.

Via BRUCE BIXLER
Sergey Yatsenko's insight:
How to Become Insanely Well-Connected.  -   */S.Y\  The  Original  Content  give  me  all  Star  LinkedIn  profile  / 1540  connections  /.
more...
No comment yet.
Rescooped by Sergey Yatsenko from itsyourbiz
Scoop.it!

Why Entrepreneurs Must Fight Mediocrity

Why Entrepreneurs Must Fight Mediocrity | Real Way  for  Development | Scoop.it
The partial-reinforcement extinction effect is a real threat, which is why it's up to competitive business people to keep standards high.
Via Skip Boykin
Sergey Yatsenko's insight:
For entrepreneurs at the end of the day, it’s about performance, not feelings. There are no A’s for effort -- produce, or you’re fired so to speak. The country needs more of the high standards we have as entrepreneurs. Entrepreneurship is the last meritocracy, and we must protect that, expand it and be the shining example of the value of a higher standard for others to follow. - */S.Y\ You can arrive at the value of higher standart with Permanent Creativity .
more...
No comment yet.
Rescooped by Sergey Yatsenko from OmniChannel
Scoop.it!

Digital Darwinism Predicted as Changes in Consumer Behavior Transform Marketing Landscape

Digital Darwinism Predicted as Changes in Consumer Behavior Transform Marketing Landscape | Real Way  for  Development | Scoop.it
The next few years are going to be transformative from a marketing perspective in the financial services sector – partly driven by a new generation of marketing technologies but also continual changes in consumer behaviour, which will lead to Digital Darwinism. In this article, senior financial services marketer, Stephen Ingledew, sheds some light on the evolutionary process that sees digital marketing embedding itself within corporate organizations in many countries. Further, he calls for organizations to adapt their marketing operations to become customer-driven

Via Dave Cherry
Sergey Yatsenko's insight:
Within businesses there is a need to give consistency with personality. The brand is personality - it is not the company colors nor the logo. Customers relate to personality, and they expect that personality to have a certain level of consistency.  -   */S.Y\  Digital  Darwinism. The Evolution on Web born the Revolution on Mindset for Consumers.
more...
No comment yet.
Rescooped by Sergey Yatsenko from Advanced | Enterprise Web Analytics for ecommerce Platform Tool
Scoop.it!

Brief History of Social Media Advertising | MarTech

Brief History of Social Media Advertising | MarTech | Real Way  for  Development | Scoop.it
Brief History of Social Media Advertising by Douglas Karr on MarTech
Via customerengagepro
Sergey Yatsenko's insight:
Unified is an end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in a single platform.  -  */S.Y\  New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
more...
No comment yet.
Rescooped by Sergey Yatsenko from Big Data in Manufacturing Today
Scoop.it!

Informatica Big Data Management Platform Aims For Next-Level Integration - InformationWeek

Informatica Big Data Management Platform Aims For Next-Level Integration - InformationWeek | Real Way  for  Development | Scoop.it
The Informatica Big Data Management package is the company's answer to helping customers get real value out of their investments in big data infrastructure. Here are the details.

Via ManufacturingStories
Sergey Yatsenko's insight:
Next-Level Integration  -    */S.Y\   New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
more...
ManufacturingStories's curator insight, November 14, 2015 4:30 PM

#BigData #IoT #ContentMarketing

Rescooped by Sergey Yatsenko from I can explain it to you, but I can't understand it for you.
Scoop.it!

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing? | Real Way  for  Development | Scoop.it
Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.
Via Riaz Khan
Sergey Yatsenko's insight:
*/S.Y\ Transformation of Thought Leader give New Understanding & Analytical Wisdom and the Evolution on Content.
more...
No comment yet.
Scooped by Sergey Yatsenko
Scoop.it!

Impact Of Big Data Analytics And The Internet Of Things (IoT) On Healthcare

Impact Of Big Data Analytics And The Internet Of Things (IoT) On Healthcare | Real Way  for  Development | Scoop.it
Big data analytics and the internet of things (IoT) are appearing increasingly in conversations about healthcare and technology - how can they improve our health?
more...
No comment yet.
Rescooped by Sergey Yatsenko from itsyourbiz
Scoop.it!

Personal Development Quotes | Your Peak State

Personal Development Quotes | Your Peak State | Real Way  for  Development | Scoop.it
Personal Development Resources Website. Including Quotes, Success Advice, Motivation, Entrepreneur and General Inspiration.

Via Skip Boykin
more...
No comment yet.
Rescooped by Sergey Yatsenko from #transmediascoop
Scoop.it!

Think inside your boxes - find new ways to reach and engage an audience

Think inside your boxes - find new ways to reach and engage an audience | Real Way  for  Development | Scoop.it
Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in ne...

Via Simon Staffans
Sergey Yatsenko's insight:
Vice versa – if you have an online experience you want people to engage in and interact with, try to port it into a movie script. You’ll soon be confronted with the traditional challenges of building a credible narrative that will keep your audience interested and engaged for a couple of hours at the least. This material can then be taken straight back to the online experience you want to produce and be used to influence the narrative to make it more engaging and exciting.  -   */S.Y\  History of Thought Leader is Storytelling of Charmer On - line on Network. 
more...
Brad Tollefson's curator insight, September 23, 2015 8:46 PM

Transmedia as a design strategy.

Brad Tollefson's curator insight, September 23, 2015 8:46 PM

Transmedia as a design strategy.

Brad Tollefson's curator insight, September 23, 2015 8:47 PM

Transmedia as a design strategy.

Rescooped by Sergey Yatsenko from Educommunication
Scoop.it!

The Third Digital Divide: A Weberian Approach to Digital Inequalities

The Third Digital Divide: A Weberian Approach to Digital Inequalities | Real Way  for  Development | Scoop.it

"Drawing on the thought of Max Weber, in particular his theory of stratification, this book engages with the question of whether the digital divide simply extends traditional forms of inequality, or whether it also includes new forms of social exclusion, or perhaps manifests counter-trends that alleviate traditional inequalities whilst constituting new modalities of inequality. With attention to the manner in which social stratification in the digital age is reproduced and transformed online, the author develops an account of stratification as it exists in the digital sphere, advancing the position that, just as in the social sphere, inequalities in the online world go beyond the economic elements of inequality. As such, study of the digital divide should focus not simply on class dynamics or economic matters, but cultural aspects - such as status or prestige - and political aspects - such as group affiliations. Demonstrating the enduring relevance of Weber’s distinctions with regard to social inequality, The Third Digital Divide: A Weberian approach to rethinking digital inequalities explores the ways in which online activities and digital skills vary according to crucial sociological dimensions, explaining these in concrete terms in relation to the dynamics of social class, social status and power. As such, it will be of interest to social scientists with interests in sociological theory, the sociology of science and technology, and inequality and the digital divide."


Via Manuel Pinto
more...
Manuel Pinto's curator insight, February 28, 3:27 AM
Read some pages on Google Books:
Rescooped by Sergey Yatsenko from Digital Delights - Digital Tribes
Scoop.it!

7 Principles of Transformational Leadership

7 Principles of Transformational Leadership | Real Way  for  Development | Scoop.it
'...Create a synergy of energy...' Leaders of a movement not only are called to authentically model Islamic values and principles, but they should also depend on the seven principles of transformational leadership to create a synergy of energy within their congregation. 1. Principle of Simplification – Successful leadership begins with a vision, which reflects the…

Via Ana Cristina Pratas
Sergey Yatsenko's insight:
Transformational leaders, then, are awareness-raisers who see strategic initiatives to be fulfilled, problems that align with their own spiritual life mission.  -  */S.Y\ The Evolution of Leader . A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This is New Level of Knowledge.
more...
No comment yet.