Real Way for Development
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Start-up of You, Visual Summary

By Reid Hoffman, founder of LinkedIn: "In commemoration of a year in print, we present the Startup of You in visual summary. The last year has continued to demonstrate how work and careers need a new entrepreneurial mindset for everyone, not just entrepreneurs."


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  HD  movie   give  new  opportunity  for  Start - Up  with  Nanotechnology /New IP of Nano/  for  Medicine .

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Janice Tomich's curator insight, March 15, 2013 1:24 PM

Work life in 2012 ... success using your entrepreneurial mindset. 

Brad Tollefson's curator insight, March 19, 2013 10:34 PM

I like it...

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Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing? | Real Way  for  Development | Scoop.it
Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right? To explore this topic further, I talked with Shreesha Ramdas, the CEO of Strikedeck, a Customer Success Automation startup based out of the Silicon Valley.
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*/S.Y\ Transformation of Thought Leader give New Understanding & Analytical Wisdom and the Evolution on Content.
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Impact Of Big Data Analytics And The Internet Of Things (IoT) On Healthcare

Impact Of Big Data Analytics And The Internet Of Things (IoT) On Healthcare | Real Way  for  Development | Scoop.it
Big data analytics and the internet of things (IoT) are appearing increasingly in conversations about healthcare and technology - how can they improve our health?
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Personal Development Quotes | Your Peak State

Personal Development Quotes | Your Peak State | Real Way  for  Development | Scoop.it
Personal Development Resources Website. Including Quotes, Success Advice, Motivation, Entrepreneur and General Inspiration.

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Think inside your boxes - find new ways to reach and engage an audience

Think inside your boxes - find new ways to reach and engage an audience | Real Way  for  Development | Scoop.it
Last week I read a good post by Jay Bushman on ”6 expert tips for multiplatform content creators”. One of the points stood out to me in particular – the need to throw out the manual and think in ne...

Via Simon Staffans
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Vice versa – if you have an online experience you want people to engage in and interact with, try to port it into a movie script. You’ll soon be confronted with the traditional challenges of building a credible narrative that will keep your audience interested and engaged for a couple of hours at the least. This material can then be taken straight back to the online experience you want to produce and be used to influence the narrative to make it more engaging and exciting.  -   */S.Y\  History of Thought Leader is Storytelling of Charmer On - line on Network. 
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Brad Tollefson's curator insight, September 23, 2015 8:46 PM

Transmedia as a design strategy.

Brad Tollefson's curator insight, September 23, 2015 8:46 PM

Transmedia as a design strategy.

Brad Tollefson's curator insight, September 23, 2015 8:47 PM

Transmedia as a design strategy.

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The Third Digital Divide: A Weberian Approach to Digital Inequalities

The Third Digital Divide: A Weberian Approach to Digital Inequalities | Real Way  for  Development | Scoop.it

"Drawing on the thought of Max Weber, in particular his theory of stratification, this book engages with the question of whether the digital divide simply extends traditional forms of inequality, or whether it also includes new forms of social exclusion, or perhaps manifests counter-trends that alleviate traditional inequalities whilst constituting new modalities of inequality. With attention to the manner in which social stratification in the digital age is reproduced and transformed online, the author develops an account of stratification as it exists in the digital sphere, advancing the position that, just as in the social sphere, inequalities in the online world go beyond the economic elements of inequality. As such, study of the digital divide should focus not simply on class dynamics or economic matters, but cultural aspects - such as status or prestige - and political aspects - such as group affiliations. Demonstrating the enduring relevance of Weber’s distinctions with regard to social inequality, The Third Digital Divide: A Weberian approach to rethinking digital inequalities explores the ways in which online activities and digital skills vary according to crucial sociological dimensions, explaining these in concrete terms in relation to the dynamics of social class, social status and power. As such, it will be of interest to social scientists with interests in sociological theory, the sociology of science and technology, and inequality and the digital divide."


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Manuel Pinto's curator insight, February 28, 3:27 AM
Read some pages on Google Books:
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7 Principles of Transformational Leadership

7 Principles of Transformational Leadership | Real Way  for  Development | Scoop.it
'...Create a synergy of energy...' Leaders of a movement not only are called to authentically model Islamic values and principles, but they should also depend on the seven principles of transformational leadership to create a synergy of energy within their congregation. 1. Principle of Simplification – Successful leadership begins with a vision, which reflects the…

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Transformational leaders, then, are awareness-raisers who see strategic initiatives to be fulfilled, problems that align with their own spiritual life mission.  -  */S.Y\ The Evolution of Leader . A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This is New Level of Knowledge.
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4 Reasons Personal Development is Important

4 Reasons Personal Development is Important | Real Way  for  Development | Scoop.it
Just this week, I connected with my prior boss for the first time since we lost our jobs a year ago.  Of course we caught up and filled each other in on what this past year was like for both...

Via Anita
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So if you are looking to grow and develop yourself, find a quiet spot. - */S.Y\ The Evolution of Leader . A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This is New Level of Knowledge.
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To Introverts Who Fear Leadership: You Have Advantages

To Introverts Who Fear Leadership: You Have Advantages | Real Way  for  Development | Scoop.it
As someone who is more of an introvert (but who can flex to extroversion when I need to), I count myself fortunate to be able to get over self-imposed hurdles put up by my introverted nature.

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I’ve jumped over all these obstacles again and again, and I would like to share with you how I did it. It was a trial-and-error-filled journey of self-discovery. - */S.Y\ A Self - Discovery as Real Way for Development .
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HR Leaders: Data, Engagement and Attracting Talent Are in Key in 2017 - Workforce Magazine

HR Leaders: Data, Engagement and Attracting Talent Are in Key in 2017 - Workforce Magazine | Real Way  for  Development | Scoop.it
Data, employee engagement and attracting talent will propel successful companies in 2017. As 2017 approaches, robots — disappointing as it may be — are not a staple in every household or workplace. At least not in the way many had hoped. However, autonomic systems are popping up in places unheard of even a decade ago. What does this mea
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HR leaders should set their sights on data, employee engagement and attracting top talent in the upcoming year. - */S.Y\ Power up your Thinking with a Permanent Creativity .
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How to Perform a Local, Competitive SEO Analysis

How to Perform a Local, Competitive SEO Analysis | Real Way  for  Development | Scoop.it
Businesses that rely on local consumers should periodically examine the search engine optimization efforts of their competitors.
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Leadership and behavior: Mastering the mechanics of reason and emotion 

Leadership and behavior: Mastering the mechanics of reason and emotion  | Real Way  for  Development | Scoop.it

The confluence of economics, psychology, game theory, and neuroscience has opened new vistas—not just on how people think and behave, but also on how organizations function. Over the past two decades, academic insight and real-world experience have demonstrated, beyond much doubt, that when companies channel their competitive and collaborative instincts, embrace diversity, and recognize the needs and emotions of their employees, they can reap dividends in performance.


The pioneering work of Nobel laureate and Harvard professor Eric Maskin in mechanism design theory represents one powerful application. Combining game theory, behavioral economics, and engineering, his ideas help an organization’s leaders choose a desired result and then design game-like rules that can realize it by taking into account how different independently acting, intelligent people will behave.

 

The work of Hebrew University professor Eyal Winter challenges and advances our understanding of what “intelligence” really means. In his latest book, Feeling Smart: Why Our Emotions Are More Rational Than We Think (PublicAffairs, 2014), Winter shows that although emotions are thought to be at odds with rationality, they’re actually a key factor in rational decision making.


In this discussion, led by McKinsey partner Julia Sperling, a medical doctor and neuroscientist by training, and McKinsey Publishing’s David Schwartz, Maskin and Winter explore some of the implications of their work for leaders of all stripes.


Via David Hain, Ron McIntyre
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If you have large enough data sets—millions or billions of pieces of information—then the lack of control is no longer as IMPORTANT a concern. Big data sets help compensate for the messiness of real-life behavior.                                                             */S.Y\  Creative Reflection determine your Capacity for Rethinking with New Mindset for Working  with  BIG DATA .
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David Hain's curator insight, December 16, 2016 7:33 AM

We are emotional beings, but complexity demands that we are able to analyse emotions rationally to make sensible decision choices!

Ron McIntyre's curator insight, December 19, 2016 2:18 PM

Challenges!

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Don't Innovate. Create a Culture of Innovation

Don't Innovate. Create a Culture of Innovation | Real Way  for  Development | Scoop.it
While many organizations focus on addressing problems, the most successful focus on raising the bar. One of the ways they do this is by creating a culture where innovation thrives.

 

While many organizations focus on addressing problems, the most successful focus on raising the bar. One of the ways they do this is by creating a culture where innovation thrives. When this organizational strength is magnified, it can become a source of competitive advantage.

 

One of my clients asked me to help identify the best practices of leaders who were the most innovative in his organization. In many interviews and meetings, there was very little discussion about brainstorming, generating ideas, prototyping, and the like—the kind of things most of us think about when we consider institutionalizing innovation. Instead, I heard what many of us would call excellent practices for leadership. My one-sentence conclusion: Excellence in leading innovation has far less to do with the leader having innovative ideas; it has everything to do with how that leader creates a culture where innovation and creativity thrives in every corner. Okay, maybe I cheated by having a sentence with a semi-colon but you get the gist in short form.


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The more passion people have for the work that they do, the more likely they are to demonstrate positive energy and success in life. Terri Funk Graham Challenge the status quo - */S.Y\ Creative Reflection determine your Capacity for Rethinking with New Mindset.
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Meet the social media leaders who will show you how to shake up your social strategy

At The Social Shake-Up on May 22-24, 2017, speakers from Coca-Cola, Atlanta Hawks, American Cancer Society, IBM, Arby's, Ernst & Young, Carter's and Cox will share out-of-the-ordinary social media successes.
Sergey Yatsenko's insight:
*/S.Y\  New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
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Predictive Analytics: Think Big, Start Small ... Just Start Now!

Predictive Analytics: Think Big, Start Small ... Just Start Now! | Real Way  for  Development | Scoop.it
Financial institutions should incorporate an iterative and incremental development approach to advanced analytics, thinking big, starting small, but starting now.

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How HR can harness the power of predictive analytics - INSIDE HR

How HR can harness the power of predictive analytics - INSIDE HR | Real Way  for  Development | Scoop.it
driving return on investment through people

Via David Green, Pietos Solutions
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The ability to combine business outcome data with HR data when making predictions through analytics is one of the most important trends for HR leaders, according to an expert in the field.  -  */S.Y\  Need Index of Creativity. This is Interpersonal Gradient of Growth for your Creativity .  Courage is the Positive Result of Your Creative Ability.
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Pietos Solutions's curator insight, January 29, 2016 3:17 AM

#Predicting #Analysis is the trump-card for #HR

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Simon Staffans: 5 must-see MIPCOM highlight sessions

Simon Staffans: 5 must-see MIPCOM highlight sessions | Real Way  for  Development | Scoop.it
Cable vs OTT, Maker Studios, Netflix, Twitter and Facebook conferences are MediaCity Finland's Staffans' picks of the show

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*/S.Y\   Mirror of Leader. Smart Tips. Many Faces of Constructivism. Look the Mirror of Thought Leader. You can Much Creativity on Demand.
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Simon Staffans's curator insight, October 6, 2014 3:46 PM

I wrote a post on next week's MIPCOM and trends to look out for.

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Integrated Marketing: Communicating One Big Idea

Integrated Marketing: Communicating One Big Idea | Real Way  for  Development | Scoop.it

Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer.

 

I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising. Here are some of the main points:

Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’ lives. This changes the way we consume information, decide what to buy and experience brands.Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question: “What’s in it for me?”Integrated advertising adds value lets consumers take part in an experience that they want to be involved in and share with their friends.The big idea has to integrate with media tools that link to each other and not just stand alone.


How do you succeed?

So how do you as brand ensure this experience? The key is consistency in your communication and coherence in your message. Brands often have a number of agencies working for them. It is therefore imperative to communicate brand activities and brand voice to all entities to make sure that communication across all channels is aligned and that every channel really serves the big idea.

 

Activate campaigns across all channels and make sure to communicate any brand activity to all agencies working for you to reinforce the impact of the message. E.g. your Social Media Agency should always be aware of any communications going on offline in order to activate the message across social platforms and create linkage between the on- and offline worlds. With today’s technological evolution, people encounter brand messages just as much online as in TV-spots and billboards. The agency should also be informed about both the overall strategy of the company and any changes in that strategy. Provide your Social Media Agency with visuals and information about your traditional advertising efforts and further develop those ideas to exclusive content for your social media presences to enhance the experience.

 

Analyse the effectiveness of each channel during and after a campaign and be attentive to what consumers want through monitoring and listening. Also, it is important to stay updated with the new innovative media tools – such as here on the Mindjumpers blog.

 

Basically, you need to ensure that all channels don’t work isolated but rather together as a unified force to strengthen the core message of your brand.


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MindJumpers of Digital Transformation. - */S.Y\ A Permanent Creativity give " Things of Perfection", the Application of They born Smart Transformation / New Understanding & Analytical Wisdom. This is New Level of Knowledge or ( 1+ 1= 3)x 3 .
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shahd saif's comment, August 22, 2013 5:21 AM
This article is very similar to another one i read. i agree that intergreated advertising is very important in conveying the message of the brand. That sending the same message over and over again in different ways and different campaigns keeps the identity of the brand, and doesnt loose its message.
May Elizbeth 's comment, August 22, 2013 6:05 AM
"Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer" - simple and straightforward definition of IMC! very interesting article indeed Rachel!:)
Wenyu Liang's curator insight, May 4, 2014 7:22 PM

Not only communicate directly with customer is a kind of communication but also advertising, sending email are part of the offline communication with customers. By using IMC, business needs to expand their way of communication in order to build a steady relationship with customers. However, just because there are numerous ways to promote the brand, the idea the brand wants to delivery must be a consistent message. This article mentioned that the social media agency is able to communicate offline and different social media might enhance experience of the brand. However, brands need to innovate the media tools to attract more people. For example, coca-cola has advertising everywhere, like billboard, TV, movies, even MV. And it delivery a single big idea- enjoy. Coca-cola has its own website and it offend held sports` competition or do promotion in the supermarket. Therefore, it affect me since i was a little and i keep receiving its message everyday.  IMC needs to be adopted by every business as it can emphasis the message of a brand and increase the opportunity that the brand communicate with people. Only a brand is well-know, the long-run value will be increased. 

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How Does Terminology Impact a Brand’s Global Ambitions? - Brand2Global

How Does Terminology Impact a Brand’s Global Ambitions? - Brand2Global | Real Way  for  Development | Scoop.it
This is the final paper presented by Kirsten M. Meinertz , a recent graduate of the Global Digital Marketing and Localization Certification (GDMLC) program. This paper presents the work being produced by students of The Localization Institute’s Global Digital Marketing and Localization Certificate program. The contents of this Paper are presented to create discussion in …
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New Media Symbiosis. This is the Positive Effect of Interaction in Social Media / Facebook, Twitter, Scoop.it, LinkedIn, About me, SlideShare, Viadeo, .../.
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The Leadership Pendulum

The Leadership Pendulum | Real Way  for  Development | Scoop.it
Becoming aware of options and choices in leadership dilemmas. Reconciling two options that seem mutually exclusive.

 

Day 28 0f the International Leadership Blogathon


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The Leadership Pendulum  -  */S.Y\  KING of Permanent Creativity .  Determine Your Format of Creativity for Development with New Mindset.
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How To Develop An Entrepreneur Mindset

How To Develop An Entrepreneur Mindset | Real Way  for  Development | Scoop.it
Like most people who start their first business, I had almost zero knowledge of what an entrepreneur was. I had to figure it out while it happened, I had to survive, and then I had to cash out.

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How To Develop An Entrepreneur Mindset  -   */S.Y\  Creative Reflection determine your Capacity for Rethinking with New Mindset.
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A List of the Top 100 Inspirational Quotes

A List of the Top 100 Inspirational Quotes | Real Way  for  Development | Scoop.it

Inspirational quotes and motivational quotes have the power to get us through a bad week, and can even give us the courage to pursue life's dreams. The author shares 100 inspirational quotes in the spirit of self motivation.



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Don't Underestimate the Value of Chemistry in Startup Teams

Don't Underestimate the Value of Chemistry in Startup Teams | Real Way  for  Development | Scoop.it
Find the right mix of people and they will carry your startup to the top.
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*/S.Y\  Determine Your Format of Creativity for Development with New Mindset. New Products & Services for SME's .
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Idea of 'excellence for all is nonsense', says former Harrow head - Telegraph

Idea of 'excellence for all is nonsense', says former Harrow head - Telegraph | Real Way  for  Development | Scoop.it
Barnaby Lenon, who is still Chairman of the Independent Schools Council, argued that a university education is a privilege not a right during an Oxford University debate

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“Selection by ability has become taboo, but the idea of excellence for all is nonsense.”  */S,Y\  Power up your Thinking with a Permanent Creativity  for  SME's .
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Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity

Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity | Real Way  for  Development | Scoop.it
I just don’t get the basis of this argument. 

The most successful businesses (and ones I would deem as progressive and creative) of recent years have been those that have built their strategy based upon ‘data for good – divine data’. 

Data that has driven actionable insight and fuelled creativity rather than overwhelmed and brought it to the lowest common dominator. Data that has in turn led to greater empathy, personalisation, removal of the unnecessary and ultimately value. Data in digital is optimising user experience and information architecture and fuelling individual enhanced experiences. It shouldn’t be about marketing’s obsession with data, but businesses’ obsession with data.

Data by any other name is insight. Without knowing or seeing each and every agency’s creative brief, I could make a fairly well informed judgment that there is a section on said brief that asks the question ‘what is the key insight?’ in one way or another. This insight then fuels the proposition from which every creative idea – every on-brief idea, that is – is spawned.

Who is so anti-data in the context of creativity? Data should be a huge tool in the ongoing fight against mediocrity. Data should be the way in which agencies can remove subjectivity from decision making. Data should be embraced to help clients de-risk bravery when it comes to creativity. Data should enable greater creativity by giving clients confidence when buying braver ideas.

Data and creativity should have a symbiotic relationship without tension. We don’t expect clients to make decisions on where to place their advertising and messages based upon which billboard or poster site looks nice or instinctively feels right, or what TV programmes they think might be right based upon ‘informed’ opinion. Programmatic is yet more evidence of the evolution of how data is shaping decision making in real-time.

Clients make these significant seven and sometimes eight-figure investments because media agencies have the tools that help them make the better decisions, likely to have the greatest impact with the lowest wastage – based upon statistically sound empirical evidence. 

It seems quite counterintuitive to then put a greater risk on the future commercial success of the brand down to, at worst, being seduced by a fantastic agency planner and creative storyteller at presentation of the idea; or at best, the storyteller backed up with a bit of ‘home grown’ qual. The vast majority of campaign budgets (80/90 per cent for argument's sake) are in media yet it is the creative (10/20 per cent) that has the power to disproportionately pay back to a significant extent even outside of the campaign period. Yet for the most part the data rigour is seldom exercised to the same extent.

The right type of data availability forces discipline and robustness in thinking; it should unlock greater transformational potential because when understood and interrogated fully it should make arguments bulletproof without suffocating the creative piece of magic that underpins it. Without it you are effectively making informed guesses with seriously high stakes.

However there is a key watchout. I’m sure each and every creative or frustrated account man reading this may highlight how their most creative ideas never seem to make it through the ‘creative killer’ of a focus group. Creativity, as previously stated, should have an equal, symbiotic relationship with useful and actionable data – not one rule the other. 

That also highlights what I consider to be an extremely damaging force on creativity: the ‘focus group’, or bad data as I fondly refer to it. Yes it is a form of data evaluation and validation – yet for me it more often generates futile results. We are replacing one small decision making committee with another – the client with the ‘consumer’ (or the  professional qual-grouper who very loosely fits the demographic profile). They are equally incredibly important in the process; however true creativity that captures hearts and minds and at best transcends audience to create further affinity or reappraisal will always win through if the idea is strong enough. It is scale of the data that would prove this.

The big misconception is that if data begins to ‘win’ more in the tension against creativity it will lead to formulaic science-based outputs and a creative industry devolving into an automated numbers industry. If this is so, why are creative agencies so keen to share and celebrate KPIs and metrics as part of the mainstay of the award entry video? Data at this point is the validation of excellence in creativity and effectiveness that we all can learn from and be inspired by. But this has then led to other clients and agencies feeling empowered enough to want to emulate these successes by being creatively liberated through these commercial case studies.  

Great creativity, creativity that can impact culture as well as the bottom-line, will be more commonplace with the progressive client and agency minds that open themselves up to take those leaps of faith, de-risked through the value of data.

There are always going to be anomalies, however this is the point – is a piece of work creative if it is ineffective?

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Sergey Yatsenko's insight:
Data vs creativity? Data should be a huge tool in the ongoing fight against mediocrity - */S.Y\ Charismatic Leadership as a Function of Permanent Creativity with new Business for SME's . 
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Ethan E Rix's curator insight, October 29, 2014 9:06 AM

Is data and creative at odds with one another? The title of this article first gave the impression that it would compare the pros and cons of creative to that of data driven strategy. However, reading deeper the writer conveys the complementary nature of these tools that are available to a marketer to aid in the creative process.


If anything, data is the insight that creates the backbone of a good idea. To a good analyst, the millions of seemingly inhuman data points tells a story. It can relay values, empathy, and personalities of an entire sample which should drive the creative stages. Their persuasion is logical and follows the empirical evidence to the highest chance of statistical success. Equipped with this, creative strategy can not only be authentic but can have a better chance of persuading your team to the value of the idea.


Good ideas do not speak for themselves. The concept that a “eureka” moment will dawn on you and your entire team will all agree immediately goes against the value of peer review.The idea should be torn apart, deliberated, compromised, and rebuilt with the different perspectives and insights of your peers. But, if you support yourself with relevant data you will compliment your logical and creative aspects to support your strategy.


Creativity is the connection of existing knowledge in a way that has not been done before. Integrating the logical nature of data analysis allows you to see new connections in interesting ways and bring value and depth to your ideas to contribute to the bottom line.


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BUSINESS BUZZWORD MARKET ANALYSIS 12.19.16 - Investors Buz

BUSINESS BUZZWORD MARKET ANALYSIS 12.19.16 - Investors Buz | Real Way  for  Development | Scoop.it
BUSINESS BUZZWORD MARKET ANALYSIS  12.19.16 A DAILY SOCIAL TRADING EVENT MARKET ANALYSIS  12.16.16 Equities in Canada’s biggest marketplace managed to stay positive by the closing bell on Monday, as health-care concerns performed strongly. The market was also cheered by smartphone whiz BlackBerry on exciting news. The S&P/TSX Composite finished off its highs of the day Monday, but took on 20.24 points to 15,272.44 The Canadian dollar dropped 0.73 cents to 74.53 cents U.S. Health-care rumbled ahead, with Valeant Pharmaceuticals Inc jumping 67 cents, or 3.6% to $19.52, and Concordi

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Investors Buz  from  Spiral Leader .
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