Capitalism is meant to pivot around the free market. The theory goes that if only the market were rid of government meddling (regulation) then true competition would reign, with corporations battling it out to provide their goods and services to rational, all knowing consumers. This, according to supporters, would provide stable and accurate prices and quality for goods and services as competition would aggregate supply, demand and pricing. Corporations who provided a good or service which was not wanted, was above the market price or below the market quality demanded by the rational consumer in this open, free market would simply fail and those who met demand would win. Therefore the success or failure of a company would be directly proportional to its ability to meet the needs of its consumer.