As permaculture-, environmental-, or philanthropic-based tourism is becoming increasingly promoted by the media, I often feel like I am being sold an idea, experience, or even indulgence for my unsustainable lifestyle. If I want to have an ‘experience’, as a tourist, I want to be introduced to new thought patterns that challenge me to notice what I notice, such as how I have been trained to seek validation through institionalization. This provocation is what I believe is inherent to permaculture, and is why I find it tricky to adequately explain ‘permaculture’ to someone for the first time. Even defining permaculture can feel counter-intuitive and unsatisfying. Because permaculture can take time, skilled wordsmithing, and visual examples to explain, permaculture-theory is increasingly over simplified, redundant, or sensationalized when adopted by the mainstream media, especially in film. Often, when watching a permaculture film, I find myself feeling as if like I have seen it already. However, One Day, Everything Will Be Free, a feature-length permaculture documentary about Sadhana Forest Haiti, released in Spring 2013, is different.