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The four key challenges of managing media convergence

The four key challenges of managing media convergence | real time marketing | Scoop.it

The ever-evolving media landscape presents significant challenges to marketers.


Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.


To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.


It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report. These are ...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 21, 2013 2:44 AM

Research shows how Brands should be managing media convergence.

Nevermore Sithole's curator insight, November 21, 2013 3:58 AM

Managing media convergence

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4 Failed Marketing Buzzwords That You Really Shouldn't Use - Forbes

4 Failed Marketing Buzzwords That You Really Shouldn't Use - Forbes | real time marketing | Scoop.it
4 Failed Marketing Buzzwords That You Really Shouldn't Use
Forbes
If consumers perceive real value, they will be engaged. 2. Influentials ...
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Real-Time Marketing Grows in Importance as Social Analytics Improve

Real-Time Marketing Grows in Importance as Social Analytics Improve | real time marketing | Scoop.it
A new eMarketer report addresses how brands are using the information coming through social networks to power more advanced decision-making and planning of their marketing efforts.

Via João Greno Brogueira
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SMG's James: Big Data Fuels Real-Time Creativity - Beet.TV

SMG's James: Big Data Fuels Real-Time Creativity - Beet.TV | real time marketing | Scoop.it
SMG's James: Big Data Fuels Real-Time Creativity Beet.TV LONDON — The best way for brands to exploit the real-time marketing opportunity is with a combination of copious amounts of data and a healthy dose of new-wave creativity, says ad group...
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Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream - Marketing Land

Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream - Marketing Land | real time marketing | Scoop.it
Social Analysis Firm DataShift Lands Real-Time Tumblr Data Stream
Marketing Land
DataSift Tumblr has been making quite a few tactical maneuvers since being purchased by Yahoo! in May.
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Oreo's Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet - AdAge.com (blog)

AdAge.com (blog) Oreo's Digital Shop: Real-Time Marketing Takes a Lot More Than One Tweet AdAge.com (blog) Since the Super Bowl, real-time marketing has endured a celebrity news cycle of sorts, with pundits building it up to hero status and then...
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Twitter's Kevin Weil on Real-Time Marketing -- and Showing Results - AdAge.com

Twitter's Kevin Weil on Real-Time Marketing -- and Showing Results AdAge.com The man who oversees the development of Twitter ads, VP-product for revenue Kevin Weil, weighed in on his favorite recent uses of the platform for real-time marketing and...
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WeatherSmart Powered By Planalytics

WeatherSmart Powered By Planalytics | real time marketing | Scoop.it
Proactively manage weather's impact on your business with Planalytics' WeatherSmart. (RT @Weather_Smart: @mtuohy A great asset for real-time marketing is #WeatherSmart.
Patrick Vliet's insight:

weather forecast + consumer behaviour means realt time marketing oppertunities 

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Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing - Adweek

Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing - Adweek | real time marketing | Scoop.it
Adweek
Mondelēz Teams With Twitter to Better Its Global Real-Time Marketing
Adweek
Mondelēz International has inked a global partnership with Twitter to improve the consumer-packaged-goods giant's real-time marketing around the world.
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6 Steps to Real-Time Marketing - Dachis Group

6 Steps to Real-Time Marketing - Dachis Group | real time marketing | Scoop.it
Use this 6 step framework and example from MINI Cooper to conduct real-time marketing at any brand or agency.
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National Lottery syncs real-time campaign to train timetables - Marketing

National Lottery syncs real-time campaign to train timetables - Marketing | real time marketing | Scoop.it
National Lottery syncs real-time campaign to train timetables
Marketing
Camelot, the operator of the National Lottery, has today launched an out-of-home campaign that matches messaging to live train departure times at railway stations.
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Tesco begins real-time marketing using facial recognition - SuccessfulWorkplace

Tesco begins real-time marketing using facial recognition - SuccessfulWorkplace | real time marketing | Scoop.it
Tesco using facial recognition at petrol stations to target advertisements to customers.
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Defining Real-Time Marketing - Dachis Group

Defining Real-Time Marketing - Dachis Group | real time marketing | Scoop.it
Embracing real-time marketing completes, for your business, the true potential of social marketing. Where & how do we do that? Start by understanding where the technology is bringing us.
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Twitter's Bruce Daisley: How brands can prepare for the moment and adapt in real-time

Bruce Daisley is Director at Twitter UK. He spoke at Econsultancy's Future of Digital Marketing event in London, looking at real-time planning and the ways t...
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Does Real-Time Marketing Work? - Adweek

Does Real-Time Marketing Work? - Adweek | real time marketing | Scoop.it
Adweek
Does Real-Time Marketing Work? Adweek Ever since Oreo had its big Super Bowl blackout moment, netting nearly 7 million tweets, marketers have used social media to capitalize on just about every news and cultural moment, from the birth of the...
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Real-Time Social Media Creative Marketing and PR - Huffington Post

Real-Time Social Media Creative Marketing and PR - Huffington Post | real time marketing | Scoop.it
Huffington Post
Real-Time Social Media Creative Marketing and PR
Huffington Post
Real-time social media are transforming marketing and public relations.
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When marketers capture the moment - The Guardian

When marketers capture the moment - The Guardian | real time marketing | Scoop.it
The Guardian
When marketers capture the moment
The Guardian
In the process, the small economy car brand has earned widespread coverage on social media and joined the trend for real-time marketing, in the sense of quick response to current events.
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Real Business - It's time to think about the brand as the destination

Real Business - It's time to think about the brand as the destination | real time marketing | Scoop.it
Make your brand a resource, an area people think of first when thinking about a particular topic. Then draw people in around an idea.
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