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Utiliser le programmatique en le couplant au parcours du client

Utiliser le programmatique en le couplant au parcours du client | Interesting Articles | Scoop.it
Les annonces publicitaires seraient-elles plus efficaces si elles étaient fondées sur la dernière interaction marque / client ?
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ANA Retains Two Investigative Firms To 'Fact Find' Amid The Agency Rebate Debate

ANA Retains Two Investigative Firms To 'Fact Find' Amid The Agency Rebate Debate | Interesting Articles | Scoop.it
The ANA hires two independent consultancies to kickstart a fact-finding process around media transparency.
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Tales From An Adblock Plus Survivor

Tales From An Adblock Plus Survivor | Interesting Articles | Scoop.it
As a research analyst, I spend a lot of time thinking and writing about the big challenges and opportunities we in the digital advertising industry face.
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The age of the programmatic CMO – why aren’t we there?

The age of the programmatic CMO – why aren’t we there? | Interesting Articles | Scoop.it
Let’s face it: for all its noise, the programmatic engine is stuck in first gear. With its detailed data on individual customer...
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Tremor Video Releases Insights on Programmatic Video from Q2 2015 (Infographic) | Business Wire

Tremor Video Releases Insights on Programmatic Video from Q2 2015 (Infographic) | Business Wire | Interesting Articles | Scoop.it
Tremor Video, Inc. (NYSE:TRMR), the premium video marketplace elevating brand advertising effectiveness across all screens, today released an infograp
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UK native advertising market growth driven by mobile and programmatic

UK native advertising market growth driven by mobile and programmatic | Interesting Articles | Scoop.it
Mobile and programmatic advertising continue to be the two big areas for growth as the UK’s native advertising market develops, according to new research.
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How marketers can share data without losing control

How marketers can share data without losing control | Interesting Articles | Scoop.it
How marketers can share data without losing control, Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers practical reassurance on sharing without losing control. | Marketing Magazine
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Marketers waste £485m on unseen ads as rise of programmatic causes ad viewability to drop

Marketers waste £485m on unseen ads as rise of programmatic causes ad viewability to drop | Interesting Articles | Scoop.it
Less than half (49%) of online ads served in the UK met the IAB and Media Rating Council’s recommendations - that an ad is only considered viewable if it is 50% is in view for at least one second - in the second quarter of 2015, according to a new report from Meetrics, suggesting brands could have wasted £485m on ads that weren’t seen.
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Mars experiments with programmatic/e-commerce mix

Mars experiments with programmatic/e-commerce mix | Interesting Articles | Scoop.it

Mars Foods is experimenting with ideas around how programmatic and e-commerce channels can work together as it looks to reach mass...

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Programmatic 2020: Preparing for the world beyond RTB | Opinion | M&M

Programmatic 2020: Preparing for the world beyond RTB | Opinion | M&M | Interesting Articles | Scoop.it
As the industry gathers together on the Croisette, Joelle Frijters, CEO of Improve Digital explains why this year's Cannes Lions feels different, and why she is shifting her attention from the here-and-now to almost exclusively on the future.
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What You Don't Know About Programmatic Will Hurt You

What You Don't Know About Programmatic Will Hurt You | Interesting Articles | Scoop.it
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers had a mother, she would avoid giving the same advice because
"what you don't know about programmatic will definitely hurt you." The first blind spot for advertisers is not knowing where your programmatic budget really goes -- and how little actually buys
viewable media. This pain point is clearly revealed once you've seen your own cascading waterfall of programmatic transaction fees.
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AOL, DataXu, Turn, The Trade Desk, AppNexus Named 'Leaders' In Forrester DSP Report

AOL, DataXu, Turn, The Trade Desk, AppNexus Named 'Leaders' In Forrester DSP Report | Interesting Articles | Scoop.it
AOL, DataXu, Turn, The Trade Desk and AppNexus offer the most comprehensive demand-side platforms (DSPs) available to programmatic buyers today, according to Forrester's latest Wave report, released
Wednesday. These five platforms were tabbed as "Leaders" in the space. Despite naming five Leaders, Forrester still split them into two groups. DataXu has the strongest current offering, concludes
Forrester, slightly trailed by AOL's "One" platform. The Trade Desk, Turn and AppNexus make up the second tier of Leaders, led by The Trade Desk, according to Forrester.
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Why cross-device advertising solves the privacy problem

Why cross-device advertising solves the privacy problem | Interesting Articles | Scoop.it
Last week's cyber attack on TalkTalk that stole customer data is the latest in a long line of privacy issue malfunctions. Online privacy in advertising is making headlines too. Infectious Media's chief technology officer outlines how the solution could lie in the quest for one of marketers' Holy Grails.
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PepsiCo Exec Has Tough Words for Agencies | Special: ANA Annual Meeting 2015 - Advertising Age

PepsiCo Exec Has Tough Words for Agencies | Special: ANA Annual Meeting 2015 - Advertising Age | Interesting Articles | Scoop.it
pepsico marketer brad jakeman gave a fiery speech at ana meeting that put agencies in the crosshairs.
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Pernod Ricard, O2 and Samsung on the next level of programmatic

Pernod Ricard, O2 and Samsung on the next level of programmatic | Interesting Articles | Scoop.it
As programmatic continues to gain momentum, Thibaut Portal, media lab leader at Pernod Ricard, Dan Michelson, innovation and capability lead at O2 and Andrew Wynd, head of media at Samsung, share their forward-looking strategies
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Advertisers put agency deals on the block in media ‘tsunami’ - FT.com

Advertisers put agency deals on the block in media ‘tsunami’ - FT.com | Interesting Articles | Scoop.it
WPP’s Sir Martin Sorrell last week described it as a “tsunami”, trade journal AdWeek nicknamed it “Mediapalooza 2015”, and others the Mediapocalypse. This year many of the world’s biggest advertisers have launched reviews of which media agencies
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More than performance: why marketers should embrace storytelling with programmatic

More than performance: why marketers should embrace storytelling with programmatic | Interesting Articles | Scoop.it
More than performance: why marketers should embrace storytelling with programmatic, Digital ad buying has been transformed and performance advertisers have embraced the benefits but Nigel Gilbert, VP strategic development EMEA at AppNexus, explains why programmatic brand storytelling at scale is now a reality for brand building. | Marketing Magazine
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Panasonic’s marketing director on how programmatic has transformed its brand

Panasonic’s marketing director on how programmatic has transformed its brand | Interesting Articles | Scoop.it
Panasonic has gone from running just 80 marketing campaigns a year across its B2B channels to one every 2 hours and 15 minutes – or 902 in 2015 - since making the decision to transform its advertising division into a programmatic-led business back in 2013.
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Programmatic TV: More 'In Their Own Words'

Programmatic TV: More 'In Their Own Words' | Interesting Articles | Scoop.it
Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition.
We started with data-ists Rentrak and Oracle Data Management Platform. This week we'll continue with platforms TubeMogul and Videa.
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10 fascinating stats about the programmatic advertising space

10 fascinating stats about the programmatic advertising space | Interesting Articles | Scoop.it
Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.
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Walgreens Boots Alliance examines supplier line up post merger

Walgreens Boots Alliance examines supplier line up post merger | Interesting Articles | Scoop.it

Walgreens Boots Alliance is investigating its global agency relationships in a process that could lead to a review of its agency line-up.

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Nissan on why the agency relationship requires a ‘fundamental’ overhaul

Nissan on why the agency relationship requires a ‘fundamental’ overhaul | Interesting Articles | Scoop.it
Aston Martin inking a deal with WPP to create a bespoke ‘horizontal’ agency team marks the latest car marque to look to a more integrated relationship with its agencies as Nissan calls for the industry to offer a more consistent brand message to customers.
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Global Media Pitch 'Merry Go Round'

Global Media Pitch 'Merry Go Round' | Interesting Articles | Scoop.it
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would consider themselves to be highly sophisticated in the media space are
looking very carefully at their agency arrangements right now.
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Media Agencies' $25B Bounty For Change

Media Agencies' $25B Bounty For Change | Interesting Articles | Scoop.it
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making
demands that agencies do so?
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