How marketers can share data without losing control, Marketers' reluctance to share the first-hand data and knowledge about customers means they're missing out on huge potential benefits in this programmatic world. Infectious Media's CTO Dan de Sybel offers practical reassurance on sharing without losing control. | Marketing Magazine
Less than half (49%) of online ads served in the UK met the IAB and Media Rating Council’s recommendations - that an ad is only considered viewable if it is 50% is in view for at least one second - in the second quarter of 2015, according to a new report from Meetrics, suggesting brands could have wasted £485m on ads that weren’t seen.
As the industry gathers together on the Croisette, Joelle Frijters, CEO of Improve Digital explains why this year's Cannes Lions feels different, and why she is shifting her attention from the here-and-now to almost exclusively on the future.
To keep kids out of trouble, mothers like to use common proverbs like "What you don't know won't hurt you." But if programmatic advertisers had a mother, she would avoid giving the same advice because "what you don't know about programmatic will definitely hurt you." The first blind spot for advertisers is not knowing where your programmatic budget really goes -- and how little actually buys viewable media. This pain point is clearly revealed once you've seen your own cascading waterfall of programmatic transaction fees.
AOL, DataXu, Turn, The Trade Desk and AppNexus offer the most comprehensive demand-side platforms (DSPs) available to programmatic buyers today, according to Forrester's latest Wave report, released Wednesday. These five platforms were tabbed as "Leaders" in the space. Despite naming five Leaders, Forrester still split them into two groups. DataXu has the strongest current offering, concludes Forrester, slightly trailed by AOL's "One" platform. The Trade Desk, Turn and AppNexus make up the second tier of Leaders, led by The Trade Desk, according to Forrester.
Last week's cyber attack on TalkTalk that stole customer data is the latest in a long line of privacy issue malfunctions. Online privacy in advertising is making headlines too. Infectious Media's chief technology officer outlines how the solution could lie in the quest for one of marketers' Holy Grails.
As programmatic continues to gain momentum, Thibaut Portal, media lab leader at Pernod Ricard, Dan Michelson, innovation and capability lead at O2 and Andrew Wynd, head of media at Samsung, share their forward-looking strategies
WPP’s Sir Martin Sorrell last week described it as a “tsunami”, trade journal AdWeek nicknamed it “Mediapalooza 2015”, and others the Mediapocalypse. This year many of the world’s biggest advertisers have launched reviews of which media agencies
More than performance: why marketers should embrace storytelling with programmatic, Digital ad buying has been transformed and performance advertisers have embraced the benefits but Nigel Gilbert, VP strategic development EMEA at AppNexus, explains why programmatic brand storytelling at scale is now a reality for brand building. | Marketing Magazine
Panasonic has gone from running just 80 marketing campaigns a year across its B2B channels to one every 2 hours and 15 minutes – or 902 in 2015 - since making the decision to transform its advertising division into a programmatic-led business back in 2013.
Last week investigative journalist Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We started with data-ists Rentrak and Oracle Data Management Platform. This week we'll continue with platforms TubeMogul and Videa.
Aston Martin inking a deal with WPP to create a bespoke ‘horizontal’ agency team marks the latest car marque to look to a more integrated relationship with its agencies as Nissan calls for the industry to offer a more consistent brand message to customers.
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would consider themselves to be highly sophisticated in the media space are looking very carefully at their agency arrangements right now.
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that after 20 years of endless talk about change, clients are finally making demands that agencies do so?
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