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RTB & Adexchange : Ads and Media Lab
News about trading media, Real Time Bidding (RTB) & Ad Exchanges
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Online paid-content market poses threat to traditional advertising

Online paid-content market poses threat to traditional advertising | RTB & Adexchange : Ads and Media Lab | Scoop.it
Rise of tablet computers and smartphones could help paid-content market rise to £8bn a year by 2017, says report.
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Apple explains new UDID replacement in iOS 6

Apple explains new UDID replacement in iOS 6 | RTB & Adexchange : Ads and Media Lab | Scoop.it
Apple took a lot of heat over their UDID system earlier this year when it was discovered that some developers were misusing the information.
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With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers

With Display Rising, Along With Facebook, Google Aims Newest Ad Tools At Publishers | RTB & Adexchange : Ads and Media Lab | Scoop.it
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Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps | TechCrunch

Facebook Beta Launches New Mobile Ad Network Using Your Data To Target You With Banner Ads In Other Apps | TechCrunch | RTB & Adexchange : Ads and Media Lab | Scoop.it
Facebook today begins testing its own mobile ad network. Advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appears while you're on other apps and mobile sites.
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La Place Media : inauguration en grande pompe et arrivée de nouveaux partenaires-%post_id%

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Le trading desk Gamned! lève 1,5 million d'euros

Le trading desk Gamned! lève 1,5 million d'euros | RTB & Adexchange : Ads and Media Lab | Scoop.it
La société accueille le fonds du fondateur de HighCo à son capital et souhaite poursuivre ses investissements en R&D.
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RTB will reach $7 billion in North America by 2017

RTB will reach $7 billion in North America by 2017. The independent research firm forecasts that RTB will account for 34% of all online display advertising revenues by 2017. Industry efforts like F...

Via damien bourgeois
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Audience Square accueille RTL Net et Prisma Media

Audience Square accueille RTL Net et Prisma Media | RTB & Adexchange : Ads and Media Lab | Scoop.it
Le site des agences, annonceurs, médias et régies publicitaires.
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Facebook Ad Exchange : le réseau social bascule dans la révolution RTB (+video)-%post_id%

Facebook Ad Exchange : le réseau social bascule dans la révolution RTB (+video)-%post_id% | RTB & Adexchange : Ads and Media Lab | Scoop.it
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Nous ouvrons un bureau en France pour accompagner nos clients dans leurs projets RTB

Nous ouvrons un bureau en France pour accompagner nos clients dans leurs projets RTB | RTB & Adexchange : Ads and Media Lab | Scoop.it
Le responsable du développement en France du spécialiste des technologies de publicité aux enchères en temps réel explique le positionnement d'Appnexus et les missions du bureau parisien qui vient d'ouvrir.
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Facebook to Debut Real-Time Bidding for Advertising

Facebook to Debut Real-Time Bidding for Advertising | RTB & Adexchange : Ads and Media Lab | Scoop.it
Facebook Inc. plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. and other Web companies to more effectively target ads to consumers.
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Les investissements pubs online augmentent de 15% aux Etats-Unis

Les investissements pubs online augmentent de 15% aux Etats-Unis | RTB & Adexchange : Ads and Media Lab | Scoop.it

Les revenus générés par la publicité en ligne au premier trimestre ont atteint 8,4 milliards de dollars. Un montant jamais atteint pour cette période.


Via Lionel Reichardt / le Pharmageek
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EU Officials Try to Clarify Privacy Laws

EU Officials Try to Clarify Privacy Laws | RTB & Adexchange : Ads and Media Lab | Scoop.it
European officials are mounting a new push to clarify—and enforce—rules involving small Internet files that can be used to track users, exposing the slow progress of Europe's plan to implement far-reaching privacy rules.
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Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken | TechCrunch

Source: Apple’s UDID Replacement For Advertisers In iOS 6 Is Broken | TechCrunch | RTB & Adexchange : Ads and Media Lab | Scoop.it
Apple's UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn't working according to mobile app marketing platform Trademob.
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Professionnalisation de la publicité pour apps mobiles: traçabilité et transparence par Yann Lechelle - Chronique e-Business

Professionnalisation de la publicité pour apps mobiles: traçabilité et transparence par Yann Lechelle - Chronique e-Business | RTB & Adexchange : Ads and Media Lab | Scoop.it
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Gamned annonce une levée de fonds pour consolider son développement et sa R&D-%post_id%

Gamned annonce une levée de fonds pour consolider son développement et sa R&D-%post_id% | RTB & Adexchange : Ads and Media Lab | Scoop.it
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L'ad-exchange La Place Media se lance avec 80 sites médias

L'ad-exchange La Place Media se lance avec 80 sites médias | RTB & Adexchange : Ads and Media Lab | Scoop.it
Initiée par Amaury Médias, le Figaro Medias, Lagardère Publicité et TF1 Publicité, la place de marché se lance officiellement et accueille 8 nouveaux partenaires.
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Real-time bidding inventory grows 14% per month in Q2

Real-time bidding inventory grows 14% per month in Q2 | RTB & Adexchange : Ads and Media Lab | Scoop.it
The amount of pre-roll video advertising inventory available for real-time bidding grew by 14% per month in Q2, topping 29.9m streams per day in July according to data from TubeMogul.
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Do Not Track bien activé par défaut dans IE10

Do Not Track bien activé par défaut dans IE10 | RTB & Adexchange : Ads and Media Lab | Scoop.it
Microsoft affirme de nouveau que Do Not Track sera activé par défaut dans Internet Explorer 10 au grand dam des sociétés de publicité.
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AdMediaPremium s’officialise et devient La Place Media : le premier ad exchange 100% Media-%post_id%

AdMediaPremium s’officialise et devient La Place Media : le premier ad exchange 100% Media-%post_id% | RTB & Adexchange : Ads and Media Lab | Scoop.it
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Les éditeurs mettront leurs espaces premium en RTB lorsque ceux-ci y seront mieux valorisés

Les éditeurs mettront leurs espaces premium en RTB lorsque ceux-ci y seront mieux valorisés | RTB & Adexchange : Ads and Media Lab | Scoop.it
Le fondateur de l'agence de mesure de l'exposition publicitaire revient sur l'essor du real-time-bidding, le lancement de l'ad-exchange de Facebook et le positionnement d'Alenty au sein de cet écosystème.
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Real-Time Bidding - IAB (blog)

Real-Time Bidding - IAB (blog) | RTB & Adexchange : Ads and Media Lab | Scoop.it

Real-Time BiddingIAB (blog)The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of...


Via damien bourgeois
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L’appétit des fonds d’investissement pour le secteur du real-time advertising grandit (encore)-%post_id%

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