Facebook today begins testing its own mobile ad network. Advertisers can pay to target you with ads for app stores or websites based on your Facebook data that appears while you're on other apps and mobile sites.
Le responsable du développement en France du spécialiste des technologies de publicité aux enchères en temps réel explique le positionnement d'Appnexus et les missions du bureau parisien qui vient d'ouvrir.
European officials are mounting a new push to clarify—and enforce—rules involving small Internet files that can be used to track users, exposing the slow progress of Europe's plan to implement far-reaching privacy rules.
Le fondateur de l'agence de mesure de l'exposition publicitaire revient sur l'essor du real-time-bidding, le lancement de l'ad-exchange de Facebook et le positionnement d'Alenty au sein de cet écosystème.
Real-Time BiddingIAB (blog)The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of...
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