real time
2 views | +0 today
Follow
real time
real time advertising
Curated by Katrina Kelly
Your new post is loading...
Your new post is loading...
Scooped by Katrina Kelly
Scoop.it!

Brainstorming Doesn’t Really Work

Brainstorming Doesn’t Really Work | real time | Scoop.it
One fanatical believer in the power of space to enhance the work of groups was Steve Jobs...
more...
No comment yet.
Scooped by Katrina Kelly
Scoop.it!

Cannes Lions / Direct, Promo & Activation Awards / Contagious Magazine

Cannes Lions / Direct, Promo & Activation Awards / Contagious Magazine | real time | Scoop.it
Irreverance and anarchy reign in the winners of the Promo and Activation Lions
more...
No comment yet.
Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

How Your Brand Can Make The Most Out Of Breaking News

How Your Brand Can Make The Most Out Of Breaking News | real time | Scoop.it
One of the keys to successful advertising is relevancy. A great source of this is to take breaking news stories as a source of inspiration and tie your brand message into it. However, there are right ways and wrong ways to go about this...

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, January 22, 2013 3:40 AM

The real-time news cycle is one of big opportunities for brands in social media to generate word of mouth quickly and cheaply BUT it begs the question how many companies are acutally set up to take advantage of the potential opportunities. There are some interesting case studies in this article that are definitely worth having up your sleeve    

Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

'Vodafone UK best at Twitter customer service'

'Vodafone UK best at Twitter customer service' | real time | Scoop.it
Report finds Vodafone UK has the best Twitter response rate of all global brands on the site.

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, February 6, 2013 7:20 PM

Ever wondered what great Twitter customer service looks like then check out Vodafone UK's twitter stream for yourself which came out as the most socially devote brand by Social Bakers Q4 2012 Report. http://sociallydevoted.socialbakers.com/  ;

Notice how their home page https://twitter.com/vodafoneuk has a plethora of links where customer can contact them keeping customer queries to a minimum on page   

Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

16 Brands do the Harlem Shake

16 Brands do the Harlem Shake | real time | Scoop.it
In case you have been living under a rock for the past week, the Harlem Shake is the meme spreading across the internet like a wildfire.

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, February 19, 2013 4:34 AM

16 Great examples of the Harlem shake from brands like Pepsi; Red bull Run Keeper;Facebook ; and Google of the latest internet meme craze that shows no signs of slowing down any time soon. If you still can't get enough here is another compilation of hilarioius shuffle antics http://www.youtube.com/watch?v=VI-6qyZ0-Ug to satisy your cravings. 

Expect a whole slew of memes this year or better still why not start your own:)     

Gaurav Pandey's curator insight, February 21, 2013 3:20 AM

Bye bye Gangnam style, the Harlem Shake's here:) 

Scooped by Katrina Kelly
Scoop.it!

Paywalls, advertising, mobile and marketing: Read our Digital Media Strategies 2013 event report in full | TheMediaBriefing

It’s now two weeks since our Digital Media Strategies 2013 event. Our delegates have gone back to their workplaces and put into action what they learned (we’ve also had some very positive and constructive feedback, thanks for that).
more...
No comment yet.
Scooped by Katrina Kelly
Scoop.it!

Innovation Excellence | And the Winner Is – Netflix!

Innovation Excellence | And the Winner Is – Netflix! | real time | Scoop.it
Last week's earning's announcements gave us some big news. Looking around the tech industry, a number of companies reported about as expected, and their stocks didn't move a lot.
more...
No comment yet.
Scooped by Katrina Kelly
Scoop.it!

What Can CMOs Learn From Neuroscience? - Forbes

What Can CMOs Learn From Neuroscience? - Forbes | real time | Scoop.it
At the center of every CMO challenge is an effort to try and figure out how to generate growth.  Driving growth requires understanding the consumer and what impacts their behavior.
more...
No comment yet.
Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

What Can Vine Do For You?

What Can Vine Do For You? | real time | Scoop.it

Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers.


Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, January 31, 2013 5:03 PM

Ok you've probabaly heard ALL the hype about Twitters new Vine App and are wondering how can I as a social media strategist best take advatnage for the brands I work with?

Well look no further this great article from Compete does all the hard work for us and offers up a selection of different ways to use this great new tool. Happy days :)  

Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

Make your content ‘now’ media - why social is more about real-time interaction than ever

Make your content ‘now’ media - why social is more about real-time interaction than ever | real time | Scoop.it
What do Oreo's successful Super Bowl Twitpic and a Furby craze in Thailand have in common Both are example of the power of 'now media', according to RamKrishna

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, February 14, 2013 1:49 AM

Well the UK's Wall Blog might just have come up with a new phrase to highlight the increasing trend of what has been termed Newsjacking uptil now  to dirve word of mouth about your brand by jumping on topical events & news.

 

I especially like the insight of the furby craze in Thailand, whats next are we going to go bobblehead crazy or maybe some of you already are? http://www.bobbleheads.com/

Rescooped by Katrina Kelly from Social Media Strategist
Scoop.it!

The World's Biggest Social Media Team

In 2012, Australia was the most popular travel destination on Facebook, Google+ and Instagram. In 2013, Tourism Australia has an ambitious goal to use the p

Via David Wesson Evolve Social
more...
David Wesson Evolve Social 's curator insight, February 18, 2013 5:53 PM

Great slidedeck to show how Tourism Australia has fully embraced its advocates to build a fully sustainable social media progrm with 95% of content supplied by its advocates