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Rescooped by priyal parikh from The New Mobile SEO Strategy
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When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site

When Responsive Design is Not an Option: a Checklist for Optimizing Your Mobile Site | Real Tech News | Scoop.it
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly.

 

Kristina Kledzik recently wrote a post here on the SEOmoz blog about responsive design and why it’s often the best option when creating a mobile-friendly online experience. She discussed its advantages in dealing with usability issues, duplicate content, mobile search rankings, and link building. Google recommends using a responsive website design where this makes sense from a user perspective, and Bing encourages a "one URL per content item" approach.

 

Read more: http://www.seomoz.org/blog/how-to-optimize-a-mobile-site

 


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Websites don’t kill newspapers, people kill newspapers.Scoop.it

Websites don’t kill newspapers, people kill newspapers.Scoop.it | Real Tech News | Scoop.it
.The newspaper. One of the most sacred institutions of the publishing world and one of its oldest, most respected methods of knowledge gathering and collection of popular opinion, dating all the way back to the first printing presses ever created.
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Rescooped by priyal parikh from SEO and Social Media Marketing
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How To SEO Optimise Your Social Media Profiles

How To SEO Optimise Your Social Media Profiles | Real Tech News | Scoop.it

"Mention the term SEO and what do you think of? Websites? Blogs, Google? They’re all correct, but what most people don’t consider is that it’s not limited to just sites.

 

Social media profiles and pages can be optimised as well. We put so much work into them that it’s easy to forget that there are many other little things that improve the chances of your page appearing in search engines.

 

While optimising your site is an important part of any SEO strategy, make sure you bring your social media pages into the mix as well.


Here’s a quick run-through of what each site can offer: http://www.simplyzesty.com/social-media/making-sure-your-social-media-pages-are-seo-optimised/

 


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R.G. Riles's curator insight, February 10, 2013 6:28 PM

Our only addition to this little nugget of info is that social sharing is a place where your branding rules can easily be lost and go-astray. Make sure you are consistently posting content with your branding rules by your side, until they become second nature.  Fots, colors, upper-case, lower-case... it's all on the table and how will your followers know how to properly represent your brand if you do not?  If you don't have a 1 page cheat sheet for the different ways your brand can be mentioned and how you want those mentions to be constructed, you need to take a half hour to sit down and do this today.

Andrew Szabo The Marketing Chef's curator insight, February 13, 2013 8:59 AM

Optimise Your Social Media Profiles sooner than later!

agamez400's curator insight, February 24, 2013 7:04 AM

El SEO 2.0 sin social media no hay posicionamiento y sin posicionamiento no hay marketing 2.0. La simbiosis del SEO con el 2.0 es una realidad.

Rescooped by priyal parikh from Content Strategy |Brand Development |Organic SEO
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Bullet Proof Link Building Strategies For 2013 - The Experts Weigh In (Part 2)

Bullet Proof Link Building Strategies For 2013 - The Experts Weigh In (Part 2) | Real Tech News | Scoop.it

For this post, we reached out to 25 of the industry’s brightest and asked them to provide us with what they believe will be the top three link building strategies for 2013. Over half of the individuals we reached out to were women, two of which responded (but didn’t provide a quote) and the rest didn’t bother replying to the email request at all.


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Level343's curator insight, February 5, 2013 1:01 PM

Love this series. In this second post are some of my favorite women discussing what I used to hate... but now actually love doing since it's cleaned up. Reaching ourt to PR are some of the best ways to creat a fantastic link building campaign. 

Rhea Drysdale, Dana Lookadoo, Ann Smarty, Arienne Holland, to name a few....a must read for sure.

Mike Ellsworth's curator insight, February 6, 2013 7:38 PM

Great advice from a great braintrust!

Level343's comment, February 11, 2013 12:39 PM
Hey Mike, ain't that the truth ;)
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10 Pointers for Flawless Mobile SEO

10 Pointers for Flawless Mobile SEO | Real Tech News | Scoop.it

Even if you consider yourself an expert in SEO, there are certain differences between the behaviour of mobile users and desktop users which have a significant effect on how mobile SEO should be approached.

 

Here are some things to consider when developing an SEO-friendly mobile site.

 Read More At: http://www.absorb-digital.com/10-pointers-for-flawless-mobile-seo


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How to Optimize Your Mobile Website | Search Engine Journal

How to Optimize Your Mobile Website | Search Engine Journal | Real Tech News | Scoop.it

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.

 

 

 

If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on top of your existing site, now is the time to undertake this process using the tips below. In addition, even if you already make use of a responsive mobile design, then you’ll still want to review this information, as mobile SEO best practices are constantly changing.

 

 

 

Here’s how to build a mobile website that’s appealing to both users and the search engine spiders: http://www.searchenginejournal.com/how-to-optimize-your-mobile-website/48511/


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Why Red Bull and Patagonia Are Winning the Content Race

Why Red Bull and Patagonia Are Winning the Content Race | Real Tech News | Scoop.it
Digiday had a nice article today profiling Patagonia’s content strategy.  I found this quote from Patagonia’s Creative Director Bill Boland to be very interesting:  “Our content stays a...

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Level343's curator insight, January 31, 2013 2:26 PM

If your content strategy isn’t working, maybe it’s time to ask yourself if you’re focused on your products and services, or how those products and services relate to the ideas and themes that are most important to your customers.

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Content Audit Process. Determining Your Content Performance Ratio

Content Audit Process. Determining Your Content Performance Ratio | Real Tech News | Scoop.it
Learn how to perform a content audit with this detailed walk-through by Kevin Gibbons. Analyse your content to get insightful data so you can make decisions to drive your content strategies...

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Level343's curator insight, February 1, 2013 12:54 PM

It’s definitely worth spending the time and effort getting to know what type of content works on your site before rushing in head first with lots of new ideas. It sounds obvious, but it really is the first step to establishing yourself as an authority online, just by focusing on giving your audience what they want.

Rescooped by priyal parikh from Social Media Marketing Strategies
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How to Conduct a Social Media Competitive Analysis

How to Conduct a Social Media Competitive Analysis | Real Tech News | Scoop.it
One of the best ways to develop a social strategy is to access what your competitors are doing- Here's how to conduct a social media competitive analysis.

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Level343's curator insight, February 1, 2013 12:34 PM
What Does This All Mean?

After collecting all this data and comparing it with your own metrics, you’ll be able to comprehend where you fall, relative to competitors and your industry as a whole. So, while the point of all this is to analyze your competitors, you’re in reality analyzing your own brand.  By looking at how your target consumer engages with your competitors you’ll gain insights on how to effectively interact with them through social media. Additionally, after weighing the strengths and weaknesses of your competitors you can see opportunities within their shortcomings. You are also gaining a broader understanding of the successes of various engagement tactics and with that, you can craft a well-rounded social strategy that is sure to build awareness and a loyal following.

 

They have a downloadable worksheet here z; http://bit.ly/SocialAnalysisWorksheet

Ash's curator insight, February 2, 2013 2:16 AM

I completely agree and always recommend for my clients. Thanks for the post!

 

Michele Zanandrea's comment, February 6, 2013 4:55 AM
Great job!!
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Landing Pages For Your Brand Strategy

Landing Pages For Your Brand Strategy | Real Tech News | Scoop.it
Do your landing pages fit your brand strategy? From increasing subscriptions to increasing your social sharing, there's more to writing than content.

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Level343's curator insight, January 30, 2013 8:58 AM

Now it's time to take action yourself. Make a list of each of your site's goals. Be comprehensive. List every action you hope a visitor might take. Once you know your goals, take the time to consider how a preferred landing page might enable you to increase the conversions for each and every goal. You may decide that a landing page isn't right for all of them, but you may also realize that some conversions might be significantly boosted with the help of a dedicated landing page.

Rescooped by priyal parikh from Social Media Marketing Strategies
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What Twitter Really Looks Like

What Twitter Really Looks Like | Real Tech News | Scoop.it

The service, tracked in real time on a world map. Like many such visualizations, Tweetping's primary effect is aesthetic: Tweetping is a visual reminder of the distribution of Twitter, the flow of it, the scale of it. It tracks straight-from-the-API info like total tweets (and words, and characters) per second, as well as latest hashtags and latest @-mentions -- all of those broken down by global geographic area.


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Level343's curator insight, January 28, 2013 12:17 PM

 Check out Tweetping. It visualizes Twitter activity in real time, on a global scale. When I looked at the site earlier this morning, the left half of North America was largely dark. I returned a little later, though, and watched -- in real time -- the lights slowly turn on, burst after burst after burst, as West Coasters started their Mondays. And, more specifically, as they started tweeting about them.

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Report: 25 Percent Of Search Clicks Now From Mobile Devices

Report: 25 Percent Of Search Clicks Now From Mobile Devices | Real Tech News | Scoop.it
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns.

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Level343's curator insight, January 25, 2013 9:53 AM

Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all grew in Q4. But, consistent with findings in other reports, the share of searches generated by smartphones and tablets grew significantly in Q4.

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Best 5 Digital Tools to Increase Online Business Branding | All Infographics

Best 5 Digital Tools to Increase Online Business Branding | All Infographics | Real Tech News | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding

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Rescooped by priyal parikh from SEO and Social Media Marketing
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The Google Social Signals Map You Didn't Know Existed

The Google Social Signals Map You Didn't Know Existed | Real Tech News | Scoop.it

Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.

 

Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed


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Pierrick Fischer's curator insight, February 12, 2013 3:58 AM

A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!

 

Also look up for one word: Pubsubhubbub!

REwebCentral's curator insight, February 12, 2013 8:05 PM

Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right?

Dawn Matheson's curator insight, February 25, 2013 11:16 AM

Looks like we have a new term on the horizon!

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Combining Social Media and SEO

Combining Social Media and SEO | Real Tech News | Scoop.it

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

 

 Read more: http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/


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E-Strands Ltd's curator insight, February 11, 2013 7:32 AM

If you’re an online marketer, you may already be fully aware of the importance of SEO and social media as powerful online marketing strategies. But with all the talk going on about Social SEO, do you know how to make SEO and social media work together effectively?

2DiFore Marketing Solutions's curator insight, February 11, 2013 8:21 AM

Making sure that your brand is connected to all of your marketing intiatives is extremely important!

Philippe Trebaul's curator insight, February 20, 2013 7:49 AM
La combinaison des médias sociaux et SEO

"Si vous êtes un acheteur en ligne, vous pouvez déjà être pleinement conscient de l'importance des médias SEO et sociaux puissants stratégies de marketing en ligne. Mais avec tous les discours se passe à propos de Social SEO, savez-vous comment faire SEO et médias sociaux de travailler ensemble de manière efficace?

 

 Lire la suite:  http://www.audiencebloom.com/2013/02/combining-social-media-and-seo/"


Combining Social Media and SEO via @amisant http://sco.lt/...


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64 Google+ Content Strategies [Infographic] | Copyblogger

64 Google+ Content Strategies [Infographic] | Copyblogger | Real Tech News | Scoop.it

Excerpted from article by Copyblogger:

"Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.

 

If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.

If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals.

 

With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+..."

 

Read full article here:

http://www.copyblogger.com/google-plus-content-strategies/

 


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Pedro Barbosa's curator insight, February 7, 2013 10:23 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

CristianMazzoni's curator insight, February 8, 2013 3:24 AM

Interessante #infografica su come attuare strategie per i  propri contenuti utilizzando #Google+, che personalmente ancora non utilizzo molto ma potrebbe essere uno spunto di chiarimento e comprensione...

Sylvie Mercier's comment, February 28, 2013 4:28 AM
Thanks pretty clear
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Does Thought Leadership Need Social Media? | Jeffbullas's Blog

Does Thought Leadership Need Social Media? | Jeffbullas's Blog | Real Tech News | Scoop.it

Thought leadership is content on steroids.  It stands out from the crowd because it is different; it offers something new and the good campaigns deliver information or insights that address a client’s challenges or issues.  In some cases really brilliant thought leadership shifts paradigms of an entire industry. Thought leadership is no ordinary content but rather content that sets one brand apart from the competition and, in the process, leverages a phenomenal platform for trust and engagement. Good thought leadership content is sophisticated and intelligent and should be packaging and delivered appropriately to a defined audience.  And herein lies the key....


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Jeff Domansky's curator insight, February 5, 2013 1:54 PM

This is a very "thoughtful" look at thought leadership.

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What Not to Do With Your Online Presence in 2013

What Not to Do With Your Online Presence in 2013 | Real Tech News | Scoop.it
Content - If you need some help with your online presence (think social media, blogs, local listings, and more...) here's a list of 10 do's and 10 don'ts to keep your marketing ...

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Mobile SEO Guidelines and Recommendations

Mobile is becoming more complicated with the increasing popularity of tablets and mobile phones. As such, SEO is getting more complicated (primarily in regards to URLs). Google has tried to simplify this by getting behind responsive design and having one URL and one version of your content, but I have a hard time getting behind this as a widespread solution (more on this below).

 

Though this post contains guidelines for mobile SEO, keep in mind that there are always exceptions to the rule and sites should deviate from best practices.

 

Read More: http://geoffkenyon.com/mobile-seo-guidelines-and-recommendations/


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15 Strategies To Get More Shares For Your Content

15 Strategies To Get More Shares For Your Content | Real Tech News | Scoop.it
You can’t help but feel that little rush of jealousy when you see a just-average piece of content getting tons of shares, likes and tweets. What’s that post got that yours doesn’t? Your content is stellar, your infographics perfectly designed.

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Level343's curator insight, February 1, 2013 3:00 PM
15. Use Psychology

Sharing is more about the sharer than the content itself. People share content for many reasons: to build a connection with someone, to start a conversation, to share their humor and more. Think through each new piece of content from the point of view of your potential sharer.

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5 Tips on How Using Google+ Will Improve Your SEO - 24x7Social

5 Tips on How Using Google+ Will Improve Your SEO - 24x7Social | Real Tech News | Scoop.it
Google+ can improve your ability to get found! Here are 5 Google+ posting tips you should start today!

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Landing Pages For Your Brand Strategy

Landing Pages For Your Brand Strategy | Real Tech News | Scoop.it
Do your landing pages fit your brand strategy? From increasing subscriptions to increasing your social sharing, there's more to writing than content.

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Level343's curator insight, January 30, 2013 8:58 AM

Now it's time to take action yourself. Make a list of each of your site's goals. Be comprehensive. List every action you hope a visitor might take. Once you know your goals, take the time to consider how a preferred landing page might enable you to increase the conversions for each and every goal. You may decide that a landing page isn't right for all of them, but you may also realize that some conversions might be significantly boosted with the help of a dedicated landing page.

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Top 10 Facebook Graph Search Questions Answered

Top 10 Facebook Graph Search Questions Answered | Real Tech News | Scoop.it
Here's what content marketers, SEO consultants, social media experts and even business owners need to know about the Facebook Graph Search tool.

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Level343's curator insight, January 29, 2013 2:38 PM

To find out, we asked three experts to walk us through Facebook Graph Search and explain what it means for businesses today and in the near future.

Rescooped by priyal parikh from Mobile Marketing | News Updates
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Mobile Marketing: 50 Percent of Marketers Have No Idea

Mobile Marketing: 50 Percent of Marketers Have No Idea | Real Tech News | Scoop.it
Marketing Sherpa stats show that 50% of marketers have no idea about how customers interact with their companies via mobile. It's time to pay attention. Now.

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Level343's curator insight, January 28, 2013 12:34 PM

Knowing what your customers are doing, how they are coming to your business (and your website), and what they do when they get there is as easy as looking at your web analytics. And if you’re using Google Analytics, they’re free. That’s F.R.E.E. – so there’s absolutely no excuse for not having them. Yet I know for a fact, based on what I see and hear as a result of all the speaking engagements I do, as well as when I’m meeting with prospective clients, that a huge number of marketers, and business owners, don’t know what they’re missing because they’re not looking at their data. They don’t know because they either don’t collect data or they are collecting data and not looking at it. I might need to go lie down just thinking about this topic, it makes me so nutty.

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How to use Social Signs for your SEO Campaign | Search Engine People | Toronto

How to use Social Signs for your SEO Campaign | Search Engine People | Toronto | Real Tech News | Scoop.it
A quick an effective way to leverage social media signs for your on-line marketing campaign.

 


Via Florinel Nicolai Deciu, Heather Bennett
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Florinel Nicolai Deciu's curator insight, January 14, 2013 6:26 AM

There is no doubt in the SEO community that social media signs are going to be used heavily by Google over the next few years.