Interview with Mike King, Director of Inbound Marketing at enterprise digital marketing firm iAcquire.
"Where once SEO and Social were seen as divergent areas, today search engines have placed their stake firmly in the ground to ensure the singularity of search and social media.
Now people can instantly share things on social media and so linking is becoming a far less natural behavior for users of the web. So obviously Google must do something to harness social as a signal of what content people believe is worthwhile".
Via Antonino Militello