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#2: They share what they had for lunch.

Just kidding. The real #2 is: Successful social media people listen. Listening means they monitor, observe, and respond based on what they learn.  They engage. My colleague Kelly Clay shared on Twitter: They use that listening mode to share and promote others content.

Want to use social media to get results?  Read these 19 tips to get better engagement.

With new forms of communication, come new rules of the game. While social media is an information delivery mechanism, it is also a way of socializing as well. Those that are really good at social media will tell you being “social” is what matters most. Building relationships is a big part of what social media is about.

How are you using your websites title and meta description tags?  How do they effect search engine traffic?

Very interesting concept to help increase your traffic!!!

This is great advice...

3. Stay Calm – Don’t overlook the site traffic and rankings on hourly, daily and weekly basis. Instead take monthly analysis and then work accordingly. Make monthly targets and follow them, analyze loopholes and fix them.

What are you doing to promote your business with social media?

Ask yourself, “What audience can social media help us reach that we have been struggling with? What type of content could we produce that enhances the customer experience? What type of relevant content can we curate from other sources that our audience would find interesting? Will social media align with customer service? Or does social best align with marketing?”

It's fun to just start throwing ideas against the wall, but there's more value and ultimately more fun in "the process" - creating a calculated strategy for your Social Media approach.

Obviously the precise layout of a mobile page depends on the visitor behaviour you want to encourage and should come as a result of user testing, but these are all important points you should consider...

Wow! One fact on this Infographic says tweeting cuts time to index by half!

What is unlikely to bring back your traffic is an appeal to public opinion or the sympathetic hearts of Google’s search engineers. Google extensively tests their algorithm changes to improve search quality and they don’t roll out substantial changes like this unless their internal data shows a marked improvement. Google is a data-driven company, so anecdotal reports just don’t stand up against hard numbers.

As with any Google algo change, there are winners and losers in its search results. In part one of this series, we looked at thecurrent search visibility of some of Panda’s original losers and how they’ve fared since it rolled out.

We have been sharing for many years why social media is important to your overall marketing strategy, thank goodness we got on the band wagon early!

add your insight...

Excellent breakdown!

Valuable insights

The whole idea of introducing co-citation and co-occurrence – in case if there is any – is to create quality content, have genuine presence on the web and be active on the internet. The concept will keep improving day by day, but right now, you can take the following measures to earn more co-citation and co-occurrences for your website or blog:

This is a very good compendium of the reasons why you need to become a social media enterprise. Not many folks understand how social changes the way business is done, whether you want it to or not. A great read.

Via @ProBoh

This is a very good compendium of the reasons why you need to become a social media enterprise. Not many folks understand how social changes the way business is done, whether you want it to or not. A great read.

Via @ProBoh

The fact that big sites get hit may indicate Google is setting examples. They are becoming stronger and stronger in finding those bad links. And even though they will never be able to catch it all, like the police will never solve all the crime, the latest developments might help in putting fear into the minds of webmasters who are considering going for the ‘quick wins’.

SEO or Social Media Marketing? I use both for my clients. 

Let's hope Google+ start allowing easier ways to curate to their platform. That would certainly help. If they did I would probably drop much of what I do with facebook. Facebook is too restricting both personally and for businesses. Reaching out on facebook will cause you difficulties with their policies.

In a few years, as Google and Facebook encroach more into each others' territories; Google buys Facebook and shuts it down.

I'm currently use facebook and Google+ and it will be interesting to see what happens over the coming months. Do you have any thoughts on what might happen?

Be Unique. Be You.  Everyone out there reports the same news.  When Google updates their algorithm, you can count on an influx of posts that day.  Rather than just regurgitate the same info as everyone else, add your personal thoughts and insights.  Tell people what the news means to you and how you plan to change things as a result of it.