Real SEO
Follow
Find tag "penguin"
18.4K views | +0 today
Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
Curated by Nick
Your new post is loading...
Your new post is loading...
Scooped by Nick
Scoop.it!

Google Says Penguin To Shift To "Continuous Updates"

Google Says Penguin To Shift To "Continuous Updates" | Real SEO | Scoop.it
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
more...
No comment yet.
Scooped by Nick
Scoop.it!

Google Penguin 3.0 Update Still Rolling Out Slowly

"2.5 weeks ago, Google pushed out the Penguin 3.0 update after waiting over a year to update Penguin 2.1.That update later was confirmed and told it would roll out worldwide over the next few weeks."

more...
No comment yet.
Scooped by Nick
Scoop.it!

Google: You're Doing It Wrong

10+ months since the last update to Penguin…

Google: You're Doing It Wrong<br/><br/>10+ months since the last update to Penguin… | Real SEO | Scoop.it


10+ months since the last update to Penguin, Google's linkspam fighting algortithm.
In my experience, most sites that have been penalized by Penguin really did deserve the penalty. But should it be a death penalty?

Read on...

more...
No comment yet.
Scooped by Nick
Scoop.it!

Google Penguin to go to War with SENuke Style Comment Spam

Google Penguin to go to War with SENuke Style Comment Spam | Real SEO | Scoop.it
With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order...


http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html

Nick's insight:

I thought comment spam was already a thing of the past, but apparently not.

more...
No comment yet.
Scooped by Nick
Scoop.it!

Google Penguin, the Second (Major) Coming: How to Prepare

Google Penguin, the Second (Major) Coming: How to Prepare | Real SEO | Scoop.it
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.


http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare

more...
No comment yet.
Scooped by Nick
Scoop.it!

Free report: Changing Standards for SEO Spam

Free report:  Changing Standards for SEO Spam | Real SEO | Scoop.it

No sermon here: Do what you feel is right for your business. But do it with an eyes-open understanding of the risks..

more...
No comment yet.
Scooped by Nick
Scoop.it!

Google disavow links tool. Wearing the tin foil hat...

Google disavow links tool. Wearing the tin foil hat... | Real SEO | Scoop.it
The Disavow Links Tool is here! Bless be the Lord!
Oh... wait! Are we all aware of the dark side of this so long awaited tool released by Google?
more...
No comment yet.
Scooped by Nick
Scoop.it!

What A 9-5 Link Builder Does After Penguin

What A 9-5 Link Builder Does After Penguin | Real SEO | Scoop.it

Penguin changed the way I work as a link builder. On top of that, the company I work for on a 9-5 basis have brought on clients specifically to fix their penalty issues caused by these changes. More work?

Read the rest: http://www.searchenginepeople.com/blog/post-penguin-link-builder.html

more...
No comment yet.
Scooped by Nick
Scoop.it!

The real-world effect of Google penalties, including: Penguin, Panda, Bigfoot and manual

The real-world effect of Google penalties, including: Penguin, Panda, Bigfoot and manual | Real SEO | Scoop.it
Is Google forcing SMEs to abandon good content practices and assign resource to link removal following penalties such as Panda and Penguin?
more...
No comment yet.
Scooped by Nick
Scoop.it!

The Unbearable Torture Of Linking

The Unbearable Torture Of Linking | Real SEO | Scoop.it
It’s been a long, painful Spring and Summer for a lot of websites and link builders. I took a month away from it all for personal reasons, but I did conduct a couple linking strategy training sessions, and kept on top of things via my iPad.
more...
No comment yet.
Scooped by Nick
Scoop.it!

Small Business Harmed by Bad SEO and Lack of Due Dilligence

Small Business Harmed by Bad SEO and Lack of Due Dilligence | Real SEO | Scoop.it

The latest reality check came in the shape of a small online business in the UK, Children’s Furniture Store (CFS). Jane Copland tweeted about an online letter in which they announce that, due to Penguin update, they are forced to close their business down...

more...
No comment yet.
Scooped by Nick
Scoop.it!

Penguin, Panda, it's not that black and white..

Penguin, Panda, it's not that black and white.. | Real SEO | Scoop.it

In our perspective, whether you're blaming Penguin, Panda or another update from Google isn't really that interesting if you're not an SEO. What matters most is: you've lost traffic, how are you going to get it back?

more...
No comment yet.
Scooped by Nick
Scoop.it!

Does Google Hate SEO and Want To Punish Innocent Websites?

Does Google Hate SEO and Want To Punish Innocent Websites? | Real SEO | Scoop.it

The sky is falling! Google wants to force everyone to buy PPC ads! SEO is Dead! Penguin and Panda Killing Small Business!
Stop link building and SEO!

I wish I had a HTML tag to indicate sarcasm...

more...
No comment yet.
Scooped by Nick
Scoop.it!

The End Of The Penguin & Panda Era Shakeups And Recoveries?

The End Of The Penguin & Panda Era Shakeups And Recoveries? | Real SEO | Scoop.it
These sites never did “deserve” those results. They were artificially placed there because of their shady practices.

Therefore, when sites talk about recovering, they should never anticipate getting back to that artificial point. For them, their current post-Penguin-update position is their rightful place in the SERPs.

And then, of course, there is all the speculation on what happens when a site is hit with Penguin. Do they lose the value of all their bad links and then an additional penalty? Or do they just drop to their rightful place in the SERPs?
more...
No comment yet.
Scooped by Nick
Scoop.it!

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes

The Penguin 3.0 Rollout Will Bring Tears to Your Eyes | Real SEO | Scoop.it
A look at what to expect from the Google Penguin 3.0 rollout and how it's likely to affect search marketing best practices.
more...
No comment yet.
Scooped by Nick
Scoop.it!

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession | Real SEO | Scoop.it

Panda & Penguin Updates Are Not About Revenue Gains For Google


Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.


http://searchengineland.com/googles-cutts-on-seo-industry-misconceptions-updates-revenue-goals-link-building-obsession-161880

more...
No comment yet.
Scooped by Nick
Scoop.it!

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too) | Real SEO | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
more...
No comment yet.
Scooped by Nick
Scoop.it!

5 Step Plan: How to Kill Pandas and Penguins but NOT People

5 Step Plan: How to Kill Pandas and Penguins but NOT People | Real SEO | Scoop.it

“Today I will devise the 5 step plan to deal with a Panda and Penguin penalty. BTW: the plan itself is simple the things you have to do are not...”


http://seo2.0.onreact.com/how-to-kill-pandas-and-penguins-but-not-people

more...
No comment yet.
Scooped by Nick
Scoop.it!

10 Common Link Building Problems

10 Common Link Building Problems | Real SEO | Scoop.it

For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin...


http://searchenginewatch.com/article/2242706/10-Common-Link-Building-Problems

more...
No comment yet.
Scooped by Nick
Scoop.it!

Google Disavow Links Tool Now Available to Sites Hit By Penguin

Google Disavow Links Tool Now Available to Sites Hit By Penguin | Real SEO | Scoop.it

If you have been slapped by the fickle flipper of fate, aka 'The Google Penguin Algorithm Update', you have probably been waiting for this SEO news: Site owners are now able to submit a complete list of spammy, or otherwise unwanted URLs which have caused a Penguin problem...

 

https://plus.google.com/113010193794892926956/rel=author

more...
No comment yet.
Scooped by Nick
Scoop.it!

Are Exact-Match Domains (EMDs) in Decline?

Even in 2012, Exact-Match Domains (EMDs) seem to carry a lot of influence, and people are eager to snap them up. I explore the data to see if this influence is really as strong as it once was (or as people believe it is)...

more...
Nick's comment, October 11, 2012 8:38 PM
While it is a little surprising that EMDs still work as well as they do, the important takeaway seems to be that site owners need to seriously consider how it looks. Like you said: "If I see six-keywords-strung-together-with-dashes.net and it leads to a slapped together, $75 template site, I see a site I’d never do business with."

It becomes a matter of which is more important - being the top result, or being the top result that looks like a serious, professional site with which you would want to do business.
This applies to titles as well. The example I like to use for prospective SEO clients is to do a search for "(your city name) SEO" (or whatever keyword). When you see 9 sites that all have titles starting with "CityName Keyword", and one that has the company name up front - which one looks more legit? This of course assumes the rest of your SEO is good enough to get you positioned "above the fold" without a keyword stuffed domain and/or title.
Before search engines became the main way people find businesses, people would sometimes name their business "AAA (Business Name)" or "A1 (Business Name)" so they would appear at the top of alphabetical yellow pages listings. While I am sure that worked to some degree, it still looked a little shady to anybody who stopped to think. Domains and titles are no different.
Scooped by Nick
Scoop.it!

The Google Rank-Modifying Spammers Patent

The Google Rank-Modifying Spammers Patent | Real SEO | Scoop.it
A Google patent granted this week explores how the transition from an old rank for a page to a new rank based upon modifications to that page and links pointing to it might be purposefully delayed or even result in decreases to rankings initially...
more...
Nick's comment, August 19, 2012 10:09 PM
This is amazing stuff. Gives some insight into the future of Google's Penguin or other anti-spam efforts.
Scooped by Nick
Scoop.it!

Uncovering Negative SEO: Is Your SEO a Spammer or Just an Idiot?

Uncovering Negative SEO: Is Your SEO a Spammer or Just an Idiot? | Real SEO | Scoop.it

On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible....

more...
No comment yet.
Scooped by Nick
Scoop.it!

Have a Safe and Sane SEO Summer

Have a Safe and Sane SEO Summer | Real SEO | Scoop.it
With the ever changing nature of SEO guidelines, our firm offers tips for business owners to help keep their sanity through hectic seasonal business changes.
more...
No comment yet.
Scooped by Nick
Scoop.it!

Knowledge Graph Reduces Google’s Dependence On Keywords

Knowledge Graph Reduces Google’s Dependence On Keywords | Real SEO | Scoop.it

I have been telling my SEO clients to stop obsessing, or even forget about keywords completely for a while now. The idea being that webmasters should focus more on the subject or topic and not just trophy keywords. People thought I was insane. Then that penguin came along and made me seem slightly less insane. Thanks, Google!

http://kercommunications.com Ker Communications - definitely not your typical SEO company.

more...
No comment yet.