Higher Visibility in Search Engines - a Goal or a Tool? | Real SEO | Scoop.it
Top ranking through SEO, and having a good social media presence are not goals. They are tools with which you can achieve your goals…

The road to the top of the search engine results can be long and some webmasters seem to forget why they wanted to get there in the first place. It becomes all about “winning”.

What will you do when you get there?

from Ker Communications