SEO Roles of Engagement: Stimulate, Don't Alienate! | Real SEO | Scoop.it
In the stimulus phase of a purchase funnel, brands have the opportunity to engage with users, creating awareness through visibility created from SEO outreach, content promotion, and associations with third-party sites.


http://searchenginewatch.com/article/2241075/SEO-Roles-of-Engagement-Stimulate-Dont-Alienate