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Will backlinks lose their importance in ranking?

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and enguin show a shift in importance towards content. Will backlinks lose their importance?

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Build Tribes, Not Backlinks

Build Tribes, Not Backlinks | Real SEO | Scoop.it

"It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in the ranking pages. Linkbait, infographics, etc. all did that.

And that was great.

But now, things have changed. To get links these days, it’s better to forget about link building..."

Read about Tribe Building here

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Backlinks Aren't Dead - The Way You're Building Them Is

The death of the backlink has been greatly exaggerated. It often feels like SEOs from all over the world are running around with tinfoil hats while proclaiming that their backlinking efforts not only aren't working, but they're getting themselves, and their clients penalized
Nick's insight:

It's not what you do but how you do it

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Is It Safe To Love No-Follow Links?

Is It Safe To Love No-Follow Links? | Real SEO | Scoop.it

"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."

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Ezine Articles & Press Releases Given As Bad Backlink Examples in WMT

Ezine Articles & Press Releases Given As Bad Backlink Examples in WMT | Real SEO | Scoop.it
Ezine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases.
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How To Get More Links to Your Website: Be Cool

How To Get More Links to Your Website: Be Cool | Real SEO | Scoop.it
If you are looking for systems, free tools, plugins or software to get more back links to your website then you are missing the first place you should look…...
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