Real SEO
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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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2 hard to notice SEO issues and one for the pros

2 hard to notice SEO issues and one for the pros | Real SEO | Scoop.it
302 redirect where you'd expect a 301. 404 that's not really a 404. Google only redirect loop! Read to find out how to spot these SEO issues!
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In SEO, It's Not What You Do, It's How You Do It

In SEO, It's Not What You Do, It's How You Do It | Real SEO | Scoop.it
Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success.
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Sylvie Bédard's curator insight, July 16, 2013 8:48 AM

En voilà un qui dit les vraies choses... SEO dream is over! SEO sweat is the reality show!

Bogdan S's comment, July 18, 2013 5:01 AM
I can not agree more to this statement. This days is all about "How you do it". Seo is not dead, we just have to adapt.
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Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts | Real SEO | Scoop.it

"The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that’s backwards. They try to get the links first and then they want to be grandfathered in or think they will be a successful website as a result."



http://www.stonetemple.com/link-building-is-not-illegal-or-bad/

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Infographic: 2013 SEO Ranking Factors, From SearchMetrics

Infographic: 2013 SEO Ranking Factors, From SearchMetrics | Real SEO | Scoop.it
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google.


Check it out here: http://www.searchmetrics.com/en/services/ranking-factors-2013/

Nick's insight:

Be sure to go to http://www.searchmetrics.com/en/services/ranking-factors-2013/ and dowload the whitepaper!  The infographic does not tell the full story.

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An Early Look at Google's June 25 Algorithm Update

An Early Look at Google's June 25 Algorithm Update | Real SEO | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
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Penguin 2.0 and how it's Killing Local Businesses

Penguin 2.0 and how it's Killing Local Businesses | Real SEO | Scoop.it
We'll take a look at how Google Penguin is slowly "killing" small business by offering quality links rather then quality local citations.


"Build a web marketing strategy that’s defensible, scalable, white hat, and truly innovative. Is that an incredibly hard task? Yes. But nothing worth having has ever been easy..."


http://godofseo.co/industry-news/penguin-2-hurting-local-business/

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Peg Corwin's curator insight, June 27, 2013 8:43 PM

The bottom line is that it is harder for local businesses to create quality content or hire guest bloggers to create it.  As a result, big brands are ranking first now for many keywords.

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Search Remains First, Social Second For How People Find Websites

Search Remains First, Social Second For How People Find Websites | Real SEO | Scoop.it
Each year, Forrester Research publishes a report detailing how consumers find websites.
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Is Google sacrificing quality in return for greater diversity?

Is Google sacrificing quality in return for greater diversity? | Real SEO | Scoop.it
Is Google sacrificing quality in return for greater diversity?Econsultancy (blog)'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Real SEO | Scoop.it
Google Makes Non-Desktop SEO an Absolute Necessity Search Engine Watch I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but i to me that as...
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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | Real SEO | Scoop.it
Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you...
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Fresh, Regularly Updated Content = Blogging Every Day or More Often?

Fresh, Regularly Updated Content = Blogging Every Day or More Often? | Real SEO | Scoop.it

Where did all these people get the crazy idea that blogging like crazy, without rergard for quality or even the existence of an audience, would help a website rank higher in Google searches?!


How often should you blog? Every day? Where content marketers go wrong with blogging & SEO is thinking quantity or frequency is more important than quality…


http://kercommunications.com/seo/fresh-regularly-updated-content-blogging/

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Google Now: Taking the Search Out of Search

Google Now: Taking the Search Out of Search | Real SEO | Scoop.it
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
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SEO is dead, if you ignore all that growth

SEO is dead, if you ignore all that growth | Real SEO | Scoop.it

"SEO is dead, if you ignore all that growth"

Martin Macdonald wrote this excellent response to the latest in an infinitely long line of “SEO is dead” posts, this one from the Guardian newspaper...

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Repeat After Me: There Is NO Google Zebra Update

Repeat After Me: There Is NO Google Zebra Update | Real SEO | Scoop.it
Surely you've seen the hype online about a supposed Google Zebra Update. This post tracks the history of the hype to show why this is nothing but a rumor.


http://returnonnow.com/2013/07/repeat-after-me-there-is-no-google-zebra-update/

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Bogdan Dimitrov's comment, July 30, 2013 8:14 AM
:D
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Why You May Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Why You May Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content | Real SEO | Scoop.it
Focusing on links, targeting, and great content can vastly improve your search rankings, so why do we sometimes see Google favoring pages that lack those qualities? In today's Whiteboard Friday, Rand walks through several possible explanations.
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Why Does SEO Take So Long?

Why Does SEO Take So Long? | Real SEO | Scoop.it

Why does SEO take so long? It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction.


See also: http://kercommunications.com/seo/how-long-will-seo-take/

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Hélène Guerriat's curator insight, July 3, 2013 3:53 AM

To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actually is.

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It's Frickin Hard to Build Links if Your Site Sucks

It's Frickin Hard to Build Links if Your Site Sucks | Real SEO | Scoop.it
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated.
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Stop Google Analytics Tracking Your Own Visits

Stop Google Analytics Tracking Your Own Visits | Real SEO | Scoop.it

Does it seem like you get more traffic on those days when you are looking over your own website? Stop tracking yourself!


"To make use of accurate statistical data you really should stop Google Analytics from tracking your own visits. Here's a step-by-step guide how to do so."


http://www.laboratoryblog.net/stop-google-analytics-tracking-your-own-visits/

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Creating Great Content Is Not Enough - Promote Like A Rock Star

Creating Great Content Is Not Enough - Promote Like A Rock Star | Real SEO | Scoop.it

"All the great content in the world isn’t going to help a website in organic search results – if you don’t let people know about it..."


Content with no exposure really doesn’t help, but that doesn’t mean you have to break Google’s rules about artificial link building in order to succeed...


http://kercommunications.com/seo/great-content-not-enough/

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Inbound, Outbound, Outhouse

Inbound, Outbound, Outhouse | Real SEO | Scoop.it

Jon Henshaw put the hammer down on inbound marketing highlighting how the purveyors of "the message" often do the opposite of what they preach. So much of the marketing I see around that phrase is either of the "clueless newb" variety, or paid push marketing of some stripe.

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Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 - Search Engine Land

Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 - Search Engine Land | Real SEO | Scoop.it
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 Search Engine Land google-matt-cutts-links-1364992271 ”We've detected that some of the links pointing to your site are using techniques outside Google's Webmaster Guidelines….”
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Google Patents on Author Signature Values and Authority Scores

Google Patents on Author Signature Values and Authority Scores | Real SEO | Scoop.it
How might topical authority of web pages and authors influence the rankings of those pages and influence an authority score for authors?


http://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/

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Why Can't We Killl Bad SEO? | Search News Central

Why Can't We Killl Bad SEO? | Search News Central | Real SEO | Scoop.it
If more of us would steer clear of these behaviors, I think it would go a long way toward eliminating some of the misinformation, damaged websites and tarnished reputation of the SEO profession.
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Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

Good: Funny 404 Error Pages.  Great: Profitable 404 Error Pages. | Real SEO | Scoop.it
It's time to treat your 404 page like other conversion- and goal-focused pages on your website. Learn to make a profitable 404 page from this case study.
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