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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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Why Does SEO Take So Long?

Why Does SEO Take So Long? | Real SEO | Scoop.it

Why does SEO take so long? It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction.


See also: http://kercommunications.com/seo/how-long-will-seo-take/

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Hélène Guerriat's curator insight, July 3, 2013 3:53 AM

To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actually is.

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It's Frickin Hard to Build Links if Your Site Sucks

It's Frickin Hard to Build Links if Your Site Sucks | Real SEO | Scoop.it
If you're going to work hard to increase your site's visibility, make sure it's worth sharing. It doesn't make any sense to dump time, energy, money, and general resources into it if the site's underdeveloped, lacks content, or is simply outdated.
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Stop Google Analytics Tracking Your Own Visits

Stop Google Analytics Tracking Your Own Visits | Real SEO | Scoop.it

Does it seem like you get more traffic on those days when you are looking over your own website? Stop tracking yourself!


"To make use of accurate statistical data you really should stop Google Analytics from tracking your own visits. Here's a step-by-step guide how to do so."


http://www.laboratoryblog.net/stop-google-analytics-tracking-your-own-visits/

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Creating Great Content Is Not Enough - Promote Like A Rock Star

Creating Great Content Is Not Enough - Promote Like A Rock Star | Real SEO | Scoop.it

"All the great content in the world isn’t going to help a website in organic search results – if you don’t let people know about it..."


Content with no exposure really doesn’t help, but that doesn’t mean you have to break Google’s rules about artificial link building in order to succeed...


http://kercommunications.com/seo/great-content-not-enough/

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Inbound, Outbound, Outhouse

Inbound, Outbound, Outhouse | Real SEO | Scoop.it

Jon Henshaw put the hammer down on inbound marketing highlighting how the purveyors of "the message" often do the opposite of what they preach. So much of the marketing I see around that phrase is either of the "clueless newb" variety, or paid push marketing of some stripe.

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Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 - Search Engine Land

Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 - Search Engine Land | Real SEO | Scoop.it
Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 Search Engine Land google-matt-cutts-links-1364992271 ”We've detected that some of the links pointing to your site are using techniques outside Google's Webmaster Guidelines….”
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Google Patents on Author Signature Values and Authority Scores

Google Patents on Author Signature Values and Authority Scores | Real SEO | Scoop.it
How might topical authority of web pages and authors influence the rankings of those pages and influence an authority score for authors?


http://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/

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Why Can't We Killl Bad SEO? | Search News Central

Why Can't We Killl Bad SEO? | Search News Central | Real SEO | Scoop.it
If more of us would steer clear of these behaviors, I think it would go a long way toward eliminating some of the misinformation, damaged websites and tarnished reputation of the SEO profession.
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Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.

Good: Funny 404 Error Pages.  Great: Profitable 404 Error Pages. | Real SEO | Scoop.it
It's time to treat your 404 page like other conversion- and goal-focused pages on your website. Learn to make a profitable 404 page from this case study.
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Building a Marketing Flywheel

By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel.
Nick's insight:
How to build links: "Hit Publish"
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Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession

Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession | Real SEO | Scoop.it

Panda & Penguin Updates Are Not About Revenue Gains For Google


Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video.


http://searchengineland.com/googles-cutts-on-seo-industry-misconceptions-updates-revenue-goals-link-building-obsession-161880

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The Matt Cutts Debunking Flowchart - Infographic

The Matt Cutts Debunking Flowchart - Infographic | Real SEO | Scoop.it

Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking smack about Google, Matt will often turn up with a polite clarification. When and why does he react? This is Search Engine Land’s guide, based on years of observations..


http://searchengineland.com/the-matt-cutts-debunking-flowchart-79152

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So Long SEOmoz... Hello Moz!

So Long SEOmoz... Hello Moz! | Real SEO | Scoop.it
For the last two years, the 100+ Mozzers have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process is complete.
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Infographic: 2013 SEO Ranking Factors, From SearchMetrics

Infographic: 2013 SEO Ranking Factors, From SearchMetrics | Real SEO | Scoop.it
The folks at SearchMetrics have released their SEO ranking factors for 2013. This is their ranking correlation study they worked on for the past 3-months, right after the second-generation Penguin update was pushed out by Google.


Check it out here: http://www.searchmetrics.com/en/services/ranking-factors-2013/

Nick's insight:

Be sure to go to http://www.searchmetrics.com/en/services/ranking-factors-2013/ and dowload the whitepaper!  The infographic does not tell the full story.

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An Early Look at Google's June 25 Algorithm Update

An Early Look at Google's June 25 Algorithm Update | Real SEO | Scoop.it
On the morning of June 26th, MozCast registered a record high temperature of 113 degrees. This is an initial investigation into the possible algorithm update, and a potential partial-match domain (PMD) connection.
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Penguin 2.0 and how it's Killing Local Businesses

Penguin 2.0 and how it's Killing Local Businesses | Real SEO | Scoop.it
We'll take a look at how Google Penguin is slowly "killing" small business by offering quality links rather then quality local citations.


"Build a web marketing strategy that’s defensible, scalable, white hat, and truly innovative. Is that an incredibly hard task? Yes. But nothing worth having has ever been easy..."


http://godofseo.co/industry-news/penguin-2-hurting-local-business/

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Peg Corwin's curator insight, June 27, 2013 8:43 PM

The bottom line is that it is harder for local businesses to create quality content or hire guest bloggers to create it.  As a result, big brands are ranking first now for many keywords.

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Search Remains First, Social Second For How People Find Websites

Search Remains First, Social Second For How People Find Websites | Real SEO | Scoop.it
Each year, Forrester Research publishes a report detailing how consumers find websites.
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Is Google sacrificing quality in return for greater diversity?

Is Google sacrificing quality in return for greater diversity? | Real SEO | Scoop.it
Is Google sacrificing quality in return for greater diversity?Econsultancy (blog)'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
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Google Makes Non-Desktop SEO an Absolute Necessity

Google Makes Non-Desktop SEO an Absolute Necessity | Real SEO | Scoop.it
Google Makes Non-Desktop SEO an Absolute Necessity Search Engine Watch I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but i to me that as...
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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | Real SEO | Scoop.it
Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you...
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Fresh, Regularly Updated Content = Blogging Every Day or More Often?

Fresh, Regularly Updated Content = Blogging Every Day or More Often? | Real SEO | Scoop.it

Where did all these people get the crazy idea that blogging like crazy, without rergard for quality or even the existence of an audience, would help a website rank higher in Google searches?!


How often should you blog? Every day? Where content marketers go wrong with blogging & SEO is thinking quantity or frequency is more important than quality…


http://kercommunications.com/seo/fresh-regularly-updated-content-blogging/

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Google Now: Taking the Search Out of Search

Google Now: Taking the Search Out of Search | Real SEO | Scoop.it
In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
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How to Build Links to Your Blog - A Case Study

How to Build Links to Your Blog - A Case Study | Real SEO | Scoop.it
After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website.
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Are Your Top Keyword Choices Ruining Your SEO?

Are Your Top Keyword Choices Ruining Your SEO? | Real SEO | Scoop.it

Just because your priority keywords are the most search volume that doesn’t make them the best for your bottom line.


"If you invest too heavily in your priority keywords you might be missing valuable SEO opportunities from the long tail."


http://www.searchengineoptimizationjournal.com/priority-keyword-choices/



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3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI

3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI | Real SEO | Scoop.it
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk.
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