Real SEO
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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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(Provided): 10 Ways to Prove SEO Value in Google Analytics

(Provided): 10 Ways to Prove SEO Value in Google Analytics | Real SEO | Scoop.it
We and our clients have relied on keyword reports for so long that we're now using (not provided) as a crutch. This post offers 10 ways you can use Google Analytics to prove your SEO value now that those keywords are gone.
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What Does the New Klout Mean for SEOs - SERPs Blog

What Does the New Klout Mean for SEOs - SERPs Blog | Real SEO | Scoop.it

Find out what the recent changes to Klout mean for SEO


SEO professionals these days have to take a more holistic approach to their job more than ever before, thanks to the demonization of many aspects of their profession...

https://blog.serps.com/what-does-the-new-klout-mean-for-seos/

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Why every digital marketing agency should try running their own sex shop

Why every digital marketing agency should try running their own sex shop | Real SEO | Scoop.it
An Irish digital marketing agency decided to improve its service by becoming its own customer. CEO Alan Coleman explains
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Mass SEO Fail: Did Everyone Forget About On Page Optimization?

Mass SEO Fail: Did Everyone Forget About On Page Optimization? | Real SEO | Scoop.it

Have you done all you can do to make the most of SEO?
Probably not. Many go into link building and content marketing without optimizing the site itself.

If you read any of the online marketing blogs or forums where SEO is discussed, you might get the impression that search marketing is comprised of only two components: Content and Links…


From Ker Communications  +

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The Art of Link Earning

The Art of Link Earning | Real SEO | Scoop.it

Link-based SEO techniques are gradually giving way to other practices as our industry goes through a content marketing phase. While everyone’s on board with it, few consider how content truly fits into their digital strategy and why they are doing it. For many, content is simply a link generation tactic, which has replaced link exchange, paid directories, link networks and will eventually be replaced itself.

Read the rest:
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5 Times Google Penalized Itself For Breaking Its Own SEO Rules

5 Times Google Penalized Itself For Breaking Its Own SEO Rules | Real SEO | Scoop.it

"Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had  to punish itself with penalties over and over again."


http://searchengineland.com/google-penalized-breaking-seo-rules-184098

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Get Google Penalty Diagnosis and Recovery Help

Get Google Penalty Diagnosis and Recovery Help | Real SEO | Scoop.it

“I swear I didn't mean to violate Google's Quality Guidelines... well, except that one time."

Google penalize your website due to "bad" SEO?

Did Penguin slap you down and now you need to remove all those spam links?


Who knows more about how to get out of a Google penalty
Some guy who has been penalized and says Google changed the rules, or someone who knows better, has never been penalized - ever, and has helped many recover…


http://kercommunications.com/seo-services/google-penalty-diagnosis-and-recovery/

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Filthy Linking Rich: How to Passively Attract Valuable Links

Filthy Linking Rich: How to Passively Attract Valuable Links | Real SEO | Scoop.it

The best ideas for "building links" seldom arrive whilst you are sat there thinking of ways you can build links. I don't mean to start off on the wrong foot here and provide you with one of those posts that proclaims "just hit publish" and links will rain down from the sky if your content is "great" enough.

http://moz.com/blog/filthy-linking-rich-how-to-passively-attract-valuable-links

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Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse

Keyword Research After The Keyword Tool, (Not Provided) & Hummingbird Apocalypse | Real SEO | Scoop.it
It wasn’t all that long ago that our world came crashing down around us. In a very short span of time, Google took keyword research and ripped out its heart and shoved it down its throat. Then, it put all our keywords through a meat grinder.
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SEO Mistakes You May Not Know You're Making

SEO Mistakes You May Not Know You're Making | Real SEO | Scoop.it
If you're working on a startup, or even if you've gotten past the "start" phase, you should be spending some time working on promoting your business online.
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Dear SEOs: Quit Complaining, Start Marketing

Dear SEOs: Quit Complaining, Start Marketing | Real SEO | Scoop.it
The news about RapGenius receiving a manual penalty from Google for manipulative link building and the reaction from the SEO community inspired this post.
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Can I Still Build Links Manually?

Can I Still Build Links Manually? | Real SEO | Scoop.it
Manual link building is still quite common it seems. Does it make sense after Penguin? Does it work at all?
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Domain Name Importance in Ranking

Domain Name Importance in Ranking | Real SEO | Scoop.it

"The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically..."

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SEO Scams: The Story Has Changed But The Result Is The Same

SEO Scams: The Story Has Changed But The Result Is The Same | Real SEO | Scoop.it

Sad but true:
It has been a while since I started working with a new client who has not previously worked with a so-called SEO company that created more problems…


http://t.co/CHVO8Nx4VF

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Keeping it Real: I Can’t Read The Same SEO Content Over and Over Again

Keeping it Real: I Can’t Read The Same SEO Content Over and Over Again | Real SEO | Scoop.it

The SEO Echo Chamber Is Overflowing


"I’m beginning to see a pattern. The same SEO content done over and over again. It’s being force fed into my face, and it’s missing my mouth, because its already cheek-to-cheek full of the same shit."


To me, it seems like there are fewer than a dozen people in SEO who actually do some thinking. The rest just parrot what they have read and it becomes accepted as gospel. Sometimes it is good info, but more often than not, pure BS. 


http://blogsession.co.uk/2014/03/seo-industry-content/

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3 Years Ago Today, SEO Changed Forever With Google's Panda Algorithm

3 Years Ago Today, SEO Changed Forever With Google's Panda Algorithm | Real SEO | Scoop.it

Today is a day no SEO and many webmasters will never forget, it is the day Google launched their Panda algorithm. On February 24, 2011, three years ago today, Google changed the SEO space forever...

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SEO Today: We're All Gangstas Now

SEO Today: We're All Gangstas Now | Real SEO | Scoop.it

Keyword to your mother…


Have we been black hats all along? Marriane Sweeny writes that we're all SEO gangstas now.

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Is It Safe To Love No-Follow Links?

Is It Safe To Love No-Follow Links? | Real SEO | Scoop.it

"We need to focus more on pleasing our readers and less on pleasing the search engines. Search engines might not crawl the no-follow links, but the referral traffic into your website via these links will be considered valuable. So, stop worrying and love your no-follow links. If it’s linking to a relevant information, don’t hesitate for a single moment."

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Halifax Bank Google SEO Penalty - Deep Dive

Halifax Bank Google SEO Penalty - Deep Dive | Real SEO | Scoop.it
Halifax Bank is the most recent popular brand dropping with a harsh Google Penalty showing that big brands are not immune for Spam penalties anymore.
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Free Beer at the Daycare! ("More Traffic" is Not a Goal)

Free Beer at the Daycare! ("More Traffic" is Not a Goal) | Real SEO | Scoop.it
 You don’t want more traffic. You might think you do, but you don’t. SEO firms will promise it to you. Marketing agencies will show you gorgeous looking case studies: “We increased traffic by 1,115%!” You will read blog post after blog post after blog post promising that if you just do X, Y and Z […]
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Understanding Google Average Rankings

Understanding Google Average Rankings | Real SEO | Scoop.it

Finding out "where" you rank is not as easy as you may think. It is also not as important as you probably believe…


http://www.anchorwave.com/understanding-google-average-rankings/

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SEO: Past Performance is No Guarantee of Future Results

SEO: Past Performance is No Guarantee of Future Results | Real SEO | Scoop.it
SEO (search engine optimization) has been around for a very long time. During that time, SEOs have found creative ways to move the needle, abused them...
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Google: Guest Blogging For Links is Done. Is all link building dying?

Google: Guest Blogging For Links is Done. Is all link building dying? | Real SEO | Scoop.it

Guest blogging and traditional link building methods are dead…
or are they?

A look at things SEOs ruined, Google killed, and those that may just from the dead in the absence of spam.


When it comes to link building, whether that is guest blogging or some other way, think about what you are doing and why you are doing it...


Read the full article here 

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Why Guest Posting and Blogging is a Slippery Slope

Why Guest Posting and Blogging is a Slippery Slope | Real SEO | Scoop.it

Google's Webspam Team has been telegraphing for nearly a year that they are coming after sites that are using guest posting tactics at scale. You've heard comments from Google's Head of Webspam, that's Matt Cutts. You've seen comments on the Google Webmaster blog. You've heard them talk about it at conferences. If you're not getting the message, they are sending it directly to all of the folks in the SEO world that guest posting and guest blogging are targets for webspam in the future...


Read on: http://moz.com/blog/guest-posting-blogging-slippery-slope-whiteboard-friday

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10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them)

10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them) | Real SEO | Scoop.it

To help you start off 2014 on the right foot by planning and establishing your SEO processes for success, I would like to share what I believe are some of the top ingredients for SEO failure, or at least, ingredients that keep you from achieving the SEO success you could..."


- See more at: http://blog.woorank.com/2014/01/seo-process-success/

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