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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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Google: Guest Blogging For Links is Done. Is all link building dying?

Google: Guest Blogging For Links is Done. Is all link building dying? | Real SEO | Scoop.it

Guest blogging and traditional link building methods are dead…
or are they?

A look at things SEOs ruined, Google killed, and those that may just from the dead in the absence of spam.


When it comes to link building, whether that is guest blogging or some other way, think about what you are doing and why you are doing it...


Read the full article here 

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Why Guest Posting and Blogging is a Slippery Slope

Why Guest Posting and Blogging is a Slippery Slope | Real SEO | Scoop.it

Google's Webspam Team has been telegraphing for nearly a year that they are coming after sites that are using guest posting tactics at scale. You've heard comments from Google's Head of Webspam, that's Matt Cutts. You've seen comments on the Google Webmaster blog. You've heard them talk about it at conferences. If you're not getting the message, they are sending it directly to all of the folks in the SEO world that guest posting and guest blogging are targets for webspam in the future...


Read on: http://moz.com/blog/guest-posting-blogging-slippery-slope-whiteboard-friday

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10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them)

10 Ways to Fail in Your SEO Process in 2014 (and How to Avoid Them) | Real SEO | Scoop.it

To help you start off 2014 on the right foot by planning and establishing your SEO processes for success, I would like to share what I believe are some of the top ingredients for SEO failure, or at least, ingredients that keep you from achieving the SEO success you could..."


- See more at: http://blog.woorank.com/2014/01/seo-process-success/

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Great Content Is Not Enough: Promote It Like You Want To Be A Rock Star

Great Content Is Not Enough: Promote It Like You Want To Be A Rock Star | Real SEO | Scoop.it

Are you forgetting the "marketing" part of "content marketing"?


There has been much talk of the death of SEO and link building, due to Google's efforts to devalue spammy links that exist only to manipulate rankings. "Create Great Content" is the new, often repeated advice. 

Many old-school SEO link builders are calling BS on this and insisting that it just does not work. 

“I know tons of people who write excellent content but they are not well known, so that great content doesn’t do anything for them.”

“Build it and they will come is BS. Am I supposed to just pray for links?”

Why would anyone think that?


It is true: All the great content in the world isn’t going to help
– if you don’t let people know about it...


Read it here

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Optimizing for Topics, Not Keywords

Optimizing for Topics, Not Keywords | Real SEO | Scoop.it

SEO prediction for 2014:

Everyone will be talking about optimizing content around broader topics or themes, rather than simple keywords.


Now the problem is that all the half-baked link spamming keyword stuffers and fake SEOs will parrot the buzzwords without even having a clue what it all means. The same thing happened last year when those same people all claimed to be doing content marketing... or inbound marketing...

Read the rest…  +

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100+ Blogs Which Prove Link Building Is Alive and Kicking!

100+ Blogs Which Prove Link Building Is Alive and Kicking! | Real SEO | Scoop.it
Penguin this, tanked that... Wayne Barker's round-up of 100+ blog posts from 2013 proves that link building is still alive and kicking as we enter 2014!

http://www.boom-online.co.uk/link-building-not-dead

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Build Tribes, Not Backlinks

Build Tribes, Not Backlinks | Real SEO | Scoop.it

"It used to be, one massive link from a website which Google deems as an authority was all you needed to kill it in the ranking pages. Linkbait, infographics, etc. all did that.

And that was great.

But now, things have changed. To get links these days, it’s better to forget about link building..."

Read about Tribe Building here

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5 "Fundamentals" Of SEO That Were Destroyed In 2013

5 "Fundamentals" Of SEO That Were Destroyed In 2013 | Real SEO | Scoop.it
The basics of SEO haven’t changed much in the last 15 years. If you followed the mantra of creating good content and obtaining quality links, they still haven’t changed… or have they?
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RICH CONTENT - Google Expands In-Depth Articles

RICH CONTENT - Google Expands In-Depth Articles | Real SEO | Scoop.it
Google had updated the in-depth articles feature they launched back in August 2013. The new additions, as they announced on Google+, adds more ways to see more in-depth articles within the search results.

Via Peg Corwin
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Peg Corwin's curator insight, December 7, 2013 6:07 PM

"Google added a link under the main block of in-depth articles to “More in-depth articles.” Clicking on that link will show an additional 10 articles. Google also added the ability explore related topics by adding an explore section next to an article, with a new keyword search that would show more in-depth articles on the related topic."


This means substantive posts will get more attention.


If you like this scoop, please consider a thumbs up or share.

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The Future of Search - an Ex-Google Perspective

The Future of Search - an Ex-Google Perspective | Real SEO | Scoop.it
I recently caught up with two ex-Googlers, Fili Wiese and Kaspar Szymanski, at the OmCap conference in Berlin, Germany, and used this opportunity to ask them their opinions on the future of search....


Golden nuggets of truth like: "A lot of people tend to waste resources on gaining PageRank passing links, while their sites are barely crawlable. Off-page is hugely overestimated while on-page can be the real killer factor if properly optimised."

See more at: http://www.searchlaboratory.com/blog/2013/12/the-future-of-search-an-ex-google-perspective/

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Ancient SEO Practices Letting Your Site Down

Ancient SEO Practices Letting Your Site Down | Real SEO | Scoop.it
Despite the number of hugely popular search industry blogs available to read, such as Search Engine Land, Search Engine Watch, and aggregator sites like Alltop.com, there are still many SEO services providers and business owners living by old SEO...
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99 Tips That Will Challenge Your Digital Marketing & SEO Beliefs

99 Tips That Will Challenge Your Digital Marketing & SEO Beliefs | Real SEO | Scoop.it
I love using short, one-line zinger phrases to communicate key points about any given topic, and SEO is no exception. I have accumulated tons of these and decided to compile them into a single post!
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Links are Dead! New Yandex algorithm in 2014

Links are Dead!  New Yandex algorithm in 2014 | Real SEO | Scoop.it

Could this be the beginning of the end if link spam?

"Yandex will launch a complete new algorithm in the first months of 2014: they will remove links as a ranking factor!

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Dear SEOs: Quit Complaining, Start Marketing

Dear SEOs: Quit Complaining, Start Marketing | Real SEO | Scoop.it
The news about RapGenius receiving a manual penalty from Google for manipulative link building and the reaction from the SEO community inspired this post.
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Can I Still Build Links Manually?

Can I Still Build Links Manually? | Real SEO | Scoop.it
Manual link building is still quite common it seems. Does it make sense after Penguin? Does it work at all?
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Domain Name Importance in Ranking

Domain Name Importance in Ranking | Real SEO | Scoop.it

"The thinking is, basically, that having a keyword-rich domain makes that domain more relevant to the topic. That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword. So many feel keyword research (admittedly a bit harder these days) will point to winners and losers. Winners are those with a reasonable volume of queries per month, while losers have almost none or none. They feel the content of the site is less important than having a word in the domain, basically..."

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How to Avoid a Link Building Scam and Penguin 2.1 Penalty

How to Avoid a Link Building Scam and Penguin 2.1 Penalty | Real SEO | Scoop.it
Think Biz Solution offers Ethical SEO. What you get is the fast track to a Google penalty.


WARNING: 16,523 Toxic Links on Sale at ThinkBizSolutions

Read more: http://www.linkresearchtools.com/case-studies/link-building-scam-warning-15523-toxic-links-on-sale/

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Just Say No To SEO (Sometimes)

Just Say No To SEO (Sometimes) | Real SEO | Scoop.it
There are some SEO rules that you should break. While conventional SEO wisdom advises certain types of behavior, there are times when that advice should be ignored.
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What is SEO?

What is SEO? | Real SEO | Scoop.it

In case you tuned in late and are wondering what all this "SEO" stuff is about, here are some definitions, overviews and pontification on the meaning of search engine optimization from people who know.


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BetterGraph's curator insight, January 5, 2014 11:05 PM

SEO = Search Experience Optimization

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(Not Provided) Keywords, Topical Optimization and The Future of SEO

(Not Provided) Keywords, Topical Optimization and The Future of SEO | Real SEO | Scoop.it
Google's decision to show (not provided) rather than keywords in Analytics has pushed SEO forward again as Topical Optimization becomes the next big thing…

http://kercommunications.com/seo/not-provided-keyword-data-topical-optimization-future-seo/ +


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When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove?

When You Have Bad Links Impacting Your Google Rankings, Which Do You Remove? | Real SEO | Scoop.it
I see this all the time, a forum thread, where a webmaster knows his rankings are suffering in Google because he was hit by Penguin because he has a lot of really bad, manipulative links.


"Those links are not helping you and they are now hurting you. Remove the hurt. Then get people to link to you because they want to link to you..."

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Sameep Shah's curator insight, December 26, 2013 12:54 PM

A great tool to add on to your seo arsenal!

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Negative SEO Perpetrator Caught!

Negative SEO Perpetrator Caught! | Real SEO | Scoop.it

If you are considering trying to knock down the competition with a blast of spammy links as a form of Negative SEO, think again.


  1. It doesn't work on most sites (unless they are already spammy)
  2. You could get caught and exposed as the unethical douche that you are...
To try to summarize a long confusing Negative SEO story:
Ker Communications, a small but strong inbound marketing consultancy, has been link bombed for over a year by various sources and methods. To date, it has had no effect on the otherwise "clean" site.
Recently, Paul Rone-Clarke who uses the handle "Scritty" and spams some link building software called Ultimate Demon, commented on the blog post about the negative SEO attack. He came to drop a link to his Google petition and made a bunch of unsubstantiated claims about his own experience with negative SEO. When he was questioned on the validity of his claims, and why he thought it was OK to steal content from the very post he was commenting on, things got weird (see  the comment thread here: http://kercommunications.com/seo/negative-seo-reality-check/#comment-1096265822  ).
Shortly after that, a new surge of spam links started hitting the site and it didn't take long to find and "out" the perpetrator:  https://plus.google.com/113010193794892926956/posts/dt88moR8QpR

Once this attempted sabotage perpetrator was caught, he even tried to claim that the iScritty fiverr profile which was created two years ago was made by someone else. Yes, he thinks everyone is stupid enough to believe that two years ago, someone had the foresight to create a Fiverr profile that looks just like it is his, make purchases and give feedback comments like this one which even mentions his Ultimate Demon software - all so that one day in the future, the Fiverr profile could be used to frame poor innocent Scritty.  
If you are wondering what type of person would try to use negative SEO to threaten the livelihood of honest people who do good work for a living, there you have it. It is the same type of affiliate marketing spammers that don't think twice about polluting the web with useless crap, or how their misinformation can hurt people who stumble upon it.

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The Next Link Network Penalized By Google

The Next Link Network Penalized By Google | Real SEO | Scoop.it
Google's head of search spam, Matt Cutts, publicly outed on Twitter another link network that Google has penalized.


@mattcutts Tweeted: "'Our installation code/software used to publish the sold links is not detectable by the search engine bots.' Au contraire!"

Nick's insight:

Seriously people, do you really think you can outsmart all those big brains at Google for long enough to be worth the risk?

Stop looking for the easy way. Success takes hard work - even on the internet!

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Check-List: Issues that Make SEO Projects Fail and How to Fix Them

Check-List: Issues that Make SEO Projects Fail and How to Fix Them | Real SEO | Scoop.it

This is not just another list, it's a stony path full of obstacles you have to overcome, some of them right from the start, to make your SEO project a success.


https://blog.serps.com/check-list-issues-that-make-seo-projects-fail-and-how-to-fix-them/

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Is Search Engine Optimization Really Advertising?

Is Search Engine Optimization Really Advertising? | Real SEO | Scoop.it
While a lot of media professionals will lump together search engine optimization budgets with advertising budgets, the question of whether search engine optimization and advertising are the same thing is not as clear cut as it might seem.
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