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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results | Real SEO | Scoop.it
Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things
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Google: You're Doing It Wrong

10+ months since the last update to Penguin…

Google: You're Doing It Wrong<br/><br/>10+ months since the last update to Penguin… | Real SEO | Scoop.it


10+ months since the last update to Penguin, Google's linkspam fighting algortithm.
In my experience, most sites that have been penalized by Penguin really did deserve the penalty. But should it be a death penalty?

Read on...

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Changing Existing Links: Perfectly Normal -- Except When It Isn’t

Changing Existing Links: Perfectly Normal -- Except When It Isn’t | Real SEO | Scoop.it
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, […]
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SEO Should Not Be Held To An ROI Target -- Here's Why

SEO Should Not Be Held To An ROI Target -- Here's Why | Real SEO | Scoop.it

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...

http://searchengineland.com/seo-held-roi-193682

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You Won’t Remember That Infographic

You Won’t Remember That Infographic | Real SEO | Scoop.it

Infographics are a poor way to build your brand and earn true fans because they destroy the triangle of memory.

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Did Google Just Read the Text on My Image and Will This Affect My Rankings?

Did Google Just Read the Text on My Image and Will This Affect My Rankings? | Real SEO | Scoop.it
Yes, Google can read embedded text in images and it's doing it very well. Let's take for instance Google Keep, the note taking service from Google that takes the idea of “note taking” to another level.
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Panda 4.0: Redefining Site Authority

Panda 4.0: Redefining Site Authority | Real SEO | Scoop.it

Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority...

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My Site Is Boring. How Do I Get Links?

My Site Is Boring.  How Do I Get Links? | Real SEO | Scoop.it

The topic of getting links to boring web sites or web sites that compete with dozens or hundreds of other web sites is not new. If you sell widgets and there are hundreds of other sites that sell the same widgets, then how do you drive up interest to get people to link to your site?

http://www.seroundtable.com/link-bait-boring-18681.html

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The Undetectable Link Building Technique Google Can’t Penalize

The Undetectable Link Building Technique Google Can’t Penalize | Real SEO | Scoop.it
To build a timeless link that Google can't detect as a "built afterwards" link you need to get it before the document gets indexed for the first time.
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Sameep Shah's curator insight, May 30, 2014 10:42 AM

A great blog post on ahrefs.com by Tad Chef!

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Content Marketing, User Intent & How to Rank Higher in Google

Content Marketing, User Intent & How to Rank Higher in Google | Real SEO | Scoop.it
Content marketing can be an effective way to rank for medium & long tail phrases, but you need to understand user intent to maximise your chances.
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Will backlinks lose their importance in ranking?

Google changed the search engine market in the '90s by evaluating a website's backlinks instead of just the content, like others did. Updates like Panda and enguin show a shift in importance towards content. Will backlinks lose their importance?

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Did Google Really Change The Rules About SEO? Which Rules Were Changed?

Did Google Really Change The Rules About SEO? Which Rules Were Changed? | Real SEO | Scoop.it

Some people claim "Google keeps changing the rules" and penalizes things that they once advised webmasters to do, but nobody ever seems to point out a specific rule that has changed. The algorithms change all the time, I know. Was there any specific piece of advice or instruction from Google that has really changed from "do" to "do not"?


Join the discussion at inbound.org


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How To Buy Domain Names

How To Buy Domain Names | Real SEO | Scoop.it
Google's Matt Cutts posted a video on the question How can I research a domain that I may want to purchase?Matt Cutts gave a few tips on what to do, what steps to take, when researching a domain name
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What to Do About Unnatural Links Message in Webmaster Tools

What to Do About Unnatural Links Message in Webmaster Tools | Real SEO | Scoop.it
Are you one of the many who got an Unnatural Links Warning (outboundor inbound) in Google Webmaster Tools this week? Let's fix the problem, not the blame...
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Assessing Hummingbird's Impact On Search -- 10 Months Later

Assessing Hummingbird's Impact On Search -- 10 Months Later | Real SEO | Scoop.it

On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had...


via GoodCleanSEO.com

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How to REALLY Optimize Website Content

How to REALLY Optimize Website Content | Real SEO | Scoop.it

How to REALLY Optimize Website Content for People
Semiotics: Semantics, Syntactics, Pragmatics...

"Optimizing content is so much more than just installing an SEO plugin and counting keyword usage..."



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Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site

Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site | Real SEO | Scoop.it
On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]
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Sameep Shah's curator insight, July 3, 2014 11:04 AM

The operative word being "likely"

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SEO: More Is Not Always Better

SEO: More Is Not Always Better | Real SEO | Scoop.it

Too Much of a Good Thing Can Be Bad SEO

There is a tendency among marketers to think that if something is good for SEO, a lot more of it is better...

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Negative SEO – The 800 Pound Gorilla

Negative SEO – The 800 Pound Gorilla | Real SEO | Scoop.it

There has been some talk lately of whether negative SEO exists or not – something that rears it head now and again. Google say it's incredibly rare, not sure how they’d know this but I guess it depends on how it’s defined? Link spamming, scraping etc. or even hacking cracking?

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Google's New Reconsideration Requests With A Note From Your Reviewer

Google's New Reconsideration Requests With A Note From Your Reviewer | Real SEO | Scoop.it

Google is improving their reconsideration request rejections with more feedback. Some now include a hand written note from the Googler who responded to this specific reconsideration request...

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Merge Your Google+ Brand Page with your Google+ Local (Places) Listing

Merge Your Google+ Brand Page with your Google+ Local (Places) Listing | Real SEO | Scoop.it

Good local SEO news:
When Google switched the old Google Places/Maps listings to G+ Local, many businesses ended up with both a non-local and a local page that could not be merged. This meant that important things like reviews of your business may not have been appearing on the Google+ Page you actually use...

Here's how to fix that

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Coming Up: The Biggest Google Update of the Year?

Coming Up: The Biggest Google Update of the Year? | Real SEO | Scoop.it

Warning from Australia. Algoroo is showing 17th of May as the second most turbulent day since the Penguin update in May 2013.

Many SEOs believe this is the much anticipated Penguin update.

Have you cleaned up all those spammy old links? http://kercommunications.com/seo-services/link-removal/ )

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Google Preparing Large Update? Big Moves On May 2nd & 7th

Google Preparing Large Update? Big Moves On May 2nd & 7th | Real SEO | Scoop.it
I mentioned there was some chatter about a Google update on May 2nd but now we are seeing even more chatter and signs of flux in the Google search results on May 7th.These signs of shifts in rankings,


http://www.seroundtable.com/google-update-algorithm-18526.html

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Sh#t My SEO ‘Guru’ Says

Sh#t My SEO ‘Guru’ Says | Real SEO | Scoop.it
Bad, offshore SEO - why we can't have nice things.


What kind of SEM “expertise” could $150-500 per month buy you?


Read it here: http://wrightimc.com/blog/2014/04/17/sht-offshore-seo-guru-says/

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Enterprise SEO Audits – Go Beyond The Desktop Crawl

Enterprise SEO Audits – Go Beyond The Desktop Crawl | Real SEO | Scoop.it

"Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all...

This brings me to the root of this article — performing SEO audits in the enterprise-level world where the number of website pages has become limitless"

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