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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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7 Ways to Optimize Facebook Fan Page SEO

7 Ways to Optimize Facebook Fan Page SEO | Real SEO | Scoop.it

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good...

 

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Link Building for the Little Guys

Link Building for the Little Guys | Real SEO | Scoop.it

As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website.’ What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it...

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Why Does Business Talk That Way? Tell Stories

Why Does Business Talk That Way? Tell Stories | Real SEO | Scoop.it

It goes like this:
Our Mission is to provide the best SEO services in the world. We nurture win-win scenarios to create enduring value for our customers. We were voted top SEO agency in Texas and voted the best place to work. We value our staff - we want people to be the best we can be, so as we can maintain our preeminent position in the search industry
Place gun to my head. Pull trigger.
How many times have you come across corporate-speak and thought “who are these people trying to kid”? Yet, when many business people sit down to write, that is the sort of thing they invariably come up with...

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Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!

 

http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

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How an Inbound Link Analysis Can Uncover Technical SEO Problems

How an Inbound Link Analysis Can Uncover Technical SEO Problems | Real SEO | Scoop.it
When launching an SEO initiative, it?s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website?
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What If The 2012 Presidential Candidates Were SEO Consultants?

What If The 2012 Presidential Candidates Were SEO Consultants? | Real SEO | Scoop.it

Comparison of 2012 candidates for President of the United States to SEO providers. It sounds like a joke: "How are candidates for President like SEOs? Because they sound like they are full of crap even when they tell the truth?"

 

There really are some odd similarities between running for office and running an SEO campaign – like finding the balance between realistic expectations and presenting a brighter vision of the future. And of course the deserved mistrust of politicians and SEO based on past experience.

 

http://kercommunications.com/seo/2012-presidential-candidates-seo/

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Does Google Think Your Website Is Spam?

Does Google Think Your Website Is Spam? | Real SEO | Scoop.it

We all know how Google hates spam. In fact, I'm sure you hate spam just as much. So, how do you know if your website is spammy? And what should you do to make sure it isn't considered *GULP* web spam?

 

How to determine if Google considers your website spammy -- and how to clean it up so you rank better in search...

 

http://blog.hubspot.com/blog/tabid/6307/bid/33748/Does-Google-Think-Your-Website-Is-Spam.aspx

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End Dirty SEO Keyword Research Now!

End Dirty SEO Keyword Research Now! | Real SEO | Scoop.it
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Is yours the best it can be? Here’s how to make your keyword research totally awesome, without losing the will to live.
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Matt Cutts Talks Subdomains Vs. Subdirectories - Video

Matt Cutts Talks Subdomains Vs. Subdirectories - Video | Real SEO | Scoop.it

Google’s Matt Cutts posted a new Webmaster Help video about subdomains vs. subdirectories. It’s a topic Google has talked about various times in the past, but as Cutts notes in the video, it’s been a while, so perhaps it’s worth revisiting.

 

This question is still asked quite often and there are plenty of so-called SEO experts out there presenting their opinion as irrefutable fact. Hopefully this will help settle the issue...

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Google Says A Single Tweak Won't Result In Jump In Search Rankings

Google Says A Single Tweak Won't Result In Jump In Search Rankings | Real SEO | Scoop.it
When it comes to search rankings, most people who think about it feel there is an easy way to get those rankings. In short, they feel they make a tweak and bam, their rankings go through the roof.

 

"...we use well over 200 factors in crawling, indexing, and ranking, and it's always good to work on the small things as well. When looking at the bigger picture, it's useful to really take a step back, and to try to see what could be changed overall to improve the quality of the content (when it comes to our algorithms), especially with regards to the content that's indexed."

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Google Says Website Submissions Service Can Hurt Your Web Site

Google Says Website Submissions Service Can Hurt Your Web Site | Real SEO | Scoop.it

Most Search Engine Optimization experts find search engine submission services to be a waste of time and a scammy type of service.
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings...

 

http://www.seroundtable.com/search-engine-submission-google-15906.html

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Mobile SEO for the very near future: Seeking with Siri

Mobile SEO for the very near future: Seeking with Siri | Real SEO | Scoop.it
The mobile Web is a fast-growing online arena. Home to more than 4 billion connected smartphones, statistics show that mobile use will overtake desktop traffic by 2014.

 

Today, 90 percent of mobile searches result in an action such as visiting a business location or purchasing a product. Increasingly, a majority of consumers are becoming more comfortable shopping from their mobile devices. In fact, a full 60 percent of shoppers with smartphones search for a product on their mobile device before buying. These aren’t rare occurrences, either; 50 percent of mobile searchers made a mobile purchase in the last six months.
By now, the message your customers are sending should be very clear: you need a mobile search strategy, or you will be lost to those that have one.
Optimisation on the Mobile Web

Mobile search optimisation is similar in practice to standard SEO; however, there are several best practices to keep in mind...

 

 

Full story and infographic: http://www.alchemyviral.com/seeking-with-siri/

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Google disavow links tool. Wearing the tin foil hat...

Google disavow links tool. Wearing the tin foil hat... | Real SEO | Scoop.it
The Disavow Links Tool is here! Bless be the Lord!
Oh... wait! Are we all aware of the dark side of this so long awaited tool released by Google?
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5 Top SEO Fallacies: A Myth-Busting Rant

5 Top SEO Fallacies: A Myth-Busting Rant | Real SEO | Scoop.it
The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead?
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Google Says Short Content Can Rank Well If It Is Unique

There is often this misconception that in order for your pages to rank, you need at least 400 words on a page or some other number.

 

Just like the myth that you need to publish fresh content constantly, it is just not true...

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Laura Jaffrey's curator insight, January 27, 2013 7:31 PM

Worth knowing when building your digital content strategy to include SEO. Be unique!

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Is this the ‘NEW’ SEO?

Is this the ‘NEW’ SEO? | Real SEO | Scoop.it
In a post Penguin world, the best way to secure top rankings, generate traffic and increase your sales was to connect with your market, deliver great content and focus on adding genuine value to the lives of your readers.

 

The ‘NEW SEO’ is in fact – Market Leadership...

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Matt Cutts: Google Does Take Action Against Spammy Guest Blogging

Matt Cutts: Google Does Take Action Against Spammy Guest Blogging | Real SEO | Scoop.it

A month ago, Barry Schwartz covered how Matt Cutts of Google said guest blogging can be good. But shortly after writing that, a client emailed about where they should place links in their guest blogs. Should they place two or one.

 

Now, Matt Cutts created another video about "spammy" guest blogging and how Google will take action against it...

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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | Real SEO | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares...

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Tami Cannizzaro
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The Most Creative Link Building Post Ever

The Most Creative Link Building Post Ever | Real SEO | Scoop.it

When you think you’ve seen it all, you’re not even close.

A couple weeks ago I emailed ~40 high profile SEOs in the industry asking them one simple question:

“What was the most creative way you, or someone you know, got a link?”

That was the question, these were the answers...

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Is rel=author Really a Good Way to Judge Sources of Good Content?

Is rel=author Really a Good Way to Judge Sources of Good Content? | Real SEO | Scoop.it
Google has made it clear that rel=author tag will be an important tag now and in the future for valuation of content and to understand real people and followers. SEO practitioners should make all efforts to add this tag to relevant content pages.
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It's Search Marketing, not Search Listing, *&^&$%^!

It's Search Marketing, not Search Listing, *&^&$%^! | Real SEO | Scoop.it

Joost de Valk gave a talk this week at SEO Day in Cologne, Germany, about optimizing for clicks and conversion - not just rankings...

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14 SEO truths I've learned in 14 years | SEO Copywriting

14 SEO truths I've learned in 14 years | SEO Copywriting | Real SEO | Scoop.it
I've learned a lot over my 14+ years in the SEO business. Here are some tried-and-true SEO truths.

 

Over the last 14 years, I’ve watched the rise of Google, seen the death of Looksmart, and watched how GoTo (and PPC) changed the game. Blogging has become a mainstream marketing platform, social has taken the Internet by storm and Yahoo! has gone from a huge SEO play to…well…ignored...

 

http://www.seocopywriting.com/content-marketing/tips-and-strategy/14-seo-truths/

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Q&A With Google's Matt Cutts On How To Use The Link Disavow Tool

Q&A With Google's Matt Cutts On How To Use The Link Disavow Tool | Real SEO | Scoop.it
It’s been almost two weeks since Google launched its link disavowal tool. Some have been busy diving in and using it, but others have had more detailed questions about it. We’ve got some answers, from the head of Google’s web spam team, Matt Cutts.
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Deconstructing The Google EMD Update

Deconstructing The Google EMD Update | Real SEO | Scoop.it

Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.”

For quite a while, it was possible to rank in the TOP3 with literally no backlinks, compared to non EMDs, often after only a few days in literally every niche you can dream of...

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Content is Tyrant: Is it Publish or Perish for Everybody Now?

Content is Tyrant: Is it Publish or Perish for Everybody Now? | Real SEO | Scoop.it
So it seems that content is a prerequisite to get those links and shares. Can't you get them without content?

 

Read the rest at http://seo2.0.onreact.com/content-is-tyrant-is-it-publish-or-perish-for-everybody-now

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