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Real SEO
Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
Curated by Nick
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Can Responsive Website Design Hurt Your Search Engine Rankings?

Can Responsive Website Design Hurt Your Search Engine Rankings? | Real SEO | Scoop.it
We know both Google and Bing prefer you go with a responsive design for search engine optimization purposes. But that doesn't mean that you should just jump in to it without thinking.
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Cheatsheets for Google Junkies

Cheatsheets for Google Junkies | Real SEO | Scoop.it
People would want to know the shortcuts for each Google service or tool, and these cheatsheets offer the information to keep on hand.
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Cheap SEO: You Get What You Pay For

Cheap SEO: You Get What You Pay For | Real SEO | Scoop.it

“You get what you pay for” is true in website design, SEO, and internet marketing. Shop for the best prices, but be prepared for unintended consequences if the initial price tag is your only concern...

 

http://kercommunications.com/seo/get-what-you-pay-for-web-design-marketing/

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Yet Another List of Internet Marketing New Year's Resolutions for 2013

Yet Another List of Internet Marketing New Year's Resolutions for 2013 | Real SEO | Scoop.it
Yawn - more tired New Year's resolutions about SEO and social media, right? Don't go away yet - I hate generic tips as much as quickly broken resolutions…
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Google is Not Out To Get You - Get Over Yourself, SEOs

Google is Not Out To Get You - Get Over Yourself, SEOs | Real SEO | Scoop.it

"Fed up with Google's continual changing of the rules?

Worn out by all mixed messages they send?  Sick and tired of being sick and tired of the endless insanity that’s known as SEO?

Listen up, people.  If you want to stop getting hammered by Google for your SEO practices, you really need to pull your heads out of the collective sand and start using your ability to grasp concepts most of you ignore..."

Nick's insight:

All SEOs need to make “Stop being an absolutist who only sees things in black/white and 'all or nothing'" a New Year’s Resolution.
It isn’t press releases that are inherently bad – it is that nobody should expect just any half-assed press release to help the site rank better. Just like anchor text links and maybe even directories – when used wisely they will work. When abused, they will do harm (or at least not work).

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SEO Success in 2013

SEO Success in 2013 | Real SEO | Scoop.it
Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond.
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mcgrawmarketing's curator insight, December 23, 2012 8:24 AM

Note from Pat: The focus is on the basics...the fundamentals...knowing what to do and consistently doing it right.  There are no silver bullets.

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The biggest surprise of 2012 for Google's WebSpam Team

Matt Cutts is asked: What has been the biggest surprise of 2012 for you and your spam team?

Spoiler Alert: DogFartJr and Black Hat Assassin are still able to sell snake oil.
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Top 1 SEO Tips for 2013

I was going to write a long list of SEO tips for 2013, but I realized that I can sum them all up in just one point. Actually, just one word. No, I'm not going to tell you right here in the teaser. That's why it's a teaser.
Nick's insight:

Already on it back in July: http://kercommunications.com/seo/eggs-in-one-basket/

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7 Ways to Optimize Facebook Fan Page SEO

7 Ways to Optimize Facebook Fan Page SEO | Real SEO | Scoop.it

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good...

 

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Link Building for the Little Guys

Link Building for the Little Guys | Real SEO | Scoop.it

As part of a small business, I always find it very frustrating when I read articles about the ‘best ways to build links to your website.’ What I get frustrated about is that if you are a business with very low influence and you create this type of new, unique content, it can be quite a struggle to get it in front of those you wish to see it...

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Why Does Business Talk That Way? Tell Stories

Why Does Business Talk That Way? Tell Stories | Real SEO | Scoop.it

It goes like this:
Our Mission is to provide the best SEO services in the world. We nurture win-win scenarios to create enduring value for our customers. We were voted top SEO agency in Texas and voted the best place to work. We value our staff - we want people to be the best we can be, so as we can maintain our preeminent position in the search industry
Place gun to my head. Pull trigger.
How many times have you come across corporate-speak and thought “who are these people trying to kid”? Yet, when many business people sit down to write, that is the sort of thing they invariably come up with...

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Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!

 

http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

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How an Inbound Link Analysis Can Uncover Technical SEO Problems

How an Inbound Link Analysis Can Uncover Technical SEO Problems | Real SEO | Scoop.it
When launching an SEO initiative, it?s incredibly important to perform a thorough inbound link analysis. Link audits can reveal a website?
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Crafting Your Ad For Google Organic

Crafting Your Ad For Google Organic | Real SEO | Scoop.it
Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
Nick's insight:

Been saying this for a while: well written ad-like titles and descriptions, can often outperform a spammy keyword-rich title. Higher clickthrough rates are better than getting to the top and looking stupid doing it.

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Why People Hate SEO

Why People Hate SEO | Real SEO | Scoop.it
Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past.
Nick's insight:

I try call bullshit on misinformed anti-SEO articles when I see them, if I have the time. I also attempt to do the same when I see "crap hat" SEO being promoted somewhere where my comment won't get deleted. 
Are there better ways I should spend my time? Probably. But at least I feel like I am doing my part to try to clean up the industry. When bullshit is allowed to pass freely without anyone pointing it out, we all suffer...

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Where Link Building is Going in 2013

Where Link Building is Going in 2013 | Real SEO | Scoop.it
Ten predictions on what 2013 holds for popular tactics: link building packages; analytics; infographics as link bait; directories; sponsorships; forum posting and blog commenting; social link building; guest posting; press releases; and mobile.
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How Link Building Really Works These Days

How Link Building Really Works These Days | Real SEO | Scoop.it
There are two kinds of link building: the one that I sell to clients and the one that I practice intuitively for myself and my blog here.

 

Read it here: http://seo2.0.onreact.com/how-link-building-really-works-these-days

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8 SEO Tips That Take 15 Minutes or Less

8 SEO Tips That Take 15 Minutes or Less | Real SEO | Scoop.it

Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately.  Read on for eight simple quick SEO revisions that will allow you to potentially create positive affect with your organic search traffic...

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Do This, Not That, When Faced With Sudden Google Ranking Drops

Do This, Not That, When Faced With Sudden Google Ranking Drops | Real SEO | Scoop.it

"The first time it happens, your heart races as you stare in disbelief. Sure that something must be momentarily wrong with your computer, or your browser, you frantically open a different browser..."

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10 Questions to Test Your Holistic SEO Prowess

10 Questions to Test Your Holistic SEO Prowess | Real SEO | Scoop.it
With SEO constantly reshaping under our feet, a holistic approach to digital marketing and SEO is a key element in your survival kit. Do you consider yourself white hat SEO? Or a holistic Internet marketer?
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Raven to drop rankings, other scraped data from popular SEO tools

Raven to drop rankings, other scraped data from popular SEO tools | Real SEO | Scoop.it

Raven has decided to remove unauthorized Google data from the platform. On Jan. 2, 2013, Raven will no longer offer Google rankings and are eliminating the SERP Tracker tool in its entirety. Also, Raven will remove all data provided by SEMRush...

 

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5 Top SEO Fallacies: A Myth-Busting Rant

5 Top SEO Fallacies: A Myth-Busting Rant | Real SEO | Scoop.it
The following post deals with things that have already been beaten to death, dozens of times. Yet, still, these myths pop up time after time on forums, in blogs, and even at conferences. How many times must we kill them before they'll remain dead?
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Google Says Short Content Can Rank Well If It Is Unique

There is often this misconception that in order for your pages to rank, you need at least 400 words on a page or some other number.

 

Just like the myth that you need to publish fresh content constantly, it is just not true...

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Laura Jaffrey's curator insight, January 27, 2013 7:31 PM

Worth knowing when building your digital content strategy to include SEO. Be unique!

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Is this the ‘NEW’ SEO?

Is this the ‘NEW’ SEO? | Real SEO | Scoop.it
In a post Penguin world, the best way to secure top rankings, generate traffic and increase your sales was to connect with your market, deliver great content and focus on adding genuine value to the lives of your readers.

 

The ‘NEW SEO’ is in fact – Market Leadership...

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Matt Cutts: Google Does Take Action Against Spammy Guest Blogging

Matt Cutts: Google Does Take Action Against Spammy Guest Blogging | Real SEO | Scoop.it

A month ago, Barry Schwartz covered how Matt Cutts of Google said guest blogging can be good. But shortly after writing that, a client emailed about where they should place links in their guest blogs. Should they place two or one.

 

Now, Matt Cutts created another video about "spammy" guest blogging and how Google will take action against it...

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