If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.
Ahead of the Curve
This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at. A few smarter SEO providers already got it...
A professional spammer asks: "Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?"
"Trust Google"?!?!?! So this guy who probably has been trying to game the system complains that he can't trust Google to let him spam the web anymore...
This isn't really news - "Google fights spam'. But to some of these so-called SEOs who still just don't understand that Google is a search engine, and not "free advertising if you use magic keywords enough times and buy build enough backlinks on the lamest sites in the world", still feel the need to ask a question like that.
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy.
"...many companies churn out content and dub it "content marketing" without any real goals mapped out. I see this a lot with blog content, where companies decide they need to have a blog and just start churning out articles that they think are cool, not really looking at the results to determine if it's making the business money."
The death of the backlink has been greatly exaggerated. It often feels like SEOs from all over the world are running around with tinfoil hats while proclaiming that their backlinking efforts not only aren't working, but they're getting themselves, and their clients penalized
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.
SEO for Google Is Like Dating The past 12 months has been an up and down ride for SEO, mainly SEO with Google. Even though the changes will be for the better. See how the way to better search ranks is the same as dating a woman.
With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to manipulate links and anchor text to a page.
"…we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.
"If you didn't get the memo yet, and we've covered what Google expects from reconsideration requests before - Google wants details in the request.If you have a manual action and it shows up in the manual action viewer..."