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Myths & Misconceptions about SEO and Search Engines - The Beginners Guide to SEO

A great number of misconceptions have emerged about how the search engines operate and what's required to perform effectively. In this section, we'll cover the most common of these, and explain the real story behind the myths.

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Google Says Penguin To Shift To "Continuous Updates"

Google Says Penguin To Shift To "Continuous Updates" | Real SEO | Scoop.it
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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Go Home, Penguin, You're Drunk

Go Home, Penguin, You're Drunk | Real SEO | Scoop.it
With all the craziness going on around Google's Penguin update, Springboard SEO decided to post a picture of how Webmasters and SEOs see this latest update. Yep, as a drunken penguin.
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10 Fringe SEO Predictions For 2015

10 Fringe SEO Predictions For 2015 | Real SEO | Scoop.it

It's that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. 


Columnist Nate Dame dives into the edge of the predict-o-sphere to uncover a hint of the big changes that just might catch everybody by surprise.

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Google Confirms Penguin Rollout Continued Into Thanksgiving Day

Google Confirms Penguin Rollout Continued Into Thanksgiving Day | Real SEO | Scoop.it
On Thanksgiving weekend, I reported a lot of buzz and chatter around a possible Thanksgiving day Penguin refresh from Google.This morning, Google has confirmed that what SEOs and webmasters noticed wa
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It's Unlikely That Bing We'll Take Search Share Away From Google

It's Unlikely That Bing We'll Take Search Share Away From Google | Real SEO | Scoop.it

 Microsoft's Director of Search admitted this week that Bing isn't likely to put a significant dent in Google's search market

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Gerard Downey's curator insight, November 24, 6:52 PM

What do you think will google always be the no. 1?
www.dgdmarketing.com
#advertising #branding #marketing #startups #local #seo #small #biz #marketing #business #fav #CRO #refollow #retweet #google+

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Six Reasons To Fire Your SEO Agency

Six Reasons To Fire Your SEO Agency | Real SEO | Scoop.it
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Google: Updating our technical Webmaster Guidelines

Google: Updating our technical Webmaster Guidelines | Real SEO | Scoop.it

For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. 

Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

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Panda 4.1 Analysis: The Devil Is in the Aggregate

Panda 4.1 Analysis: The Devil Is in the Aggregate | Real SEO | Scoop.it
With Panda, the devil isn't in the details, it's in the aggregate. Panda is a completely curable disease if we stop missing the forest for the trees.
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Google Releasing Penguin 3.0 Next Week? Maybe...

Google Releasing Penguin 3.0 Next Week? Maybe... | Real SEO | Scoop.it

Yesterday at SMX East, I reported on Search Engine Land in real-time that Google's Gary Illyes said on stage that Penguin may come next week...

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B.L. Ochman's curator insight, October 4, 1:36 PM

another SEO puzzle ....

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SEO Is No One-Trick Pony

SEO Is No One-Trick Pony | Real SEO | Scoop.it
What exactly is SEO? It's certainly not any "one thing," but instead a combination of many factors that lead to a successful SEO strategy.
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How Social Campaign Audits Can Inform Your SEO

How Social Campaign Audits Can Inform Your SEO | Real SEO | Scoop.it
Social has continued its growth trajectory into a key marketing channel for businesses, but what impact -- if any -- does it have on your SEO campaign?
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Update: Google Severely Hits PBNs (Private Blog Networks)

Update: Google Severely Hits PBNs (Private Blog Networks) | Real SEO | Scoop.it

The black hat and gray SEO communities are buzzing about Google's latest efforts to target PBNs, Private Blog Networks.Over the past couple days, Google has reportedly gone after many PBNs...

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Sameep Shah's curator insight, September 23, 12:43 PM

It was going to happen sooner or later.

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Because data never sleeps...

Because data never sleeps... | Real SEO | Scoop.it
There is no doubt that online car shoppers use managed chat on auto dealership websites around the clock...
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How User Intent Will Forever Inform Successful Keyword Strategies

How User Intent Will Forever Inform Successful Keyword Strategies | Real SEO | Scoop.it
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you're golden.
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The End Of The Penguin & Panda Era Shakeups And Recoveries?

The End Of The Penguin & Panda Era Shakeups And Recoveries? | Real SEO | Scoop.it
These sites never did “deserve” those results. They were artificially placed there because of their shady practices.

Therefore, when sites talk about recovering, they should never anticipate getting back to that artificial point. For them, their current post-Penguin-update position is their rightful place in the SERPs.

And then, of course, there is all the speculation on what happens when a site is hit with Penguin. Do they lose the value of all their bad links and then an additional penalty? Or do they just drop to their rightful place in the SERPs?
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What New SEOs Don't Know: A Reminder from Outside the Echo Chamber

What New SEOs Don't Know: A Reminder from Outside the Echo Chamber | Real SEO | Scoop.it
Think everyone knows as much as you do about SEO? Think again. Find out what the average client really knows and what happens when you don't make sharing your SEO knowledge a part of your standard business practice.

From inside the echo chamber, it's easy to forget just how well the fundamentals of SEO still really work...

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Marilyn Moran's curator insight, December 1, 8:04 PM

This article hits home for me.

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Google Penguin 3.0 Update Still Rolling Out Slowly

"2.5 weeks ago, Google pushed out the Penguin 3.0 update after waiting over a year to update Penguin 2.1.That update later was confirmed and told it would roll out worldwide over the next few weeks."

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Mobile Usability Reports Come To Google Webmaster Tools

Mobile Usability Reports Come To Google Webmaster Tools | Real SEO | Scoop.it
Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobi
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Google Penguin 3.0 Update is Finally Here

Google Penguin 3.0 Update is Finally Here | Real SEO | Scoop.it

Well, it is finally here. If you have a website that was hit by Google's Penguin algorithm update, did the latest version bring the relief you hoped for, or did the algorithm find new reasons to keep your site from ranking well in the search results?

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'Wait Wait Don't Tell Me' Comes to Pittsburgh October 16TH

'Wait Wait Don't Tell Me' Comes to Pittsburgh October 16TH | Real SEO | Scoop.it

Just a heads up that the NPR show Wait Wait Don’t Tell Me will be here in Pittsburgh on Thursday, October 16, 2014.  There are some tickets still available – it looks like the $29 tickets have sold out but there are some $49 tickets in the first and second tier still available. 

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Penguin Refresh May Come Next Week

Penguin Refresh May Come Next Week | Real SEO | Scoop.it

Google's Gary Illyes, Webmaster Trends Analyst and Search Quality Engineer, said at Search Marketing Expo East that Google may be launching a Penguin algorithm update next week...

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Adlava's curator insight, October 3, 1:12 PM

Is a Penguin refresh following on the heels of the recent Panda update? 

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Outdated SEO Ideas People STILL Believe

Outdated SEO Ideas People STILL Believe | Real SEO | Scoop.it
SEO is a mystery to many people - mostly because of misinformation and old concepts that may have worked but don't do anything but harm a site's rankings.
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Panda 4.1 - Google's 27th Panda Update - Is Rolling Out

Panda 4.1 - Google's 27th Panda Update - Is Rolling Out | Real SEO | Scoop.it

Google has announced that the latest version of its Panda Update -- a filter designed to penalize "thin" or poor content from ranking well -- has been released....

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Imran Kadri's curator insight, September 26, 10:03 AM

A look into the upcoming Panda Update, including how you can save your company website from getting penalised in the future. The pick of the articles on the internet on this topic at present. 

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Persona Research and SEO: Nobody Googles Their Problems

Persona Research and SEO: Nobody Googles Their Problems | Real SEO | Scoop.it
You want to help your customers solve problems, but they're searching for solutions. Creating a persona can help you find those top-of-funnel keywords.
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