Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
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May 20
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Jan 5, 2012
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You don’t have to write in order to get the attention of Google algorithms… you have to write in order to get the attention of people who will share it. Delete the scoop?
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Been saying this for a while: well written ad-like titles and descriptions, can often outperform a spammy keyword-rich title. Higher clickthrough rates are better than getting to the top and looking stupid doing it.