Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
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In our perspective, whether you're blaming Penguin, Panda or another update from Google isn't really that interesting if you're not an SEO. What matters most is: you've lost traffic, how are you going to get it back? Delete the scoop?
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Google to SEOs who do things that make no sense to a rational human being: Seriously - knock it off. We mean it. Delete the scoop?
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SEO shouldn't leave a print, an aftertaste; it shouldn't be seen or heard. That way Google is happy -- and so are you. Delete the scoop?
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The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn’t mean SEO is dead once again. Delete the scoop?
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Been saying this for a while: well written ad-like titles and descriptions, can often outperform a spammy keyword-rich title. Higher clickthrough rates are better than getting to the top and looking stupid doing it.