Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
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It’s been a long, painful Spring and Summer for a lot of websites and link builders. I took a month away from it all for personal reasons, but I did conduct a couple linking strategy training sessions, and kept on top of things via my iPad. Delete the scoop?
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Been saying this for a while: well written ad-like titles and descriptions, can often outperform a spammy keyword-rich title. Higher clickthrough rates are better than getting to the top and looking stupid doing it.