Compelling ad copy can be more important than getting each and every keyword in the title and description. Writing compelling ad copy will bring more traffic which results in a higher relevancy score, higher rankings, and better clickthrough rates.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
 Your new post is loading...
Scoop.it!
"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..." http://www.interactually.com/3-rules-of-thumb-for-safe-link-building/ Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Keywords, incoming links, or blog content, the pursuit of high quantities of everything is counterproductive and can be destructive to your SEO strategy... http://kercommunications.com/seo/series/more-is-not-always-better/ Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today... More: http://searchengineland.com/how-to-double-your-revenue-with-seo-157799 Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Nobody is perfect, and nobody can be 100% right all the time. But some SEOs and online marketers should think about whether or not they can really do this work well enough to actually sell it to others... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate Webmaster Guidelines... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider. http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…” http://kercommunications.com/seo-services/seo-audit-website-review/ Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results. http://searchengineland.com/author-rank-authorship-rankings-that-eric-schmidt-book-quote-153253 Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
“As SEOs, we use all sorts of tools to glean insight into technical issues that may be hurting us: web analytics, crawl diagnostics, and Google and Bing Webmaster tools. All of these tools are useful, but there are undoubtedly holes in the data…” Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
SEO should start with "O" More often than not, overlooking the "O" in SEO will prevent a website from reaching its fullest potential... User Experience as it applies to SEO goes beyond technical and messaging issues on the website. It starts wherever your visitors find you – from your well written titles and descriptions in the search results or your very effective social media presence – and extends all the way the product or service you provide... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Read the latest from the Zazzle content marketing , SEO, Link Building and Social Media marketing blog - Surfacing Unnatural Links > Why You’re Doing it Wrong Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order... http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html
Nick's insight:
I thought comment spam was already a thing of the past, but apparently not. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Short Statements about Search, Webpages, and SEO Rules that might help in optimization for those sites. Be excellent: http://www.seobythesea.com/2013/05/seo-rules/ Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Inbound Marketing is a term which triggers a lot of emotions and a lot of misunderstandings. Gianluca Fiorelli offers his take on things inbound. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing... If Not Keywords, What SHOULD you be looking at? http://kercommunications.com/seo/wasting-time-worrying-about-keywords/ Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Some of the best links from authoritative websites can be very difficult to get. Learn how to get these editorial links properly to build your SEO & traffic Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"At the end of the day it's not really Google giving brands preferential treatment. It's the simple fact that they have more authority..." All of this being said; which would I choose? That's a bit of a no-brainer and any SEO that's worked a larger brand knows that it is indeed a lot easier to rank things with a larger brand... Read it at: http://searchnewscentral.com/20130404406/Latest/does-google-give-big-brands-a-pass.html Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Where do you see Google search 10 years down the road? jmac, Austin, TX Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googl... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
All SEO is not equal. Cheap SEO does cheap things and the results will show it. Good SEO does better things and gets good results. Great SEO does the right things and gets great results - but it costs a lot more because it requires more knowledge, thought, innovation, creativity and smarter (not necessarily harder) work. Get the original infographic: http://www.seobook.com/learn-seo/infographics/great-seo.php Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
“Today I will devise the 5 step plan to deal with a Panda and Penguin penalty. BTW: the plan itself is simple the things you have to do are not...” http://seo2.0.onreact.com/how-to-kill-pandas-and-penguins-but-not-people Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I’ve been working in content marketing for over three years now and in that time I’ve witnessed its dazzling rise to fame. Whilst it’s great to see Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Been saying this for a while: well written ad-like titles and descriptions, can often outperform a spammy keyword-rich title. Higher clickthrough rates are better than getting to the top and looking stupid doing it.