Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past.
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Updated
May 20
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Jan 5, 2012
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May 14, 8:31 AM
If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search? Delete the scoop?
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Some of the best SEO link building is "do it yourself". Good links build trust and reputation, not just PageRank. How do you get links like that? Delete the scoop?
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I try call bullshit on misinformed anti-SEO articles when I see them, if I have the time. I also attempt to do the same when I see "crap hat" SEO being promoted somewhere where my comment won't get deleted.
Are there better ways I should spend my time? Probably. But at least I feel like I am doing my part to try to clean up the industry. When bullshit is allowed to pass freely without anyone pointing it out, we all suffer...