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Why People Hate SEO

Why People Hate SEO | Real SEO | Scoop.it
Every few months, someone seems to attack search engine optimization. SEOs are often quick to rise in defense of their profession. I’ve done that plenty myself, in the past.
Nick's insight:

I try call bullshit on misinformed anti-SEO articles when I see them, if I have the time. I also attempt to do the same when I see "crap hat" SEO being promoted somewhere where my comment won't get deleted. 
Are there better ways I should spend my time? Probably. But at least I feel like I am doing my part to try to clean up the industry. When bullshit is allowed to pass freely without anyone pointing it out, we all suffer...

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Free #SEO tools are like tiny bicyles… Fun but they won't get you very far.

Free #SEO tools are like tiny bicyles… Fun but they won't get you very far. | Real SEO | Scoop.it

Free SEO tools suck. When you get a real SEO audit, you are paying for the expertise to translate data into action to improve your website's SEO visibility…

Nick's insight:

Free SEO tools suck. When you get a real SEO audit, you are paying for the expertise to translate data into action to improve your website's SEO visibility…

https://kercommunications.com/seo-services/seo-audit/

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Russian hackers are destroying your website's SEO

Russian hackers are destroying your website's SEO | Real SEO | Scoop.it

The number of hackers from Russia and elsewhere trying to get into business websites in the U.S. has exploded - and it can have major impact on SEO.


 


more: https://kercommunications.com/seo/russian-hackers-hurt-seo/

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A deep look at Google's biggest-ever search quality crisis

A deep look at Google's biggest-ever search quality crisis | Real SEO | Scoop.it
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
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WebExpert's curator insight, April 17, 3:58 AM
SEO is most important thing to get better ranks in SERPs as well as to make your blog visible in search engines.

http://www.webstop.org/social-media-icons-collection/
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Don't Kill Your SEO with the Wrong Live Chat Software

Don't Kill Your SEO with the Wrong Live Chat Software | Real SEO | Scoop.it
Boat dealers must be careful with website plugins and addons which can hurt SEO with slow loading speed. BoatChat's code is search engine friendly…
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SEO 2017: Seizing opportunity, evangelizing success, achieving overarching growth

SEO 2017: Seizing opportunity, evangelizing success, achieving overarching growth | Real SEO | Scoop.it

To succeed in 2017, brands will need to coordinate organic and paid search marketing disciplines and understand how they can work together to build the relationship with customers.

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Rank Number One in Google Search in Time for Black Friday?

Rank Number One in Google Search in Time for Black Friday? | Real SEO | Scoop.it

Outlook Not So Good.

If you're starting to consider SEO to get your site ranking for Black Friday - you're a little late. But read on! You have options…

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How Small Businesses/Websites Can Compete with Big Players in SEO

How Small Businesses/Websites Can Compete with Big Players in SEO | Real SEO | Scoop.it
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.

 

More about small business SEO here > https://goo.gl/uquPL1

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Google creates its own antitrust woes with poor communication over search listings

Google creates its own antitrust woes with poor communication over search listings | Real SEO | Scoop.it
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google's defense from antitrust charges.
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Revealed: The Psychology of Social Sharing

Revealed: The Psychology of Social Sharing | Real SEO | Scoop.it
What inspires others to share our content? We reveal the unique psychology behind clicking that "share" button.
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Google Penguin 4.0 Algorithm Update Live - Sept 23 2016 - Real Time, Granular

Google Penguin 4.0 Algorithm Update Live - Sept 23 2016 - Real Time, Granular | Real SEO | Scoop.it
Google has confirmed the latest Penguin algorithm update is live now, September 23, 2016. The long-awaited update is live and rolling out now.
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Amjad Ghumman's curator insight, November 12, 2016 11:10 PM

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Why you should stop obsessing over keyword rankings, and focus on traffic and revenue

Why you should stop obsessing over keyword rankings, and focus on traffic and revenue | Real SEO | Scoop.it
The reality in SEO is that there are many who are still overly concerned with keyword rankings, clinging on to them as a key performance indicator. Thi
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An experiment in trying to predict Google rankings with machine learning

An experiment in trying to predict Google rankings with machine learning | Real SEO | Scoop.it
In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community.
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Are Russian hackers damaging your website's SEO?

Are Russian hackers damaging your website's SEO? | Real SEO | Scoop.it

Hackers from Russia and elsewhere are actively trying to get into nearly all business websites in the U.S. – and it can have major impact on SEO.

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Michel Charvolin's curator insight, June 4, 3:45 AM

Get a better deal for your international money exchange: http://worldtransfer.online/

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Hacking On The Rise: Take SEO Precautions To Protect Your Site

Hacking On The Rise: Take SEO Precautions To Protect Your Site | Real SEO | Scoop.it
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
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SEO Anti-Hero - We Don't Need Another SEO Hero

SEO Anti-Hero - We Don't Need Another SEO Hero | Real SEO | Scoop.it
Being an SEO Anti-Hero means ignoring the ridiculously bad advice found nearly everywhere, using common sense, and thinking outside the box.

 


seoantihero.com

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SEO Content Strategy: Give Google What It Wants » Give People What They Want

SEO Content Strategy: Give Google What It Wants » Give People What They Want | Real SEO | Scoop.it
There are plenty of articles about SEO saying "don't do this…" But what SHOULD you do? What exactly does “good SEO” mean?
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WebExpert's curator insight, April 17, 4:00 AM
Content is king in SEO because it makes your site user friendly and easily searchable for what customers are looking for, website design or theme also plays vital role in making your site visible in SERPs.
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Is SEO is its own worst enemy

Is SEO is its own worst enemy | Real SEO | Scoop.it

With everyone competing to get on that all important first page of Google, it’s easy to see why SEO can be its own worst enemy…

See also: https://kercommunications.com/seo/mistakes-doom-seo-campaign-start/

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Last-minute SEO for the holidays

Last-minute SEO for the holidays | Real SEO | Scoop.it
Put off your 2016 holiday SEO strategy until now? While it may be too late to capture those big-budget keywords, columnist Dave Davies shows that there are still some tactics you can use to gain some SEO traction this holiday season.
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AvizorMedia's curator insight, December 8, 2016 4:31 AM
SEO para las vacaciones...no olvides la importancia del posicionamiento web
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Google's Possum update changed 64% of local SERPs

Google's Possum update changed 64% of local SERPs | Real SEO | Scoop.it
How significantly did the Possum update impact local search results in Google? Columnist Joy Hawkins shares data and insights from a study she did with BrightLocal, which compared local results before and after the update.
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Amjad Ghumman's curator insight, November 12, 2016 11:08 PM

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The Step-by-Step Guide to Creating Scannable Content

The Step-by-Step Guide to Creating Scannable Content | Real SEO | Scoop.it


'Rarely do people read content from beginning to end. Maybe it’s because of our “microwave,” instant gratification culture. 


Maybe it’s because millions of other articles are vying for people’s attention. Or maybe it’s because reading from screens takes about 25% longer than reading from paper. 


Research has even indicated that readers experience an unpleasant feeling when reading online text. 


 Whatever the case may be, it’s crucial to take the right approach when writing for online readers—a new approach.


Now, I have a better idea of how people interact with written content online. What you’re viewing right now is a result of my research and testing. It’s about scannable content'.


Read More: https://www.quicksprout.com/2016/10/31/the-step-by-step-guide-to-creating-scannable-content/


Via Antonino Militello
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Five keyword myths you need to forget right now

Five keyword myths you need to forget right now | Real SEO | Scoop.it

It’s never a waste of time to undertake keyword research when you’re trying to understand what people search for and how you can target them.


According to Brandwatch, there are 40k searches on Google every second, which makes it imperative to find what people search for and how you can approach them.


Keywords are often misunderstood in SEO, so it’s time to debunk the most popular myths around them: 

https://searchenginewatch.com/2016/09/08/five-keyword-myths-you-need-to-forget-right-now/


Via Antonino Militello
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Google Penguin 4.0 - Real Time Penguin Algorithm Is Live

Google Penguin 4.0 - Real Time Penguin Algorithm Is Live | Real SEO | Scoop.it



Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin update...

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#SEO Crisis Management: Take a deep breath and read this

#SEO Crisis Management: Take a deep breath and read this | Real SEO | Scoop.it

"SEO Crisis Management: Before you sound the alarms and accidentally destroy your website's rankings in the search results, start with basic troubleshooting…

 

https://kercommunications.com/seo/google-penalty-crisis-management/

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Re-Optimize Your Site with Google's Search Console and Search Analytics

Re-Optimize Your Site with Google's Search Console and Search Analytics | Real SEO | Scoop.it

Google replaced the "Search Queries" report with "Search Analytics", and this article offers expert advice on how to harness to the data to optimize your site.

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