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Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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Is this the ‘NEW’ SEO?

Is this the ‘NEW’ SEO? | Real SEO | Scoop.it
In a post Penguin world, the best way to secure top rankings, generate traffic and increase your sales was to connect with your market, deliver great content and focus on adding genuine value to the lives of your readers.

 

The ‘NEW SEO’ is in fact – Market Leadership...

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Google Penguin to go to War with SENuke Style Comment Spam

Google Penguin to go to War with SENuke Style Comment Spam | Real SEO | Scoop.it
With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order...


http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html

Nick's insight:

I thought comment spam was already a thing of the past, but apparently not.

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Are You Worrying About Keywords Too Much?

Are You Worrying About Keywords Too Much? | Real SEO | Scoop.it

Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing...

If Not Keywords, What SHOULD you be looking at?


http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

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Does Google give big brands a pass?

Does Google give big brands a pass? | Real SEO | Scoop.it

"At the end of the day it's not really Google giving brands preferential treatment. It's the simple fact that they have more authority..."


All of this being said; which would I choose? That's a bit of a no-brainer and any SEO that's worked a larger brand knows that it is indeed a lot easier to rank things with a larger brand...


Read it at: http://searchnewscentral.com/20130404406/Latest/does-google-give-big-brands-a-pass.html


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5 Step Plan: How to Kill Pandas and Penguins but NOT People

5 Step Plan: How to Kill Pandas and Penguins but NOT People | Real SEO | Scoop.it

“Today I will devise the 5 step plan to deal with a Panda and Penguin penalty. BTW: the plan itself is simple the things you have to do are not...”


http://seo2.0.onreact.com/how-to-kill-pandas-and-penguins-but-not-people

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Stop Chasing The Algorithm

Stop Chasing The Algorithm | Real SEO | Scoop.it

You can have all the tools in the world, and all the expertise, the knowledge, the intuition, the creativity, but, you will never be able to out run Google. For too many years people have tried to “game” Google...

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Using Search Queries in Webmaster Tools to improve your site

Learn how to use the Search Queries feature in Google Webmaster Tools to make improvements to your site. Have a question? Ask it in our Webmaster Help Forum:...
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How to Use Google Analytics Advanced Segments

How to Use Google Analytics Advanced Segments | Real SEO | Scoop.it
Advanced segments are the tool that expands the repertoire of possible Google Analytics analysis up to near-unbelievable levels. If you want to know anything about how different types of users behave on your site, then segments are the way to do it.
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Do This, Not That, When Faced With Sudden Google Ranking Drops

Do This, Not That, When Faced With Sudden Google Ranking Drops | Real SEO | Scoop.it

"The first time it happens, your heart races as you stare in disbelief. Sure that something must be momentarily wrong with your computer, or your browser, you frantically open a different browser..."

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Matt Cutts: Google Does Take Action Against Spammy Guest Blogging

Matt Cutts: Google Does Take Action Against Spammy Guest Blogging | Real SEO | Scoop.it

A month ago, Barry Schwartz covered how Matt Cutts of Google said guest blogging can be good. But shortly after writing that, a client emailed about where they should place links in their guest blogs. Should they place two or one.

 

Now, Matt Cutts created another video about "spammy" guest blogging and how Google will take action against it...

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Google Says A Single Tweak Won't Result In Jump In Search Rankings

Google Says A Single Tweak Won't Result In Jump In Search Rankings | Real SEO | Scoop.it
When it comes to search rankings, most people who think about it feel there is an easy way to get those rankings. In short, they feel they make a tweak and bam, their rankings go through the roof.

 

"...we use well over 200 factors in crawling, indexing, and ranking, and it's always good to work on the small things as well. When looking at the bigger picture, it's useful to really take a step back, and to try to see what could be changed overall to improve the quality of the content (when it comes to our algorithms), especially with regards to the content that's indexed."

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Deconstructing The Google EMD Update

Deconstructing The Google EMD Update | Real SEO | Scoop.it

Well, it’s official – no more free lunch for EMD, now that the Google EMD Update has launched. It worked well, for a long time. A whole industry of exact match domain tools and brokers came up. Huge premium prices for good names just went through the roof when it was a real “money keyword.”

For quite a while, it was possible to rank in the TOP3 with literally no backlinks, compared to non EMDs, often after only a few days in literally every niche you can dream of...

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What is Google's thinking about links from article marketing, widgets, etc?

What is Google's current thinking about getting links from article marketing, widgets, footers, themes, etc.? Matt Cutts, Mountain View

 

Have a question? Ask it in our Webmaster Help Forum:

 

http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters

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What If The 2012 Presidential Candidates Were SEO Consultants?

What If The 2012 Presidential Candidates Were SEO Consultants? | Real SEO | Scoop.it

Comparison of 2012 candidates for President of the United States to SEO providers. It sounds like a joke: "How are candidates for President like SEOs? Because they sound like they are full of crap even when they tell the truth?"

 

There really are some odd similarities between running for office and running an SEO campaign – like finding the balance between realistic expectations and presenting a brighter vision of the future. And of course the deserved mistrust of politicians and SEO based on past experience.

 

http://kercommunications.com/seo/2012-presidential-candidates-seo/

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Does linking my sites together violate Google's guidelines?

Suppose I have a site that covers fishing overall (A) & I make another fishing site that solely focuses on lure fishing (B). Does linking to A from B violate Webmaster Guidelines...

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The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too)

The Difference Between Penguin and an Unnatural Links Penalty (and some info on Panda too) | Real SEO | Scoop.it
Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!
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Where do you see Google Search 10 years from now?

Where do you see Google search 10 years down the road? jmac, Austin, TX Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googl...
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Free report: Changing Standards for SEO Spam

Free report:  Changing Standards for SEO Spam | Real SEO | Scoop.it

No sermon here: Do what you feel is right for your business. But do it with an eyes-open understanding of the risks..

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Google Zebra Update? No. What About Ringtailed Lemur?

Google Zebra Update? No. What About Ringtailed Lemur? | Real SEO | Scoop.it

People are asking about a Zebra update to Google's algorithm. Really? Google has 500+ updates. What if they gave each an animal name with no explanation?


http://kercommunications.com/seo/google-zebra-algorithm-update/

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10 Common Link Building Problems

10 Common Link Building Problems | Real SEO | Scoop.it

For a long time publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. As a result, these 10 issues have caused sites to be hit by link penalties or algorithms like Google Penguin...


http://searchenginewatch.com/article/2242706/10-Common-Link-Building-Problems

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Google is Not Out To Get You - Get Over Yourself, SEOs

Google is Not Out To Get You - Get Over Yourself, SEOs | Real SEO | Scoop.it

"Fed up with Google's continual changing of the rules?

Worn out by all mixed messages they send?  Sick and tired of being sick and tired of the endless insanity that’s known as SEO?

Listen up, people.  If you want to stop getting hammered by Google for your SEO practices, you really need to pull your heads out of the collective sand and start using your ability to grasp concepts most of you ignore..."

Nick's insight:

All SEOs need to make “Stop being an absolutist who only sees things in black/white and 'all or nothing'" a New Year’s Resolution.
It isn’t press releases that are inherently bad – it is that nobody should expect just any half-assed press release to help the site rank better. Just like anchor text links and maybe even directories – when used wisely they will work. When abused, they will do harm (or at least not work).

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Prediction: Anchor Text is Dying...And Will Be Replaced by Co-citation - Whiteboard Friday

In this week's Whiteboard Friday, Rand discusses co-citation and its impact on the future of SEO and brand association. Hold onto your hats for a wild ride down the co-citation trail!

 

http://www.seomoz.org/blog/prediction-anchor-text-is-dying-and-will-be-replaced-by-cocitation-whiteboard-friday

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Does Google Think Your Website Is Spam?

Does Google Think Your Website Is Spam? | Real SEO | Scoop.it

We all know how Google hates spam. In fact, I'm sure you hate spam just as much. So, how do you know if your website is spammy? And what should you do to make sure it isn't considered *GULP* web spam?

 

How to determine if Google considers your website spammy -- and how to clean it up so you rank better in search...

 

http://blog.hubspot.com/blog/tabid/6307/bid/33748/Does-Google-Think-Your-Website-Is-Spam.aspx

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Google Says Website Submissions Service Can Hurt Your Web Site

Google Says Website Submissions Service Can Hurt Your Web Site | Real SEO | Scoop.it

Most Search Engine Optimization experts find search engine submission services to be a waste of time and a scammy type of service.
That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings...

 

http://www.seroundtable.com/search-engine-submission-google-15906.html

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Google disavow links tool. Wearing the tin foil hat...

Google disavow links tool. Wearing the tin foil hat... | Real SEO | Scoop.it
The Disavow Links Tool is here! Bless be the Lord!
Oh... wait! Are we all aware of the dark side of this so long awaited tool released by Google?
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Smacked With Google Panda Or EMD Update? Don’t Blame Your Freelance Writer

Smacked With Google Panda Or EMD Update?  Don’t Blame Your Freelance Writer | Real SEO | Scoop.it

You need to remember that, when a freelance writer advertises that they “Understand SEO” all that means in most cases is they know they need to use your keyword at least three times in the article.

 

If you keep skipping around, looking for the cheapest content provider you’re always going to have weak content, not because it’s cheap, but because the writer just isn’t familiar with your blog or your needs...

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