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A month ago, Barry Schwartz covered how Matt Cutts of Google said guest blogging can be good. But shortly after writing that, a client emailed about where they should place links in their guest blogs. Should they place two or one.
Now, Matt Cutts created another video about "spammy" guest blogging and how Google will take action against it...
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With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order... http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html
Nick's insight:
I thought comment spam was already a thing of the past, but apparently not. Delete the scoop?
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No sermon here: Do what you feel is right for your business. But do it with an eyes-open understanding of the risks.. Delete the scoop?
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Despite the fact that Google's Matt Cutts says social really comes no where near links in terms of a ranking factor and probably won't anytime soon, SEOs are prepping for the ramp up of social factors in search to prepare for the future. 
Impermium's comment,
September 17, 2012 2:41 PM
Time is limited for building one's social authority. Re: the Tedster quote, small to medium-sized businesses - not just the big social sites - are employing robust content protection to defend against social spam. In fact, any site can leverage the same technology that high traffic social media sites use to limit fake registrations, block fake "likes", and filter out comment spam. This technology takes big data, applies machine-learning and essentially determines a user's trustworthiness online. The implications on rankings may not appear immediately but the impact is certainly near-term.
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On July 9th, a good friend of mine reached out to me with a problem. As a very risk-averse webmaster, he constantly plunges into the numbers, especially anchor text diversity, in order to make sure his site is as penalty-proof as possible.... Delete the scoop?
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You've built a fantastic site full of excellent, link-worthy content. You're actively building relationships in the social space that send quality traffic to your site and establish your authority within your industry. Delete the scoop?
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I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear... Delete the scoop?
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"If you find a company you are about to hire has 3 or more domain properties, you have to ask yourself, why do they need 3 or more domains? Branding your company across multiple 3rd party platforms is an acceptable practice, for example, a Facebook page, Twitter account, third party blog platforms. But buying up multiple domain names with nothing but keywords. This is not an acceptable practice in web world. This is SPAM!" http://www.craigthegraphicartist.com/multiple-domain-keyword-stuffing-dont-be-a-spammer/ Delete the scoop?
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We all know how Google hates spam. In fact, I'm sure you hate spam just as much. So, how do you know if your website is spammy? And what should you do to make sure it isn't considered *GULP* web spam?
How to determine if Google considers your website spammy -- and how to clean it up so you rank better in search...
http://blog.hubspot.com/blog/tabid/6307/bid/33748/Does-Google-Think-Your-Website-Is-Spam.aspx Delete the scoop?
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An infographic on how Google defines webspam Delete the scoop?
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While it is not "news" that low cost outsourced services that claim to be SEO can be detrimental to your website's performance in the search engines, many Indian spam link builders are now scrambling to find new ways to collect money from unsuspecting website owners in the wake of the recent Google Penguin and Panda updates that target the type of spammy practices that super cheap link builders have relied upon... Delete the scoop?
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Starting with the comment of an SEO spammer, I bite off more than I can chew when I investigate just who the spammer is.
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