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We all know how Google hates spam. In fact, I'm sure you hate spam just as much. So, how do you know if your website is spammy? And what should you do to make sure it isn't considered *GULP* web spam?
How to determine if Google considers your website spammy -- and how to clean it up so you rank better in search...
http://blog.hubspot.com/blog/tabid/6307/bid/33748/Does-Google-Think-Your-Website-Is-Spam.aspx
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Is Google sacrificing quality in return for greater diversity?Econsultancy (blog)'Domain Clustering' is a Google update that was never officially announced, but one which has the potential to impact the search marketing landscape.
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Google Makes Non-Desktop SEO an Absolute Necessity Search Engine Watch I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but i to me that as...
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Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you... Delete the scoop?
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Where did all these people get the crazy idea that blogging like crazy, without rergard for quality or even the existence of an audience, would help a website rank higher in Google searches?! How often should you blog? Every day? Where content marketers go wrong with blogging & SEO is thinking quantity or frequency is more important than quality… http://kercommunications.com/seo/fresh-regularly-updated-content-blogging/ Delete the scoop?
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In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
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After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Delete the scoop?
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Just because your priority keywords are the most search volume that doesn’t make them the best for your bottom line. "If you invest too heavily in your priority keywords you might be missing valuable SEO opportunities from the long tail." http://www.searchengineoptimizationjournal.com/priority-keyword-choices/ Delete the scoop?
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I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk. Delete the scoop?
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A Google Webmaster Help thread has some interesting details from Google's John Mueller about content removal from Google's index and/or search results.Some of these points you already know... http://www.seroundtable.com/google-content-removal-16851.html Delete the scoop?
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You finally created that epic piece of content, published it and after 1 week of anxious waiting, and somehow there are still no reactions to it. Before we go ahead and start believing that our content actually sucks, it’s worth taking a second look to really figure out what the problem is... Read it at: http://jasondelodovici.com/20-content-marketing-promotion-tools-you-cant-live-without/ Delete the scoop?
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Google's new Penguin 2.0 update rolled out today. The new version of the algorithm update has new improved capabilities to stop link spam. Delete the scoop?
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"I've been sifting through the materials Google recently published for designers and developers starting to produce apps for Glass. I'll be working with a team of developers to build a prototype app for Glass. This first post is a roundup of the thinking and research I've been doing to prepare, and the second post will describe the project itself along with the process we'll be using to design and build the prototype..." http://badyewex.com/words/2013/5/6/designing-for-google-glass Delete the scoop?
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"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..." http://www.interactually.com/3-rules-of-thumb-for-safe-link-building/ Delete the scoop?
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Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0 Search Engine Land google-matt-cutts-links-1364992271 ”We've detected that some of the links pointing to your site are using techniques outside Google's Webmaster Guidelines….”
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How might topical authority of web pages and authors influence the rankings of those pages and influence an authority score for authors? http://www.seobythesea.com/2013/06/google-patents-on-author-signature-values-and-authority-scores/ Delete the scoop?
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If more of us would steer clear of these behaviors, I think it would go a long way toward eliminating some of the misinformation, damaged websites and tarnished reputation of the SEO profession. Delete the scoop?
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It's time to treat your 404 page like other conversion- and goal-focused pages on your website. Learn to make a profitable 404 page from this case study. Delete the scoop?
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By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel.
Nick's insight:
How to build links: "Hit Publish"
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Google's Matt Cutts On SEO Industry Misconceptions: Updates, Revenue Goals & Link Building Obsession
Panda & Penguin Updates Are Not About Revenue Gains For Google Google’s head of search spam, Matt Cutts, released another video today named What are some misconceptions in the SEO industry? In short, Matt outlined three topics in this five-minute video. Delete the scoop?
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Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking smack about Google, Matt will often turn up with a polite clarification. When and why does he react? This is Search Engine Land’s guide, based on years of observations.. http://searchengineland.com/the-matt-cutts-debunking-flowchart-79152 Delete the scoop?
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For the last two years, the 100+ Mozzers have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process is complete. Delete the scoop?
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Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries. (Penguin 2.0: where does SEO go from here?
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Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Delete the scoop?
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"Link paranoia is off the scale. As the “unnatural link notifications” fly, the normally jittery SEO industry has moved deep into new territory, of late... We’ve got site owners falling to their knees, confessing to be link spammers, and begging for forgiveness. Even when they do, many sites don’t return..." Delete the scoop?
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“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…” Read more: http://kercommunications.com/seo-services/seo-audit-website-review/ Delete the scoop?
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