Real SEO

"Do you really think people think “Gee, I really need to find a new pair of sunglasses, I should visit freecrappylinksdirectory.com and navigate six levels deep to find some sunglasses sites!” Nobody is actually using those sites..."

http://www.interactually.com/3-rules-of-thumb-for-safe-link-building/

Keywords, incoming links, or blog content, the pursuit of high quantities of everything is counterproductive and can be destructive to your SEO strategy...

http://kercommunications.com/seo/series/more-is-not-always-better/

from KerCommunications.com

This is the story about how I doubled (and even tripled) revenue for them by following a simple, easy, yet unconventional approach that anyone — even you — can implement starting today...

More: http://searchengineland.com/how-to-double-your-revenue-with-seo-157799

Nobody is perfect, and nobody can be 100% right all the time. But some SEOs and online marketers should think about whether or not they can really do this work well enough to actually sell it to others...

Discuss it here...

Are you confused about the difference between Penguin and an Unnatural Links penalty? Not sure whether you should be disavowing your links? Wondering whether you should file for reconsideration? Well...you're not alone!

This article discusses the problem of diminishing keyword data and suggests innovative ways of using the available data in the future.

http://dejanseo.com.au/tail-chase/

Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.

http://searchenginewatch.com/article/2260002/Google-Penguin-the-Second-Major-Coming-How-to-Prepare

“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…”

Read more: http://kercommunications.com/seo-services/seo-audit-website-review/

Last month, an excerpt from Eric Schmidt’s forthcoming book came out where he discussed how identity and authorship might be used to better rank search results.

http://searchengineland.com/author-rank-authorship-rankings-that-eric-schmidt-book-quote-153253

“As SEOs, we use all sorts of tools to glean insight into technical issues that may be hurting us: web analytics, crawl diagnostics, and Google and Bing Webmaster tools. All of these tools are useful, but there are undoubtedly holes in the data…”

http://www.seomoz.org/blog/seo-finds-in-your-server-log

Google's new Penguin 2.0 update rolled out today. The new version of the algorithm update has new improved capabilities to stop link spam.

Read More about the Google Penguin 2.0 Algorithm Update...

"I've been sifting through the materials Google recently published for designers and developers starting to produce apps for Glass.

I'll be working with a team of developers to build a prototype app for Glass. This first post is a roundup of the thinking and research I've been doing to prepare, and the second post will describe the project itself along with the process we'll be using to design and build the prototype..."

http://badyewex.com/words/2013/5/6/designing-for-google-glass

If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?

With the prospect of the latest addition of Google Penguin to become a reality within the next few weeks, it seems that many SEO’s and site owners are speculating towards what could be included into the previous focus of the update in order...

http://www.davidnaylor.co.uk/google-penguin-to-go-to-war-with-senuke-style-link-building.html

Short Statements about Search, Webpages, and SEO Rules that might help in optimization for those sites.

Be excellent: http://www.seobythesea.com/2013/05/seo-rules/

Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing...

If Not Keywords, What SHOULD you be looking at?

http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

Some of the best links from authoritative websites can be very difficult to get. Learn how to get these editorial links properly to build your SEO & traffic

So you want to rank locally? If you have already worked hard to add a few citations, complete your on-site local optimization, acquire customer reviews, and build some locally relevant links, well, now it's time to shift your focus.

"At the end of the day it's not really Google giving brands preferential treatment. It's the simple fact that they have more authority..."

All of this being said; which would I choose? That's a bit of a no-brainer and any SEO that's worked a larger brand knows that it is indeed a lot easier to rank things with a larger brand...

Read it at: http://searchnewscentral.com/20130404406/Latest/does-google-give-big-brands-a-pass.html