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If more of us would steer clear of these behaviors, I think it would go a long way toward eliminating some of the misinformation, damaged websites and tarnished reputation of the SEO profession.
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It's time to treat your 404 page like other conversion- and goal-focused pages on your website. Learn to make a profitable 404 page from this case study.
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By building up quality content and visitor loyalty on your website, you're adding energy to a marketing flywheel.
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Matt Cutts heads Google’s web spam fighting team. Unofficially, he’s Google’s chief debunker. If someone seems to be talking smack about Google, Matt will often turn up with a polite clarification. When and why does he react? This is Search Engine Land’s guide, based on years of observations..
http://searchengineland.com/the-matt-cutts-debunking-flowchart-79152
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For the last two years, the 100+ Mozzers have been working to transform this company to the next stage of our evolution. Today, that incredibly demanding, intense, but ultimately rewarding process is complete.
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Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries. (Penguin 2.0: where does SEO go from here?
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Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links.
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“This is not one of those automated “type in your URL and we’ll tell you a bunch of things that don’t mean much” free SEO analysis tools you may have tried. Those are OK for checking some of the basic technical things, but more often than not, they are simply a sales tool designed to give false warnings to scare you into hiring the provider of the “free” analysis…”
Read more: http://kercommunications.com/seo-services/seo-audit-website-review/
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If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do - that is, the basic work of ranking a web page for search?
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Econsultancy (blog) Three steps to developing inbound marketing personas Econsultancy (blog) Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you...
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Where did all these people get the crazy idea that blogging like crazy, without rergard for quality or even the existence of an audience, would help a website rank higher in Google searches?!
How often should you blog? Every day? Where content marketers go wrong with blogging & SEO is thinking quantity or frequency is more important than quality…
http://kercommunications.com/seo/fresh-regularly-updated-content-blogging/
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In a world filled with distractions, an effortless user experience is becoming a more desirable quality. Google is working to create the most effortless experience ¬– one that proactively delivers information before you even think to search for it.
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After a month or so of development, my site was finally ready and I wanted to start thinking about how to get some traffic going on the website.
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I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and Dave Davies of Beanstalk.
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"I've been sifting through the materials Google recently published for designers and developers starting to produce apps for Glass.
I'll be working with a team of developers to build a prototype app for Glass. This first post is a roundup of the thinking and research I've been doing to prepare, and the second post will describe the project itself along with the process we'll be using to design and build the prototype..." http://badyewex.com/words/2013/5/6/designing-for-google-glass
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