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Social Media is The New SEO

Social Media is The New SEO | Real SEO | Scoop.it

"If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

 

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

 

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.

 

 


Via Antonino Militello
Mike Ellsworth's comment, February 2, 2:55 PM
Spice, you're right. Google used to be more explicit about the social connection in their search results. I wonder why they abandoned that (a year or so ago?).
Nick's comment, February 2, 3:06 PM
It does seem like the official word on social influence has been backed off a little. I think G did that because of the onslaught of fake +1s that came as a result of their announcement of using social signals more and the launch of G+. Some assumed that meant they should spam +1s like they do FB Likes.
Mike Ellsworth's comment, February 2, 9:13 PM
Nick, interesting point. Yet Google has gone out of their way to make it easy to +1. It's hard to say where they're going, but I've always said they're playing a deeper game than merely challenging Facebook.
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Are You Worrying About Keywords Too Much?

Are You Worrying About Keywords Too Much? | Real SEO | Scoop.it

Most good SEOs will tell you that keywords are just one of many things you should look at when measuring how your website is doing...

If Not Keywords, What SHOULD you be looking at?


http://kercommunications.com/seo/wasting-time-worrying-about-keywords/

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All of Your Eggs in One SEO Basket? Diversify to Avoid Traffic Loss

All of Your Eggs in One SEO Basket? Diversify to Avoid Traffic Loss | Real SEO | Scoop.it

Are all of your online marketing eggs in one basket? Prevent catastrophic loss in traffic and revenue by diversifying your SEO strategy and your entire marketing plan...

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Google's 3-Prong Strategy That Has Changed SEO Forever

Google's 3-Prong Strategy That Has Changed SEO Forever | Real SEO | Scoop.it
Google launched a 3-pronged strategy that is changing SEO. The future combines social and description. Future proof your site now. See how.
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End Dirty SEO Keyword Research Now!

End Dirty SEO Keyword Research Now! | Real SEO | Scoop.it
Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Is yours the best it can be? Here’s how to make your keyword research totally awesome, without losing the will to live.
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Knowledge Graph Reduces Google’s Dependence On Keywords

Knowledge Graph Reduces Google’s Dependence On Keywords | Real SEO | Scoop.it

I have been telling my SEO clients to stop obsessing, or even forget about keywords completely for a while now. The idea being that webmasters should focus more on the subject or topic and not just trophy keywords. People thought I was insane. Then that penguin came along and made me seem slightly less insane. Thanks, Google!

http://kercommunications.com Ker Communications - definitely not your typical SEO company.

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