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A Trusted Link? There Is No Such Thing

A Trusted Link? There Is No Such Thing | Real SEO | Scoop.it
There is no such thing as a trusted link. Links and likes and tweets originate from a person (or persons) who made the decision to put them there, and that source is where the trustworthiness resides.
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Legitimate SEO, Inbound Marketing and Web Visibility without Shady Spam Tactics...
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Real World Negative SEO Extortion

Real World Negative SEO Extortion | Real SEO | Scoop.it
Someone threatened to launch a negative SEO attack against our website so we're documenting the attack and the eventual recovery process. Check it out...
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Sam Francis's curator insight, August 20, 12:39 PM

A funny blow by blow account of an attempted negative SEO ransom scam.

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Google Algorithm Update Weekend of August 8th - 10th?

Google Algorithm Update Weekend of August 8th - 10th? | Real SEO | Scoop.it

On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh...

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Google: You're Doing It Wrong

10+ months since the last update to Penguin…

Google: You're Doing It Wrong<br/><br/>10+ months since the last update to Penguin… | Real SEO | Scoop.it


10+ months since the last update to Penguin, Google's linkspam fighting algortithm.
In my experience, most sites that have been penalized by Penguin really did deserve the penalty. But should it be a death penalty?

Read on...

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Changing Existing Links: Perfectly Normal -- Except When It Isn’t

Changing Existing Links: Perfectly Normal -- Except When It Isn’t | Real SEO | Scoop.it
You may have recently read Links That Change Are Trusted Less By Google’s Algorithms, which was sparked by a recent tweet from a former Google employee regarding changing links: Did you know Google is less likely to trust a link once it has changed from the 1st time it was seen? — Pedro Dias (@pedrodias) July 1, […]
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SEO Should Not Be Held To An ROI Target -- Here's Why

SEO Should Not Be Held To An ROI Target -- Here's Why | Real SEO | Scoop.it

Anyone who invests dollars into a marketing channel is expecting to see a return on investment (ROI) from that marketing channel. Those who invest in SEO are probably expecting the same. But I challenge this thought and dare to say SEO should not be required to meet an ROI target. Why, you ask? It’s because...

http://searchengineland.com/seo-held-roi-193682

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Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site

Google: Redirecting A Penalized Site To Penalty Free Site Likely Won't Negatively Impact The Site | Real SEO | Scoop.it
On Friday, Google’s John Mueller answered a question I proposed in a Webmaster/Search Helpdesk Hangout about the issues around a penalized site being redirected to an unpenalized site. The question was: What if a competitor takes a site that has a severe penalty and 301 redirects it to my penalty-free site — would it cause […]
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Sameep Shah's curator insight, July 3, 11:04 AM

The operative word being "likely"

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PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers

PR Newswire's Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers | Real SEO | Scoop.it

When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers...

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Sameep Shah's curator insight, June 27, 10:57 AM

I guess it had to come to that conclusion. You never want spammers to use your product so much that it ends up hurting your brand

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Did Google Just Read the Text on My Image and Will This Affect My Rankings?

Did Google Just Read the Text on My Image and Will This Affect My Rankings? | Real SEO | Scoop.it
Yes, Google can read embedded text in images and it's doing it very well. Let's take for instance Google Keep, the note taking service from Google that takes the idea of “note taking” to another level.
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Negative SEO – The 800 Pound Gorilla

Negative SEO – The 800 Pound Gorilla | Real SEO | Scoop.it

There has been some talk lately of whether negative SEO exists or not – something that rears it head now and again. Google say it's incredibly rare, not sure how they’d know this but I guess it depends on how it’s defined? Link spamming, scraping etc. or even hacking cracking?

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Panda 4.0: Redefining Site Authority

Panda 4.0: Redefining Site Authority | Real SEO | Scoop.it

Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true authority...

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Google My Business - A Brand, A Portal, A Platform - Places Makes it to the Promised Land

Google My Business - A Brand, A Portal, A Platform - Places Makes it to the Promised Land | Real SEO | Scoop.it
Today, Google is rolling out Google My Business - a significant small business upgrade to Google Places and Plus. After multiple years of struggle in upgrading
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Merge Your Google+ Brand Page with your Google+ Local (Places) Listing

Merge Your Google+ Brand Page with your Google+ Local (Places) Listing | Real SEO | Scoop.it

Good local SEO news:
When Google switched the old Google Places/Maps listings to G+ Local, many businesses ended up with both a non-local and a local page that could not be merged. This meant that important things like reviews of your business may not have been appearing on the Google+ Page you actually use...

Here's how to fix that

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Vulnerability found in the All in One SEO Pack WordPress Plugin

Vulnerability found in the All in One SEO Pack WordPress Plugin | Real SEO | Scoop.it
The team behind the All in One SEO Pack just released a new version of their popular WordPress plugin. It is a security release patching two privilege escala (Keep your servers patched to avoid hacked sites.
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Google Penalizes Link Networks In Europe & Germany Over Weekend

Google Penalizes Link Networks In Europe & Germany Over Weekend | Real SEO | Scoop.it

Google this morning confirmed it via Twitter, where Google's Johannes Mehlem posted on Twitter that they targeted a link network in Germany and Europe...

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What to Do About Unnatural Links Message in Webmaster Tools

What to Do About Unnatural Links Message in Webmaster Tools | Real SEO | Scoop.it
Are you one of the many who got an Unnatural Links Warning (outboundor inbound) in Google Webmaster Tools this week? Let's fix the problem, not the blame...
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Assessing Hummingbird's Impact On Search -- 10 Months Later

Assessing Hummingbird's Impact On Search -- 10 Months Later | Real SEO | Scoop.it

On September 26, 2013, Google let slip that it had updated its overall search platform, which they referred to as “Hummingbird.” In this post, I am going to take a look back at the past year to see what impact Hummingbird may have had...


via GoodCleanSEO.com

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How to REALLY Optimize Website Content

How to REALLY Optimize Website Content | Real SEO | Scoop.it

How to REALLY Optimize Website Content for People
Semiotics: Semantics, Syntactics, Pragmatics...

"Optimizing content is so much more than just installing an SEO plugin and counting keyword usage..."



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What is Negative SEO?

What is Negative SEO? | Real SEO | Scoop.it

Negative SEO is a form of sabotage that some try to use to knock down the competition’s websites in the search engine results.
Many believe that directing lots of spammy links to a website, using the site’s most valuable keywords as the anchor text, will cause the website to get a Google penalty for unnatural links, or trigger the Penguin algorithm filter...

more at:  http://kercommunications.com/tags/negative-seo/

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You Won’t Remember That Infographic

You Won’t Remember That Infographic | Real SEO | Scoop.it

Infographics are a poor way to build your brand and earn true fans because they destroy the triangle of memory.

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SEO: More Is Not Always Better

SEO: More Is Not Always Better | Real SEO | Scoop.it

Too Much of a Good Thing Can Be Bad SEO

There is a tendency among marketers to think that if something is good for SEO, a lot more of it is better...

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5 Reasons a Site Hit by Google Penguin Won't Recover

5 Reasons a Site Hit by Google Penguin Won't Recover | Real SEO | Scoop.it
While Penguin recovery is possible, it is difficult. Here are five reasons why your site isn't recovering rankings in the search results.
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Why "Linksville" Is a Ghost Town: Link Building Is Moving In House

Why "Linksville" Is a Ghost Town: Link Building Is Moving In House | Real SEO | Scoop.it
Several years ago, I wrote a column here titled Why Link Building Must Go In-House. The main thesis of that column can be summed up with this quote: There are almost as many link building tactics as there are companies selling them. Google lists over a million. On more than one occasion, I have pretended to […]
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Google's New Reconsideration Requests With A Note From Your Reviewer

Google's New Reconsideration Requests With A Note From Your Reviewer | Real SEO | Scoop.it

Google is improving their reconsideration request rejections with more feedback. Some now include a hand written note from the Googler who responded to this specific reconsideration request...

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My Site Is Boring. How Do I Get Links?

My Site Is Boring.  How Do I Get Links? | Real SEO | Scoop.it

The topic of getting links to boring web sites or web sites that compete with dozens or hundreds of other web sites is not new. If you sell widgets and there are hundreds of other sites that sell the same widgets, then how do you drive up interest to get people to link to your site?

http://www.seroundtable.com/link-bait-boring-18681.html

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It looks like Press Release agencies got hit by Panda 4.0. Not just hit, destroyed.

It looks like Press Release agencies got hit by Panda 4.0. Not just hit, destroyed. | Real SEO | Scoop.it
It looks like Press Release agencies got hit. Not just hit. Destroyed.
 
 PRWeb and other press release agencies took a big hit from Google's Panda 4.0 update.
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