If you are considering trying to knock down the competition with a blast of spammy links as a form of Negative SEO, think again.
It doesn't work on most sites (unless they are already spammy)
You could get caught and exposed as the unethical douche that you are...
To try to summarize a long confusing Negative SEO story:
Ker Communications, a small but strong inbound marketing consultancy, has been link bombed for over a year by various sources and methods. To date, it has had no effect on the otherwise "clean" site.
Recently, Paul Rone-Clarke who uses the handle "Scritty" and spams some link building software called Ultimate Demon, commented on the blog post about the negative SEO attack. He came to drop a link to his Google petition and made a bunch of unsubstantiated claims about his own experience with negative SEO. When he was questioned on the validity of his claims, and why he thought it was OK to steal content from the very post he was commenting on, things got weird (see the comment thread here: http://kercommunications.com/seo/negative-seo-reality-check/#comment-1096265822 ).
If you are watching your website’s rankings for a handful of keywords, and not traffic quality, sales and other conversions… you're doing it wrong.
Ahead of the Curve
This was written back in April of 2013, but seems especially relevant now. With the launch of Google's Hummingbird algorithm, many search marketers are just now discovering that natural language searches are where it's at. A few smarter SEO providers already got it...
A professional spammer asks: "Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?"
"Trust Google"?!?!?! So this guy who probably has been trying to game the system complains that he can't trust Google to let him spam the web anymore...
This isn't really news - "Google fights spam'. But to some of these so-called SEOs who still just don't understand that Google is a search engine, and not "free advertising if you use magic keywords enough times and buy build enough backlinks on the lamest sites in the world", still feel the need to ask a question like that.
I recently caught up with two ex-Googlers, Fili Wiese and Kaspar Szymanski, at the OmCap conference in Berlin, Germany, and used this opportunity to ask them their opinions on the future of search....
Golden nuggets of truth like: "A lot of people tend to waste resources on gaining PageRank passing links, while their sites are barely crawlable. Off-page is hugely overestimated while on-page can be the real killer factor if properly optimised."
Despite the number of hugely popular search industry blogs available to read, such as Search Engine Land, Search Engine Watch, and aggregator sites like Alltop.com, there are still many SEO services providers and business owners living by old SEO...
Google+ has launched (in beta) its own social ad called "+Post." The feature allows brands to promote their Google+ posts across the Google Display Network, in order to attract traffic back to the brand's page on Google+.
While a lot of media professionals will lump together search engine optimization budgets with advertising budgets, the question of whether search engine optimization and advertising are the same thing is not as clear cut as it might seem.
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.
SEO for Google Is Like Dating The past 12 months has been an up and down ride for SEO, mainly SEO with Google. Even though the changes will be for the better. See how the way to better search ranks is the same as dating a woman.
With Google’s Penguin update, it appears that the search engine has been paying significantly more attention to link spam as attempts to manipulate links and anchor text to a page.
"…we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
The Hummingbird Google search algorithm isn't about long tail search. It's entirely the opposite. Hummingbird is about taking long-tail, highly unusual and verbose searches, and serving them results as if they were clear short-phrase searches.