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Inspiration for Tired SEOs

Inspiration for Tired SEOs | Real SEO | Scoop.it
Hey SEOs. You know when you’ve had that client for a year, the really niche one who deals in handling data for logistics companies specialising in shipping dog food, but only for Rottweilers? You’re not doing badly, but you’re losing inspiration.

 

"Press releases have been done to death, and the old trick of incorporating anchor text into an article and distributing it as widely as possible is akin to article marketing, and it doesn’t work"

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Google Researching System To Rank Web Pages On Facts, Not Links

Google Researching System To Rank Web Pages On Facts, Not Links | Real SEO | Scoop.it
Will Google someday rank web pages based on how accurate they are? A new paper suggests they might.
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Future of Search Marketing - More than just Google

Future of Search Marketing - More than just Google | Real SEO | Scoop.it
Optimizing a web presence for search (aka SEO) is evolving beyond just Google and your website. The "internet of things", other search engines, mobile growth and even Apple are seen in the SEO crystal ball...
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10 Things SEO’s Want Their Non-SEO Friends to Know

10 Things SEO’s Want Their Non-SEO Friends to Know | Real SEO | Scoop.it

…a parody
"Sorry if I asked your cousin for a backlink during our family dinner."
"Yesterday I gave our interaction a quality score."
Sometimes I refer to my “friends” as “entities…” 


http://elitestrategies.tumblr.com/post/109899739806/things-seo-want-non-seo-friends-know

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Why You Must Curate Content in 2015

Why You Must Curate Content in 2015 | Real SEO | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.


http://www.searchenginejournal.com/must-curate-content-2015/122949/

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Site Loading Speed Matters

Site Loading Speed Matters | Real SEO | Scoop.it

When optimizing a website, it sometimes becomes apparent that it is just too slow. This leads to unhappy users and can keep the site from ranking as well as it could...


http://kercommunications.com/seo/site-loading-speed-matters/

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Google Says Penguin To Shift To "Continuous Updates"

Google Says Penguin To Shift To "Continuous Updates" | Real SEO | Scoop.it
Google To Continuously “Optimize” The Penguin Algorithm As It Goes
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Go Home, Penguin, You're Drunk

Go Home, Penguin, You're Drunk | Real SEO | Scoop.it
With all the craziness going on around Google's Penguin update, Springboard SEO decided to post a picture of how Webmasters and SEOs see this latest update. Yep, as a drunken penguin.
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10 Fringe SEO Predictions For 2015

10 Fringe SEO Predictions For 2015 | Real SEO | Scoop.it

It's that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. 


Columnist Nate Dame dives into the edge of the predict-o-sphere to uncover a hint of the big changes that just might catch everybody by surprise.

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Google Confirms Penguin Rollout Continued Into Thanksgiving Day

Google Confirms Penguin Rollout Continued Into Thanksgiving Day | Real SEO | Scoop.it
On Thanksgiving weekend, I reported a lot of buzz and chatter around a possible Thanksgiving day Penguin refresh from Google.This morning, Google has confirmed that what SEOs and webmasters noticed wa
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It's Unlikely That Bing We'll Take Search Share Away From Google

It's Unlikely That Bing We'll Take Search Share Away From Google | Real SEO | Scoop.it

 Microsoft's Director of Search admitted this week that Bing isn't likely to put a significant dent in Google's search market

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Gerard Downey's curator insight, November 24, 2014 6:52 PM

What do you think will google always be the no. 1?
www.dgdmarketing.com
#advertising #branding #marketing #startups #local #seo #small #biz #marketing #business #fav #CRO #refollow #retweet #google+

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Six Reasons To Fire Your SEO Agency

Six Reasons To Fire Your SEO Agency | Real SEO | Scoop.it
What distinguishes a good search engine optimization practitioner from a not-so-good one? Columnist Neil Patel shares his thoughts.
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Google: Updating our technical Webmaster Guidelines

Google: Updating our technical Webmaster Guidelines | Real SEO | Scoop.it

For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot access to the JavaScript, CSS, and image files that your pages use. This provides you optimal rendering and indexing for your site. 

Disallowing crawling of Javascript or CSS files in your site’s robots.txt directly harms how well our algorithms render and index your content and can result in suboptimal rankings.

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SEO: More Is Not Better

SEO: More Is Not Better | Real SEO | Scoop.it
Keywords, incoming links, or blog content, the pursuit of high quantities of everything is counterproductive and can be destructive to your SEO strategy...
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Google: Avoid Link Building In General

Google:  Avoid Link Building In General | Real SEO | Scoop.it
In a Google+ live hangout with Google's John Mueller on last Friday morning, John answered the question,
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Quality Content: A List of Factors That Are Actually Helpful

Quality Content: A List of Factors That Are Actually Helpful | Real SEO | Scoop.it
We’re all chasing “quality content,” but what does that actually look like? Columnist Nate Dame explores 20 concrete characteristics of great content.


see also: http://kercommunications.com/seo/quality-content/

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Why SEOs Need To Care About User Experience

Why SEOs Need To Care About User Experience | Real SEO | Scoop.it

Why SEOs Need To Care About User Experience

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SEO Snake Oil Exposed: The Penguin Whisperer

SEO Snake Oil Exposed: The Penguin Whisperer | Real SEO | Scoop.it

"There is so much pure garbage that is written in the SEO space that I don’t even give it a second thought when I read something that is misleading. I typically just ignore it and carry on with my day, however I felt that in this instance that this post needed to be called out, not only for the flawed methodology that led to such a horribly flawed conclusion, but also as a result of this post being featured on whiteboard Friday."

http://sugarrae.com/rants-in-bitchland/penguin-whisperer/

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Because data never sleeps...

Because data never sleeps... | Real SEO | Scoop.it
There is no doubt that online car shoppers use managed chat on auto dealership websites around the clock...
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How User Intent Will Forever Inform Successful Keyword Strategies

How User Intent Will Forever Inform Successful Keyword Strategies | Real SEO | Scoop.it
Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you're golden.
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The End Of The Penguin & Panda Era Shakeups And Recoveries?

The End Of The Penguin & Panda Era Shakeups And Recoveries? | Real SEO | Scoop.it
These sites never did “deserve” those results. They were artificially placed there because of their shady practices.

Therefore, when sites talk about recovering, they should never anticipate getting back to that artificial point. For them, their current post-Penguin-update position is their rightful place in the SERPs.

And then, of course, there is all the speculation on what happens when a site is hit with Penguin. Do they lose the value of all their bad links and then an additional penalty? Or do they just drop to their rightful place in the SERPs?
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What New SEOs Don't Know: A Reminder from Outside the Echo Chamber

What New SEOs Don't Know: A Reminder from Outside the Echo Chamber | Real SEO | Scoop.it
Think everyone knows as much as you do about SEO? Think again. Find out what the average client really knows and what happens when you don't make sharing your SEO knowledge a part of your standard business practice.

From inside the echo chamber, it's easy to forget just how well the fundamentals of SEO still really work...

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Marilyn Moran's curator insight, December 1, 2014 8:04 PM

This article hits home for me.

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Google Penguin 3.0 Update Still Rolling Out Slowly

"2.5 weeks ago, Google pushed out the Penguin 3.0 update after waiting over a year to update Penguin 2.1.That update later was confirmed and told it would roll out worldwide over the next few weeks."

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Mobile Usability Reports Come To Google Webmaster Tools

Mobile Usability Reports Come To Google Webmaster Tools | Real SEO | Scoop.it
Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobi
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Google Penguin 3.0 Update is Finally Here

Google Penguin 3.0 Update is Finally Here | Real SEO | Scoop.it

Well, it is finally here. If you have a website that was hit by Google's Penguin algorithm update, did the latest version bring the relief you hoped for, or did the algorithm find new reasons to keep your site from ranking well in the search results?

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